What are the comparative advantages of mass SMS, mass SMS advertising and print media? Who knows?

Example: A comparison between an ordinary city newspaper and a mobile phone short message advertisement.

1. Advertising price:

Municipal newspapers: 1/3 front page 60,000/issue, 1/2 front page 65,438+10,000 yuan/issue 1/3 bottom page 38,000/issue, 1/4 bottom page 28,000/issue,1/.

Ordinary full edition 1.5 million/period, 60,000-80,000/half edition, 1/4 edition, 30,000-40,000 (high investment).

Mobile phone short message advertisement: each message only needs 0.04-0.07 yuan, and the daily investment is only 8,000 to 1 0,000 yuan, based on the daily sending volume of 200,000 pieces.

-50,000 yuan only cost a few hundred to 65,438+0,000 yuan (not much investment).

2. Arrival rate/browsing rate:

Municipal newspapers: 250,000 copies are issued and 400,000 people are read. According to statistics, the browsing rate of the whole page is about 20% (80,000), the half page is about 5%, and other small pages and pages are clear.

The browsing rate is less than 2%, and the repeated browsing rate is generally 0. Low arrival rate/browsing rate

Mobile phone short message advertisement: select the essence number segment and the collected real number segment, the arrival rate is over 95%, and the ordinary number segment is over 85%, which is mandatory to read and browse.

Rate 100%, high arrival rate/browsing rate.

3. Memory:

Municipal newspaper: I forget after reading it, and my memory is poor.

Mobile phone short message advertisement: the way is novel, the repeated browsing rate is over 50%, and the memory is profound.

4. Advertising management:

Metropolis Daily: There are many application procedures, long production cycle, fixed publishing time, difficult content modification, narrow publishing area and many content restrictions.

SMS advertising: Without the approval of the management department, the release time/time/quantity/content and area can be adjusted and modified at will, which is convenient for management.

5. Timeliness:

Metropolis Daily: It takes a long time from design, production to publication, and it is difficult to achieve the impact effect.

Mobile phone short message advertisement: edit at any time, send at any time, and the information will arrive immediately, with strong timeliness.

Due to the popularity of mobile phones, it is the fastest and cheapest way to communicate information by applying the short message function in mobile phones to enterprise information transmission. The enterprise short message call center system also supports the functions of mass sending and two-way sending, so that the internal management (business) system of enterprises and institutions can realize dynamic information communication with employees and customers.

The Application of the Fifth Media SMS Group Sending in Enterprises