What are the short message marketing methods and short message marketing promotion skills?

1, combining holiday greetings with promotion.

(1) Send greeting messages to customers on holidays, and customers will keep a good impression on the enterprise.

(2) Service enterprises such as leisure and entertainment, don't forget to promote when blessing.

(3) When the holiday is coming, your customer may be considering making arrangements and receiving relevant greeting messages, which are very kind and will also affect his consumption choices.

(4) This short message, together with service hotline and reservation hotline, not only affects customers' consumption choices, but also facilitates customers.

(5) If discounts are offered at the same time, it will be more attractive to customers. This kind of short message is best sent before the festival. If the customer has already arranged it, the effect will be even worse.

2. The short message language needs to be refined, accurate and interesting.

(1) Long articles often make people feel bored and can't be read, and so does short messages.

(2) Refined short message language, short, witty and lively language will leave a better impression on people.

(3) Some holiday greetings, especially Thanksgiving Day, should be genuine and sincere, which can impress customers more.

3. Don't forget that the address and signature are also very important.

(1) Adding a respectful name to each sender will make your message more humane and friendly. The message contains the company's signature (or the name of the general manager), which is a kind of respect for the recipient.

(2) SMS uses SMS channel, China Mobile and China Unicom, and the number is unrecognizable (that is, it is not the sender's mobile phone number). Therefore, you must add the name of the company or the name of the sender (signature) when sending text messages, otherwise the effect will be poor.

4. The sending object has strong pertinence and better effect.

(1) In fact, many enterprises can accumulate a lot of mobile phone information of old customers or related customer groups as long as they pay a little attention to it at ordinary times.

(2) It is best to send them information with pertinence. Such as hotels, KTV, real estate services or other leisure and service enterprises, there are usually a large number of reservations, reservations and consultation calls, and the cumulative number is amazing.

(3) This is the most effective customer mobile phone information, and the best effect is to send them promotion or discount, holiday greeting information. Because customers are also very concerned about this kind of information, unconsciously, it will affect customers' consumption choices.

(4) If it is a membership-based enterprise, keep regular communication with customers through SMS, so that customers can firmly remember you and keep a good impression on the enterprise. When they have related consumption ideas, they will think of you first, and the application effect of SMS will be very good.

5'' service and sales information.

(1) Repeated phone calls and door-to-door "harassment" sometimes make the customer who is following up a little bored. An interesting short message may make him feel closer and familiar with you and your company.

(2) When mistakes are made and services and products go wrong, a sincere apology message makes customers trust the enterprise more.

(3) Use language skills to pry open the frozen relationship of short messages, narrow the distance and create more contact opportunities.

6. Don't send promotional information frequently.

(1) SMS is an ideal means, but don't send it repeatedly.

(2) As long as the new products, new services and promotional activities of the enterprise are effectively and accurately disseminated, it is generally not appropriate to send multiple messages to customers on the same thing.

7. Don't pass on "junk information". This kind of short message customers may be disgusted. The combination of humanistic care, blessing, greeting message and enterprise promotion will get the highest recognition from the recipients and the effect will be very good.