Planning scheme of valentine's day activities in restaurants

7 Restaurant Valentine's Day activities planning scheme

How to write the valentine's day activity planning plan for the restaurant? February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate. Next, I will bring you the Valentine's Day activity plan of the restaurant. I hope you will like it.

Restaurant Valentine's Day activity planning scheme 1 1. Purpose of the activity scheme

Enhance the popularity and brand image of yoga studio.

Two. Theme of the programme of activities

Theme 1: "Suddenly meet a more beautiful you" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy

According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they enter the yoga studio, they not only want to exercise enough, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is exercise useful? Does the yoga studio have a style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

Fourth, the activity time

X. X day of 20__ year

Verb (abbreviation for verb) activity place

Temporarily in the yoga studio.

Sixth, activity orientation and tonality.

1, positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.

2. Tonality: a wide range of styles, cultures and fashions.

Seven. Activity form

X days-X. If the daily consumption reaches _ _ _ _ amount, the rebate coupon → extend the hot-selling cycle of yoga studio with intuitive profit-making promotion.

X. Theme activities of Tanabata Night on X Day → Set off audiences, create news topics and expand popularity.

Eight. Activity content

With the theme activities of Qixi Day as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "It's more beautiful to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Romantic Year" were held on the day of X and X.

20-40-year-old singles group-"suddenly meet more beautiful you" large-scale singles dating party;

All singles can participate in 8. 16 _ _ The large-scale single dating party held by the catering hotel provides the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Restaurant Valentine's Day Activity Planning Scheme Chapter II Activity Purpose:

Take the opportunity of "Valentine's Day" to launch special offers and live theme shows for different groups of people to enhance brand awareness, establish corporate image and promote jewelry sales.

Activity theme:

Fate is destined to be born with gold _ _

Activity time:

February 65438, 2004

Location:

_ _ Shopping Center, Commercial Store _ _ Gold Shop Counter

Activity content:

I. Publicity activities

Time: February1March-February 14.

1, bride special

Cooperate with _ _ wedding photography shop to launch preferential packages for women who are about to hold weddings. If you buy "three gold" jewelry in _ _ gold shop, you can get a _ _ wedding coupon (guarantee the lowest discount). Take wedding photos in _ _, and you can get _ _ gold shop coupons to attract customers and enjoy customer resources.

2. Send roses or sterling silver jewelry

During the activity, if you buy gold with the amount of 1999 yuan, you will get a pair of sterling silver jewelry or some roses.

Remarks: _ _ clerks need to register. You need to contact the flower shop in advance to buy roses.

3. Free card

Customers who visit the _ _ gold shop on Valentine's Day can apply for membership cards free of charge and enjoy corresponding discounts. (You can enjoy a 6-7 discount when you buy diamonds on the same day)

4. Parent-child plan

Put some plush toys that children like in the children's silver jewelry area. You can get one for free if you buy 999 yuan of gold, and you can get one if you buy 200 yuan children's silver jewelry plus 1 yuan.

Second, on-site activities

Time: February1March-February 14.

1, gold underwear show

3-4 models wear gold underwear of _ _ gold shop to show in the shopping mall. (The runway position is waiting for the approval of the mall)

2. Body painting

The body painting designed by the advertising company should conform to the theme of Valentine's Day and the image of the _ _ gold shop as a whole.

3. Interactive procedures

The emcee of the advertising company will host live interactive programs and design fresh games to attract customers. The winner will receive a small Valentine's Day gift from the gold shop, and the master of ceremonies will organize a live lottery.

4. "Love Language" Wall

Prepare a blackboard and some sticky paper, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.

Event site layout:

1, the showcase is decorated with romantic magic colored yarn and hung with high-grade romantic balls and ribbons.

Put a heart-shaped happiness door at the small cross in front of the booth, so that guests can feel the warm atmosphere as soon as they enter the booth.

3, high-quality small speakers, do not occupy space, the sound is shocking.

Budget:

Happy Gate: 100 Yuan/piece __2 pieces =200 yuan.

Magic yarn: 25 yuan/meter (calculated according to actual size)

Romantic ball: 35 yuan/piece (according to actual quantity)

Ribbon: 15 yuan/strip (according to actual quantity)

Activity promotion:

First, the SMS platform. From February 5th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.

