A complete collection of Double Eleven event planning plans and copywriting

Double Eleven event planning plan and copywriting

"Double Eleven" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Large-scale e-commerce websites generally use this day to carry out large-scale discount activities, so do you want to know what activity plans are available for Double Eleven? Here are the Double Eleven activity planning plans and copywriting I have brought to you. Encyclopedia_2020 Double Eleven activity plan, I hope you like it.

Double Eleven Activity Plan Part 1

1. Foreword

1. Gifts for Singles

Giving gifts during the holidays! This kind of hype method is very It is in line with public opinion, especially on this once-in-a-hundred-year Shengun Festival. Whether you are a lucky Shengun, you want to give yourself a special gift to commemorate or commemorate this very special moment. When giving gifts to yourself, of course you also need the stimulation of friends giving gifts to you. Singles' Day is inherently a lonely holiday, and friends taking this opportunity to give gifts will make people feel a little warmer, right?

2. 11 Yuan rush purchase

11 Yuan rush purchase? This is what Jingdong Mall is doing recently. Isn’t it very creative? Of course, if you want to do a good stick promotion, you must first calculate the cost, achieve small profits but quick turnover, and also take this opportunity to build a good reputation and pave the way for future business! 11 yuan, really It’s not very expensive, and everyone will be willing to buy something they’ve been coveting for a long time at a low price on days like this, so your product must be attractive and affordable!

3. Price reduction promotion

Price reduction promotion is always the constant theme of holiday promotion! To reduce prices, you must reduce prices skillfully and make consumers feel the real benefits. Only then can you have Only through sales can you make a lot of money! If price reduction is not done properly, it can easily have a negative impact on consumers, which is the key to the success of your business in the future!

4. Send bachelors as gifts Festival mascot, I wish all the bachelors to take off their clothes as soon as possible

Every bachelor doesn’t want to be single! So the mascot will be regarded as a top-notch one. Of course, you can also get gifts when entering the store, and give personalized ones. The Singles' Day mascot can attract a large number of consumers into the store. If more people come in, the business will naturally be booming. Of course, you can also give consumers what level of Singles Day mascot they want when they spend a certain amount of money in shopping.

2. Activity background

On the eve of the activity, merchants can participate in activities such as gold coin hunting, Juhuasuan, etc. to increase their brand exposure and improve brand awareness, so as to gain a foothold in the activity. Sales pave the way. ?It refers to November 11th every year. Due to the special date, it is also called Singles’ Day. Taobao Mall uses this day to carry out some large-scale discount promotions to increase sales. Around November 11, 2020, on Taobao, many merchants launched 50% off promotions, many people collectively snapped up, and many well-known brands participated. The single-day turnover reached hundreds of millions.

3. Event Time and Event Products

Event Time: November 7th to November 13th Event Method:

1. Gold Coins: Pick 10 3 products (supported by Gujia) can be listed on Juhuasuan Gold Coin Hunting Activity: Select 3 products (supported by Gujia) and can be listed on Juhuasuan.

Gujia product A, original price ___, gold coin price ___ 100 gold coins, quantity 500, discount 50-30%, comes with some small gifts, such as gift cups, environmental bags, mouse pads.

2. Activity time: 20__.11.11 from 1 am to 24:00.

Slogan: 50% off the entire event and free shipping!

IV. Purpose of the event

Due to the limited display space in the main venue and branch venues of the event, we The flagship store has only been open for more than a month, and it has not been able to get support from Taobao Mall display space.

But we can take advantage of this opportunity of high traffic and high transactions, launch corresponding activities in the store, and get a share of this crazy online shopping.

5. Store activities

1. Get coupons for good reviews

2. Collect and get red envelopes or gold coins

3. Follow There are good gifts

6. Activity rules

(1) Consumption coupons can only be used to purchase original priced goods.

(2) Juhuasuan products will not participate in the event.

7. Event promotion

1. Through-train traffic diversion

2. Store activity announcement

3. Baby description announcement

4. Gang community promotion

5. Want Want signature event preview

6. Taoke Alliance

8. Activity follow-up (team cooperation)

Art: Make statements such as refund processing time, order information modification, delivery express and time, etc. on the homepage and product details page, design a homepage with the theme of?, and event advertising pictures.

