Because of the epidemic, many brands have discounted sales. Why?

During the epidemic, everyone can't go out. With so many goods piled up in the store, the boss will be very anxious. You should know that some goods have a certain time limit. If you don't sell them within a certain period of time, it will cause great losses. Discount promotion is to make money flow.

The first reason is that the epidemic has affected the normal sales of brands. Because of the epidemic, many brands have difficulties in operating and selling. Under normal circumstances, everyone's consumption of these brand products is very high. However, during a group, everyone was locked at home and could not go out, so naturally they could not buy those brands. A lot of things can't be sold, which will cause a certain cost loss. Therefore, in order to make the brand products sell normally, we should carry out some discount promotion activities to reduce our own losses.

The second reason is to satisfy everyone's desire for consumption. During the epidemic, what everyone wants most is their own safety, not consumption, and everyone's desire for consumption is not very high. In fact, if you don't have to go out at home, there is no need to dress yourself up. If people don't come to their home, they won't clean or clean. In fact, many people will only wear pajamas when they are together, and they will sleep at home all day without any desire to buy. However, when brands are sold at a discount, it will stimulate people's desire to buy, because many brands sell at lower prices, which will make consumers feel that buying is earning.

The third reason is for the better development of brand companies. If there is no brand discount or promotion, then I believe that during the epidemic, everyone will not want to buy many things. At this time, the brand company will have a large number of goods, which can not be sold, and will also bring some cost losses, which is the result that the brand company does not want to see. Promotion can reduce inventory and the loss of the company, so for the future development of the company, we choose discount promotion, small profits but quick turnover.