Second, distribute publicity pages. The contents included in the leaflet are: _ _ Valentine's Day promotion in the gold shop, gold underwear display on that day, and prize-winning interaction on the spot. From February 5 th, leaflets will be distributed in major shopping malls and places with heavy traffic.

Third, online publicity. Publish relevant information on free websites such as _ _.

Fourth, media participation. On the day of the event, media reporters with large subscriptions such as _ _ were invited to write press releases to expand the visibility and influence of the event.

Pre-preparation:

First, the gold underwear show. After the mall is approved, contact the headquarters to apply for props and contact the advertising company to make an appointment for models.

Second, determine the preferential items. After the goods are updated, the specific contents of Valentine's Day offers and cooperative merchants' offers will be formulated.

Third, advertising companies submit interactive programs and preside over the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to add publicity to the brand of _ _ in the interactive program, such as the host introducing the history of _ _, and asking the audience to answer, and a small gift will be given for the correct answer. )

Fourth, small gifts. Printing envelopes or gift boxes and other packaging, it is recommended to install cooperative merchant coupons, _ _ coupons or membership cards, small gifts and so on. (Small gifts need to be ordered online)

5. Write a leaflet and give it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.

Sixth, prepare the required props. In addition to the audio equipment provided by the advertising company, the company also needs to prepare: blackboard, adhesive tape, multicolored fountain pens, gift boxes, roses, cameras, registration books and so on.

Seven, lottery tickets should be printed in advance.

Eight, security issues. _ _ The clerk appointed by the gold shop is mainly responsible for the safety of gold ornaments and needs the assistance of the mall security guards.

Activity effect evaluation:

First, enhance brand awareness. Through programs such as the Golden Underwear Show, we will expand the popularity and reputation of _ _ Gold Store in _ _, let the people fully understand the long history and exquisite skills of _ _ Gold Store, and lay a solid foundation for future promotion.

Second, establish alliances with cooperative businesses. Jewelry and gold related wedding photography will establish a good cooperative relationship with _ _ gold shop through this activity, and create a win-win situation of enjoying customer resources for a long time.

Third, promote sales. Through preferential activities, free cards can attract a group of tourists and establish a member recommendation system. For example, introducing friends to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models.

The planning scheme of Valentine's Day activities in restaurants Part III: Promotion purpose

Valentine's Day originated in western countries, and now it has been accepted and recognized by China people, which is almost crazy. Through the theme of "Valentine's Day", we should firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract tourists, raise awareness and achieve the purpose of sales.

Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

_ _ _ _ _ _ _ _ _ _ (Valentine's Day)

Third, publicize the agenda.

_ _ _ _ _ _ _ _ _ _ _ (12 days)

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme display: _ _ _ _ _ _ _ _ _ _ _

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

Valentine's Day theme display, focusing on the exquisite ornaments in the store.

Every shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

Promotion time: _ _ _ _ _ _ _ _ _ _ _

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: _ _ _ _ _ _)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.

Nine, store layout

1, prepare enough gifts to make a love announcement.

Handwritten poster with artistic pen in front of the store (including the specific content of preferential strategy)

A colorful flag: the content is "Xiu En Ai!" The storm of price reduction makes sense. "

Buy or rent heart-shaped balloons for storefront decoration.

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy _ _ yuan flowers and give _ _ provided' jewelry' or membership card.

Buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop.

Valentine's Day Activities Planning in Restaurants Chapter IV I Theme:

Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

Second, the target market positioning:

The high-paying class and senior white-collar workers who are still single are further promoted to the middle class.

Third, the activity slogan:

Today is Valentine's Day. Say goodbye to bachelors.

Fourth, specific activities:

February 13:

1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of being single and looking for feelings.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a masquerade party in the hotel bar. A buffet is also provided. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show off on stage, or they can pay attention to themselves and find their partners silently. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

February 14:

1, entertainment activities continue in the morning. There are two competitions, "King of karaoke" and "Running with your girlfriend on your back". The winner can get a free one-night hotel room provided by the hotel, and the room standard is chosen by the winner.