Customer service: Pre-sales_name, after-sales_name, customer review_name (responsible for order review and printing) ensure computer configuration; make quick replies explaining the details of the event content. Modify the prices of some products.

Network: Check promotional software settings. Quick phrases and automatic replies (prepare in advance, include promotions, use as little as possible) Warehouse: The delivery person prepares goods and the courier company contacts the company in advance to prepare! Ensure accurate inventory and avoid out-of-stocks. Prepare the printer and related materials and packaging materials.

Prepare an appropriate proportion of goods to be packed in advance and stacked separately during the event to ensure smooth communication between the customer service end, the order maker, and the warehouse, so as to ensure the smooth resolution of situations such as modifying order information during the sale process. Copywriting: Refining event advertising slogans. Promotion: Delete collocation discounts and delete discounts set by third-party discount software. The webpage about Taifeng Home Textiles on the Internet should do a good job of replying to posts and promoting store activities.

9. Inventory preparation

(1) Determine the products for the event. All main products should account for 50-60 of the overall stocking. All products must be put into storage within one week before November. Completed, the store inventory will be completed according to the actual 90-95. If you need to give away gifts such as environmentally friendly bags, mouse pads, etc., you also need to stock up.

(2) According to the expected sales scale, prepare the inventory of the main sales products in advance for the Double 11 promotion activities. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication contact methods to ensure that goods can be quickly replenished or removed from shelves in the event of insufficient inventory.

(3) Check the product barcode management system to ensure that all shipped goods have barcodes, so that when the goods are shipped out of the warehouse, the barcode can be scanned with a scanner to improve speed and efficiency.

(4) Be sure to do a full warehouse inventory or inventory of related major promotion products 2 to 3 days before the Double 11 event to clarify the inventory scale and enter the real inventory data into ops.

10. Personnel preparation

(1) If there is a possible surge in Double 11 orders and it is necessary to recruit temporary part-time employees, make a work arrangement plan for part-time employees in advance and make corresponding arrangements. Training work should be carried out, the packaging process should be done well, relevant packaging and veneer work details should be trained in advance, and employee training should be done in advance.

(2) Provide comprehensive training on the operation of the online store housekeeper system and other training for all employees, especially those in departments related to order processing.

(3) Develop contingency plans for the temporary scheduling, training and work of inter-department employees, as well as employee duty, vacation and other related arrangements during the duration of the promotion. Calculate the number of personnel in each position according to the level of traffic. .

(4) Materials should be calculated based on the possible flow rate and number of packages.

11. Material Preparation

(1) Packaging material preparation, ensure the inventory of various packaging bags and boxes involved in the goods sold in the big promotion activities, and can Preliminarily organize some specific packaging in advance, and then just put in the goods. You can also pack the goods directly in advance, and then post the receipt and ship the goods directly after the express delivery order is printed.

(2) Paper storage for express delivery orders and delivery orders, printer debugging, and preparation of printing consumables (ribbons, ink cartridges). In order to increase the speed of the ordering process, it is not recommended to use it during the Double 11 promotion. Ordinary dot matrix printers print invoices, but it is recommended to use laser printers or thermal label printers to print invoices. For merchants who need to print distribution summary sheets or separate order summary sheets for distribution, be sure to prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward by this event are more about the service requirements of merchants, especially the requirements for the delivery link. It requires that all orders in Beijing, Shanghai, Guangzhou, Shenzhen and Shenzhen be shipped within 2 days. Customers in Hangzhou will receive priority for delivery. Therefore, it is recommended that there be obvious text markings or color markings on the packaging or face sheets. for quick sorting.

Double Eleven Activity Plan Part 2

1. Activity Background

""refers to November 11th every year. Due to the special date, it is also It’s called Singles’ Day. Large-scale e-commerce websites generally use this day to carry out large-scale discount promotions to increase sales. Around November 11, 20__, commercial activities on the scale of China's Internet took place: on Taobao, many merchants launched 50% off promotions, 21 million people collectively snapped up, and more than 150 well-known brands participated. The single-day turnover was 936 million!

