Clearing inventory is not easy, you should master these skills!

At the end of the year, all the shopkeepers began to clear the warehouse, because the spring payment will be started after the new year. In order not to overstock too much inventory, clearing the warehouse is an essential step. However, there are still many things involved in clearance. The following small series will provide you with some tips!

First, the purpose of clearing the warehouse

1. Clear the inventory and move out the warehouse space;

2. Clean up the warehouse and return the funds.

second, what kind of products are suitable for clearance

1. Out-of-season treasures or the last payment;

2. New products with poor sales performance;

3. Baby sells well, but some SKUs are obviously unsalable.

Third, the promotion means suitable for clearance

Planning category

1. Set a clearance area classification (such as clearance area XXXX), and throw all the products that need clearance into this classification;

2. Set the clearance price of the product (cheaper than your main payment);

3. Set up the promotion plan for the clearance area (detailed later);

4. design a custom clearance page (for both ends of PC mobile phone);

5. Wake up the target clearance area in the PC-side store, set up the poster on the home page of the mobile phone, and set up the clearance area link in the bottom navigation;

6. design eye-catching clearance related pictures, both on PC and mobile phone, and link them to the clearance area;

7. Set up the reception skills of customer service in the clearance area

Promotion methods

1. Reduce X yuan for three pieces or give a 1% discount for three pieces: it has been tested many times, and most people will buy three pieces as soon as they buy the products in the clearance area.

2. Buy 3 and get 1 free or subtract 1 from 3: This kind of strength is strong and suitable for people with high inventory pressure;

3. Buy the main products and send them to clearance products: this can be used as a selling point of the main payment to facilitate the transaction of the main payment, and the clearance effect is relatively good, and the continuity is good, that is, it is a pure loss, which depends on the cost of its own clearance products.

4. Deliver clearance products when the whole store is over XX yuan: Deliver clearance products when any product in the store is over XX yuan, and make other products at the expense of clearance products.

5. add a SKU to the main push, which is more expensive than the main push product, and deliver the main push product +1 clearance product. Use the main push flow to clear the warehouse directly, which has nothing to do with the sales rate, but only for clearing the warehouse. The effect is slightly less than that of the third scheme, but it won't be so big.

6. spike price for large activity period: multiple clearance products can be spiked together, or can be divided into time periods, such as one or more products per hour. The price must be worthy of the word spike, at a loss of seconds. This is done almost every big promotion, such as 618, double 11, Double 12, etc. The effect is very good, but there are not many opportunities.

fourth, the operation method of clearance

1. inventory

inventory by category, registration and locking, not only to do a good job of clearance, but also to ensure that it will not be oversold.

2. Determine the activity plan

Compared with coupons, the method of full reduction is more concise, and there is no need to receive coupons, and the full reduction condition can be met. This form seems to be more popular with buyers.

3. Shop decoration

It is very necessary to decorate in advance. Informing new and old buyers of the upcoming clearance activities in the shop early will not only arouse people's appetite, but also make people full of expectations, and there will naturally be many people waiting on time.

However, when decorating, it should be noted that it must be clear and straightforward, and subtraction should be done when designing posters and home pages, so as to inform the activities simply and rudely. The more direct expression is, the more effective it is for the transmission of interest points.

4. promote

preheating: one of the purposes of clearance is to bring more traffic by using activities.

Therefore, the pre-heating becomes very important. The pre-heating time can be 2-3 days before the start of the activity, otherwise, if the pre-heating time is too long, some impulsive buyers will be lost.

through train: to promote baby, you can use the driving wizard to continue to do low-cost drainage and get some cost-effective traffic. Just turn on optimization-choose baby-automatic optimization. The driving wizard can monitor and optimize in real time for 24 hours, which is very convenient. The budget of the through train is slightly increased on the original basis, and the premium can be appropriately increased among selected people.

drilling exhibition: the promotion of single products should be replaced by the clearance page;

taobao guest: You can increase the commission relatively;

micro-Amoy live broadcast: If there are many fans, we should also use micro-Amoy and live broadcast to preview the activities;

SMS marketing: send a wave of SMS notification before the activity starts;

Want Want Auto-reply: The content of Want Want Auto-reply can also be set to attract more new customers.

5. After the after-sales and order reminder

After many activities, it is necessary to publish the winning list and provide buyers with a fast channel for consulting after-sales questions. After many activities, there may be some after-sales problems, such as "not delivering goods on time", "selling fake complaints" and "DSR index dropping". Do a good job of after-sales service.

clearance involves making profits. Assuming that the original price is sold and the profit is around 3%, then the clearance price can control the profit at around 1%, and the next round of investment can only be started with capital flow. Therefore, making profits properly is for the sake of longer-term development!