2. Lunch is a simple buffet, which allows participants to continue to ignite love in a simple atmosphere.

3. After lunch, boys choose girls to finish the second speed race for men and women.

4. A pottery teacher taught couples to make handmade pottery as a Valentine's Day gift.

5. Before dinner, it is finally a big confession of feelings.

6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish to the wishing tree, lock their emotions on the stone wall of "the ends of the earth", take pictures as a souvenir and have a long love. Unsuccessful people can check out and leave by themselves.

Verb (abbreviation of verb) marketing strategy:

1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that I am still single, eager for feelings and a happy life. Lover's lock is a witness to the successful long-term pairing of lovers' feelings, so it is bound to become attached after all.

2. Sales channels:

(1) Direct sales: register directly at the hotel site.

(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.

3. Price strategy:

⑴ Price of new products: During the introduction period, participants will have a sense of superiority of high price and excellent quality by adopting the high-price skimming strategy. At the same time, it will also make single aristocrats with high salary and high status interested in it, let them feel the happiness of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different quality and different prices according to the social class of the participants to meet the needs of different people.

⑵ Price in mind: The main market group between the introduction period of new products is the high-paying class, so it is suggested to adopt prestige pricing strategy for the whole process of pricing. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.

(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.

5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.

Planning scheme of Valentine's Day activities in restaurants 5 i. Environmental analysis

Romance is the biggest feature of Valentine's Day.

On Valentine's Day, couples want to spend a romantic and perfect day, which is their ultimate goal. In order to achieve this goal, they rack their brains. And those lonely people, in such a beautiful day full of sweet breath everywhere, each of them must have more or less loneliness and admiration hidden in their hearts. The desire for perfection is the most intimate call of all people.

Second, the opportunity point analysis

Flowers, chocolates, candlelight dinners, etc. These traditional ways have become increasingly difficult to meet people's psychological needs. Thinking of the activity network, Zhengzhou is famous for its elegant and comfortable environment and sincere and thoughtful service. The atmosphere of books, sofas, chairs, coffee, music and art makes it novel and meaningful to spend such a special festival in such a place. Choose two books suitable for reading, find two comfortable seats, have a cup of fragrant tea and sip coffee, and occasionally smile at each other in the company of her (him), who is my favorite, in a tacit and quiet atmosphere. Finding this feeling of knowing each other is the most romantic thing in the world? In the bookstore, we will also provide opportunities for singles to find the other half through special activities to promote the meeting and acquaintance of people who are destined. Reading is a very elegant thing. Busy life and hurried pace often make us forget to appreciate this elegance. Let go of the trivialities around you, whether you are an existing partner or single, as long as you have the courage and elegant mood, the ultimate romance of Valentine's Day is waiting for you to experience.

Third, the theme of the event

1, campaign slogan: looking for an emotional sky, looking for a pure land of mind.

2. Activity theme: Elegant Valentine's Day, carry romance to the end.

Four. Target group

1, lovers (including married people)

Step 2 choose

Verb (abbreviation of verb) activity content

1, the first 100 participants can enjoy a 20% discount.

2. Singles can use the badge with logo provided by Remember Activity Network (to show their single status). For the opposite sex who also uses the badge with this logo, pay more attention to his or her reading habits, observe his or her personality, hobbies and habits, so as to judge whether it is suitable for him or her and take corresponding actions. (This activity has been going on for a long time)

3. On Valentine's Day, among single customers, 12 lucky readers (male/female ratio 1: 1) were selected according to the bill, and they volunteered to have a romantic candlelight dinner. (200x6= 1200 yuan)

On Valentine's Day, the first 300 ladies will get a red rose. (3x300=900 yuan)

Duration of intransitive verb I-word

February 20th _ _12-February 20th _ _ 14.

Seven. Location:

__

Eight, publicity methods

1.From February 8th, leaflets were distributed in the main crowded places in Zhengzhou, totaling about 10000 (0.2x 10000=2000 yuan).

2. Put up posters in major universities, with 3-8 posters per school according to the size of each school, totaling about 250 (3x250=750 yuan).

3. Put up large posters in the main city of Zhengzhou, totaling about 20 (15x20=300 yuan).

Nine. Purpose of the activity

Provide a platform for lovers to move, and provide an opportunity for nobles to contact the opposite sex.

Restaurant Valentine's Day activity planning scheme 6 I. Event theme:

Go to the garden to witness our love.

