How to make money from the media? What do headlines rely on to send money to the media?

What is the most important thing for an Internet company that provides free services? Of course, traffic is the most important. Whether individuals or enterprises can bring traffic to the platform, the platform will naturally send you money without hesitation. Let's talk about how to make money from the media and how Internet companies like headlines make money.

First, headlines make money from the media.

Since the media, of course, it is necessary to output content for the platform and bring traffic. At present, the creators of headlines mainly create in the following six genres: graphic, micro-headline, question and answer, video, audio and live broadcast.

Then choose a creation from these genres from the media, or all genres can be carried out, but people's energy is limited. The average creator will choose one or two themes that he is good at. As you said, agriculture, countryside and farmers and catching the sea mainly shoot videos.

If you output content from the media, how can it become money? At present, the headline platform mainly has the following realization modes: platform subsidy, content realization, e-commerce delivery, and private domain traffic.

Platform subsidies are easy to understand, that is, headlines give you money according to your video playback or graphic reading. Of course, you are good enough, and many people like what you create. Headlines may ask you to sign an exclusive contract, so you are the signing author, which is equivalent to getting paid.

The realization of content mainly depends on its own content to make money, and it is also the money earned by headline users, such as rewarding in headline live broadcast, selling columns, or having a company come to you and ask you to help them write advertisements, soft advertisements and the like.

It should be clear that e-commerce brings goods. Is to sell goods on the headlines. When the creator opens the permission of the commodity card, he can insert the commodity link. If someone clicks buy, he will get a copy. There are also headline shops, live sales and so on.

Private domain traffic means advertising yourself through the platform and not making money through the platform. Generally, it attracts some people to the offline, such as lawyer consultation and skill training, as well as agriculture, rural areas and farmers and catching the sea. You can also sell your own products online, and of course you can start a shop.

Second, how do Internet companies like Headlines make money?

It seems contradictory that a company that runs Internet business like today's headline can still make considerable profits every year, although it provides services free of charge. But the fact is that the headlines have grown step by step over the years.

Sales advertising is one of the most common ways for Internet companies to generate income. Internet companies use the collected data to customize and send targeted advertising information to users.

Because the content of websites on search engines and social media platforms are provided to consumers free of charge, hundreds of millions of users visit and consume on headline platforms every day. These users are potential customers of enterprises that provide products and services.

Advertising fees during the World Cup and Spring Festival Gala are sky-high. Why? Because there were many people watching it at that time, for a platform with millions of active users every day, the advertising fee will naturally not be low.

Other sources of income, advertising is the biggest source of income for headlines, but headlines also have other sources of income. As mentioned above, the content is realized and the e-commerce brings the goods. These platforms all charge commissions. For example, if you sell a column, the platform will charge 40% commission, and e-commerce products also need to pay commission.

Of course, Headline Company (ByteDance) is also seeking to develop other sources of income. Due to the increasingly fierce competition among Internet companies for advertising revenue and the growing concern about privacy issues in data collection needed to generate advertising revenue, it is meaningful to spread their business to other fields. For example, developing your own e-commerce is no longer just a platform for display, a pipeline, and selling your own goods is a big profit.

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In short, you can bring traffic to the headlines, and the headlines are naturally willing to give you money. It just distributes the advertising revenue to the creators a little.