2. Event time

Around November 11th

3. Event location

Ruichen Physical Examination Center Taobao Store

IV. Activity Theme

""Easily grab 50% off, no discount on health

V. Activity Content

A. Product Promotion

1. Get an instant discount of 20 for a single order of 400 or a special physical examination {three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG) ), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C) choose one}.

2. If you spend over 600 in a single purchase, you will receive an instant discount of 30% or receive a special physical examination.

3. If you spend over 800 in a single purchase, you will receive an instant discount of 40% or receive a special physical examination.

4. If you spend over 1,000 in a single transaction, you will receive an instant discount of 50 or receive a special physical examination.

5. Add RMB 25 to the full set meal to get a free serving of South Coast Eel Calcium Bone Strengthening Powder for middle-aged and elderly people worth RMB 50.

B. Reputation and good reviews

The amount will be returned for 5-star positive reviews after the auction. According to the package amount, for example, 5 yuan will be returned if it is less than 300, 10 yuan will be returned if 300-399, and 15 yuan will be returned if it is 400-499 or more. , 20 yuan will be returned for purchases above 500-599, 25 yuan for purchases above 600-699, 30 yuan for purchases above 700-799, 40 yuan for purchases above 800-999, 60 yuan for purchases above 1,000, and 100 yuan for purchases above 2,000!

VI. Event promotion

A. Internal promotion

The event package is marked in a prominent position on the homepage of the online store. Add RMB 25 to the full package to receive a free South Coast Eel Calcium worth RMB 50. One serving of calcium supplement and bone strengthening powder for middle-aged and elderly people. This page contains a detailed introduction to this event and a link to the package. The original price and discounted price must be marked in the package price, and this page should be placed on the homepage.

B. External promotion

__All promotion staff of the Network Operations Department will allocate tasks and promote on major peripheral websites. The promotion time is pre-promotion and post-promotion.

Double Eleven Activity Plan Part 3

Mobile phones have become a necessary commodity for people and have also become a competitive force in the communications market. So how to promote your own mobile phone brand? Next, let’s take a look at some mobile phone promotion programs and activities.

Mobile phone promotion methods directly affect the quality of mobile phone promotion activities and the degree of attention people pay to mobile phone promotion activities. Therefore, how to choose suitable mobile phone promotion methods has become the most important thing for merchants before mobile phone promotion activities. one thing sex.

1. Price reduction is also the most common promotion method and a measure of promotion intensity. It can effectively attract customers' attention and increase consumption motivation. Price reduction is the most practical way for consumers to make profits. But we must grasp the frequency and magnitude of price reductions. Otherwise, on the one hand, the profit period of the product will be shortened. On the other hand, excessive price reductions will also make consumers feel "unreliable". Consumers who have purchased will feel heartbroken and come back for more. If the price difference is too high, consumers who hold currency for purchase believe that if the price has dropped so much, it will definitely drop again, and they have doubts about purchasing.

2. Send gifts or draw prizes. You can receive gifts when purchasing products and participate in sweepstakes organized by manufacturers to win prizes when purchasing products.

3. The special price machine is to reduce the price of some products to a very low price and sell them below the cost price or slightly above the cost price, which plays the role of attracting customers and increasing popularity. Special price machines are all limited edition, which is the difference between special price machines and price reductions. The special machine has three main functions: first, to boost popularity, second, to help clear inventory, and third, to help dealers complete sales volume and sales. Special offers are sales with very low profits, sometimes even at a loss, so they must be used rationally, otherwise it will cause price confusion and affect overall sales. In order to disrupt the competitive product market, some dealers select a batch of best-selling products from competing brands and then sell them at special prices, disrupting their competitors' market prices and taking advantage of the opportunity.

4. Display is a way to hold product display activities and promote sales. The display must fully match the theme of the promotional activity, be innovative, and make scientific predictions about the market. At the same time, the display covers a wide range of areas, so you must contact the sales store in advance and make preparations, otherwise it will cause a waste of materials and greatly reduce the promotional effect.

5. Personnel promotion. Utilize the initiative of salespeople for personal promotion, and use high commissions to increase the enthusiasm of salespeople.

Of course, there are many kinds of promotional activities. As long as you do it with your heart, you will definitely do it well. If you want to know more mobile phone promotion plans, you might as well send a task to more people on Yipinweike.com Help yourself find the most suitable promotion plan for your products.