Henan Rural Credit Bank Jinyan e-loan

As of March 13, Xingyang Rural Commercial Bank’s “Jinyanrong e-Loan” online loan has granted a total of 5,683 credits, with a credit amount of 301.05 million yuan, adding new momentum to the “good start” of loans in the first quarter. "Jinyanrong e-Loan" is an online loan product launched by our bank with an overall view to adjust the credit structure and improve the quality of credit services. It has the characteristics of "no collateral, online exclusive, fast approval, and high credit limit", which further improves loan efficiency and customer experience. Once the product was launched, it set off a processing boom in the jurisdiction and was highly praised by users.

Plan your training ahead of time.

In order to ensure that the online loan business can contribute to the "good start" marketing in the first quarter, the party committee of the bank's head office planned and deployed in advance, and relevant departments worked closely to speed up action. First, clarify the division of online loan responsibilities and post-loan management content to ensure that online loans are followed by rules; second, make a training plan to "unlock" online loans from the perspective of concepts and skills; third, through unified printing of leaflets, Produce marketing videos and unify marketing words to lay a solid foundation for all-staff marketing.

Find the right method, all-employee marketing

Determine the marketing idea of ??"no experience, no credit, no activities, no marketing, no batch, no operation" to help online loans open quickly market and create a good marketing atmosphere throughout the bank. Each branch (department) collaborates internally and externally, proactively and quickly formulates marketing and publicity plans for different customer groups. The first is to conduct follow-up visits to customers who have bank memories through text messages, phone calls, etc. The second is to use WeChat Moments, short video platforms and other media to expand publicity; third, connect with village committees, communities, bureaus, and enterprises to carry out continuous batch credit activities; fourth, through lobby salons, small finance classes, etc. , guiding customers in the lobby to experience the bank’s online loan products.

Effectively supervise assessments.

The first is to summarize the marketing results every day, report on the marketing situation and task completion progress of each branch (department), and the individuals with top marketing rankings in the working group, and report on the branches (departments) with faster marketing progress. ) and individuals to commend; second, the sub-branches (departments) will work hard on daily marketing situations and marketing activity pictures, so that on the one hand the sub-branches (departments) can learn from each other, and on the other hand create a good marketing atmosphere; third, the marketing progress Branches (departments) that are slow will conduct special on-site supervision to understand the actual situation and provide corresponding guidance and suggestions; fourth, special online loan business training will be conducted every week to analyze problems and summarize experiences.

The launch of online loan products has filled the gap in our bank’s online loans and provided a strong guarantee for our bank’s credit transformation and development. In the next step, the bank will continue to forge ahead, continuously innovate product forms, optimize service quality, and go all out to achieve a "good start" in the first quarter and make a good start for the high-quality development of various tasks throughout the year. Related questions and answers: