Theme scheme suitable for medical beauty activities

Theme scheme suitable for medical beauty activities

For thematic programs suitable for medical and aesthetic activities, in order to ensure the smooth development of the activities, it is often necessary to make an activity plan in advance, which is made for an activity, including detailed rules and steps of specific actions. Theme scheme suitable for medical beauty activities

Theme Scheme Suitable for Medical Beauty Activities 1 XX Plastic Surgery Marketing Scheme in April

I. Background and purpose of the event

At the initial stage of 1 and xx plastic surgery, the customer reserve is insufficient, and it is urgent to develop new customers.

2, gather popularity, improve performance, combined with the characteristics of the industry, with hair removal and skin beauty as the main projects, improve the number of outpatient visits.

3. Give back to the old customers, and the old customers will go back to the store for consumption.

Second, the activity information

1, activity theme:

Goodbye, scarlet girl!

2. Activity time: April 16-April 30, 20XX.

3. Highlights of the event: courtesy at home, free beauty, ultra-low freezing point, participation in online activities, and feedback from old customers.

Three. Composition of activities

1, courtesy at home

During the activity, you can get a sunshade by consulting any stamped publicity card in the hospital: xx content forwarding friends+joining WeChat official account +xx micro signal.

Book a hospital online, and you can get a 1000 yuan project coupon if you have a phone call. (Discount coupons are different, only for the whole project after deducting the original price.)

2, beautiful free delivery (new and old customers) visa-free skin test

Korea Bubble Blackhead Removal (nose only)

3, freezing point ultra-low price (each person is limited to one piece, new customers) Double eyelids: 888 yuan (embedding thread or cutting without peeling and degreasing) Hair removal: 198 yuan paid in one lump sum (lips or armpits only) Fat explosion: 198 yuan 3 times (part).

4. Feedback from old customers

Old customers go to the hospital to send old customers exclusive gift packages:

April: Huayou customized sunshade+skin detection once+small bubbles to remove blackheads. May: rhytidectomy for one part (injection cost 300 yuan).

Fourth, the incentive policy of all staff marketing.

1. All staff forwarded posters and promotional contents related to the event and invited new guests to the store for consultation. There is no need to issue 1 masks to employees, which are unlimited and uncapped. 2. Invite guests to the store to clinch a deal on the depilation project of 198, and the employees will return to 50 yuan.

198 fat explosion project, employees returned to 50 yuan.

888 double eyelid project, employee cash back 100 yuan.

The propaganda channel of verb (verb's abbreviation) activity

1, WeChat friends circle updates event posters and videos every day (the old guest project is forwarded as a whole, and the new guest project is blocked)

Theme scheme suitable for medical beauty activities 2 Medical beauty year-end activity scheme 1

First, the monthly special price

1 Hengli face-lifting needle 499

2 Runbaiyan hyaluronic acid 399

3 Fat filling (lump sum) 9200

4 ultrasonic scalpel 2480

Second, eye-catching packaging.

1, water needle+laser to remove dark circles+hydrating and rejuvenating 468 yuan 2, dark circles+eye biological 98 yuan.

Third, 520 packs

1, prp autologous serum regeneration+bubble/hydroxide regeneration

Four. Activity content

1, recharge gift

Recharge 30,000 yuan, get 5,000 yuan, recharge 50,000 yuan, get 1 0,000 yuan, only for offline secondary consumption.

2. Peer ceremony

Two people spend more than 15000 yuan on surgical projects, two people enjoy a 10% discount at the same time, three people spend more than 20000 yuan on surgical projects, and three people enjoy 20% discount and 50% discount at the same time.

3. Courtesy in the hospital

Local customers can reimburse the expenses incurred by the operation project, with a maximum of 100 yuan, and foreign customers can reimburse more than 6,800 yuan, with a maximum of 300 yuan.

Medical Beauty Year-end Activity Program II

I. Activity background:

1 and the Spring Festival holiday in February, a large number of tourists returned home, and the number of urban consumer groups decreased;

In February and February, the consumption power was released before and after the Spring Festival, and it was weak after the Spring Festival.

