How to improve the opening rate of WeChat group messages

The opening rate is a key indicator to measure the message delivery effect of WeChat group. Fans are willing to open your mass message, so you can influence his next move. How to improve the opening rate? Or the following suggestions are useful to you.

1, the title of the graphic material is short and the theme is clear. When you write a headline, you should put yourself in others' shoes. Will fans be interested? You can also ask your colleagues and get feedback from them. Don't try to build momentum through exclamation points and overly enthusiastic headlines. Fans can detect your insincerity.

2. Don't set vague or misleading titles and abstracts. Being smart may give you a chance, and you won't be cheated next time you send fans in groups. The abstract is also as concise as possible, convincing fans to open reading with the shortest abstract.

3. Headlines can create a sense of urgency and encourage fans to open them. You can imply that your product or service is limited, and it is now or never, so that they can take immediate action. However, don't add the date directly to the title, or people who check the subscription number information every few days may think that your message is out of date. Of course, the news of the new product release can still be dated in the title, and fans can be trained to watch the new product release on WeChat regularly.

4. The graphic materials are well matched and beautiful. The standard given by WeChat is 720*400. When fans receive it, the upper and lower parts of the picture will be covered, so important information should be concentrated in the middle of the picture as much as possible. Of course, you can also send micro-magazines directly, or the graphic materials don't need pictures, and only show the title and abstract when sending them in groups, which can give fans a "surprise attack" effect.

5. Try sending messages at different times. Generally speaking, the group sending period can be divided into the following paragraphs: on the way to work (7-9 o'clock); Morning (9-12); Lunch break (12-14); Afternoon (14-17); Countdown stage after work (17-18); On the way to work/dinner time (18-20); Leisure time in the evening (20-22 o'clock). Try to send a group in some unconventional time periods to check whether the opening rate is improved.

For example, in the countdown stage of 17- 18, many fans may have finished their day's work, and the whole body and mind are relaxed and waiting for work. At this time, push fans can also use the company's WIFI to open reading. /kloc-on the way to work at 0: 00/8: 00, fans may choose to skip it after receiving it because there is no WIFI environment. Similarly, it is also important to compare the effect of sending on weekdays and weekends.

In addition, if it is not a special case, please try not to schedule your group posting after 2 1:30. Perhaps, a group of fans were awakened by your news and then angrily "canceled their attention."

6. Find the right frequency of group sending. You can't bomb your fans or ignore them. According to the frequency chosen by fans themselves, they are tagged and grouped, and then sent in groups. This kind of mass sending is more effective than indiscriminate mass sending and closer to the needs of fans. You certainly don't want fans to sigh when they see your message. The most frightening thing is that they may no longer pay attention.

7. group a/b test. Group your fans. Then send the message in two ways: A/B, test which graphic title can achieve higher opening rate and find out the most suitable situation for you.

8. Valuable content. It is written at the end, but it is the most important. After talking with some merchants, we found that fans of women's clothing merchants pay the highest attention to the release of new products, while fans of beauty merchants pay the highest attention to discount activities, and the opening rate, UV, PV, arrival rate and other indicators will soar than usual. Because it's valuable to them. Continuing to push valuable content will make your fans get into the habit and look forward to it.