Second, the activity content:

February 14 17: 30 to 2 1: 00.

Jinyuliangyuan package is 758 yuan: couple candlelight dinner+love movie+token of love (a pair of true love Yu Pei and a pair of big couple dolls), sweet room (single room) 1 room/night+buffet for two at noon the next day+exquisite mini cake+a free photo studio coupon worth 388 yuan.

Perfect life couple package 588 yuan: couple candlelight dinner+love movie+token of love (a couple doll and a pair of Yu Pei), sweet room (single room) 1 room/night+a photo studio free ticket worth 388 yuan.

Love package is 288 yuan: couple's candlelight dinner+love movie+token of love (sincere Yu Pei+couple's doll)+free shooting ticket worth 388 yuan in the studio.

The price of KTV box (small box) for lovers is 520 yuan, including tea service/two fruit bowls/melon seeds, two snacks, one popcorn, one chocolate, a pair of dolls for lovers, and a room voucher with face value of 50 yuan. With the coupon, you can enjoy 258 yuan/room/night, valid only on the same day.

Third, catering promotion:

Where couples spend more than 520 yuan (including 520 yuan) in the hotel dining area, they will be given a pair of couple dolls, a rose and a free photo coupon worth 388 yuan. During the meal that day, arrange a fairy to sell rose bouquets and chocolate gift boxes/couple dolls (large size) in each dining area.

Fourth, the activity cost budget

Couple dolls are sold on 20,80160010.

200 Inn business gifts

Take it from the Spring Festival gift

Jade pendant

50 to 40200

Rose 1 1 branch, 8 bunches of 80640 for sale.

Chocolate gift box 20 boxes of 50 1000 for sale.

Taizhou Evening News 150005000 quarterly edition is used for publicity and promotion activities.

total

8400

Verb (abbreviation for verb) activity plan

1.65438+1Complete the design of the bulletin board in the lobby, the billboard in front of the hotel square and the short message before October 27th;

2. Confirm the quotation and publicity content with Taizhou Evening News and sign the contract before February 1;

3. Food and Beverage Department:

Complete the menu arrangement of all packages of this activity before June 25th, and notify the marketing department for publicity;

65438+1October 3 1 Contact numbers of people who got married in our store 20__ years ago and 20__ _ years ago;

Complete the activity atmosphere layout of all activity areas of the hotel before 3:00 pm on February 14;

4. Finance Department:

65438+10.25 to complete the operation process arrangement and prize purchase of each process of the activity;

Make and distribute the tickets required for the event before February 1;

Planning scheme for Valentine's Day activities in restaurants 7 I. Background of activities

February 14 Valentine's Day is coming. Creating a romantic and warm holiday for guests is the painstaking efforts of every hotel. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.

Second, the theme of the event

_ _ Hotel Valentine's Day (God-given marriage, love decides lucky chance)

Third, the activity time

February 20th __ 14

Fourth, the venue

Main location: Champs Elysé es Island West Hotel (sixth floor of the hotel)

Secondary location: guest room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love hall for guests through romantic scene layout;

2. Place a "Valentine's Day information card" on which couples can write their love vows.

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.

Sixth, create an atmosphere.

1. Set a truss outside for the advertisement.

2. The electronic screen and led screen in the lobby scroll the active content.

3. Put a small display stand on the first floor and the sixth floor respectively.

In the hotel on the sixth floor, there is a candlestick and a rose on every dining table.

The whole hotel is decorated with white tablecloths, white chairs, wintersweet and sand.

6. Put a bunch of flowers (lily, calla lily) at the bar.

7. Set up an arch in front of the West Hotel.

8. Decorate colored lights and sand with pink balloons at the scene.

9. Taking photos on the spot (Polaroid 20 yuan/Zhang)

10, champagne tower on the dining table.

1 1. Set the table and put a big cake on the table.

Seven, advertising methods

1, leaflet: 1000 copies (rooms, business outlets)

2. SMS release: 1.300 yuan (20,000 messages)

3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)

4. Advertising text:

A, God-given marriage, love lucky chance. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)

Eight. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.

3. Hotel rooms should create a Valentine's Day atmosphere before February 13.

4. Engineering Department: According to the activity plan, make arrangements for lighting and electricity consumption and make special props!