3. The main holiday after the holiday is Valentine's Day, with a strong festive atmosphere, which is the first wave of marketing consumption climax after the holiday;

In April and March, the theme activity of Goddess Day+Consumer Rights Day will be held, so the activity time in February will not be merged with that in March.

Second, the purpose of the activity:

1, combined with Valentine's Day to launch theme marketing activities, in line with the promotion rhythm;

2. In the first month of the new year, promote sales and create a good start for realizing the annual performance.

Third, the theme of the event:

I am more affectionate, eyes. You need more time.

On Valentine's Day, we made an appointment with Hui.

Fourth, the activity time:

20XX February 12 (Tuesday)-February 24th (Sunday), totally 13 days.

Verb (abbreviation of verb) activity strategy:

1. Opening ceremony: special discount of 65,438 yuan for eye bags removal +03 14. Bags removal during the activity 13 14 yuan.

Note: If the bags under the eyes are over 5400, they can be reduced by 13 14 yuan (about 20% off);

2. Sweet gift: 520 cash-filled red envelopes for the full amount of consumption.

During the activity, customers who spend money in the hospital will be given 1 yuan/cash-filled red envelopes (for cash-filled red envelopes/bill transfer) to 520 yuan after a single discount. Special instructions:

The opening ceremony and the sweet ceremony can be superimposed and appreciated;

Sixth, the atmosphere layout

Since February is the Spring Festival, it is suggested that the hospital should decorate the atmosphere of Spring Festival elements and create a festive atmosphere for the Spring Festival.

Such as red lanterns, couplets, zodiac elements and so on. Let customers feel a pleasant consumption experience.

Theme scheme 3 is suitable for medical beauty activities and is helpful for medical beauty institutions to explore the forms of activities.

1, fight together

Let the target beauty seekers participate with great discount, such as 50% discount or less, which is suitable for some minimally invasive medical beauty projects with low cost but not low customer price, such as meat/toxin wrinkle removal (wrinkle needle). A medicine can be injected into several portions, which is most suitable for making dough and is not easy to cause waste.

Key points:

The project of doing group activities must be a medical beauty project that is acceptable to the public and has a large demand. Most importantly, the price of a group is really much cheaper than the price of a person going to the store. Only in this way can we stimulate beauty seekers to take the initiative to pull people around them and organize consumption.

Step 2 draw a lottery

Whether it is a large-scale activity or a small-scale activity, you can set up a lottery link. Some plastic surgery institutions can send some popular electronic products when they engage in regular large-scale activities. When engaging in regular small activities, you can take coupons, experience items and other items with relatively low cost that will make customers feel more affordable as prizes.

3. Friends help

We can learn from the form of "Pinduoduo Bargaining". If you want to experience a medical beauty project for free or at an ultra-low price, let your good friend help you. In fact, the essence is attractive, and helping your friends requires registration/attention.

Key points:

The medical beauty project set in such activities must be a phased "just-needed" project aimed at the target beauty seekers, and usually the price of the project is not low. Only in this way can the activities be carried out. For example, you can do hair removal projects this season.

In addition, this activity can be expanded. For example, after N friends complete the assistance, they can get XX coupons or XX free experiences. The essence is to expand customers by high-value projects.

4. Jizan

This is more common. You can get some rewards by forwarding the activity materials of our organization and completing the specified number of likes.

Step 5 split

We can go to a treasure to buy tools such as "mission treasure" to help us complete fission. If there is a need to be a community, you can also play group fission. Or go to a treasure to search and buy social fission tools, such as "joining the group treasure", set tasks, and only ask the beauty to forward posters and join the group.

focus

Regarding the application of Task Bao and Qunbao, the seller's customer service will give you a detailed explanation, so what we need to do well is that the whole process of poster copy and user group input needs text setting. There is also the follow-up management of the community.

Therefore, this marketing method is very mature, and it does not need our organization to independently develop or over-study, but it must be used, and such tools will emerge one after another. We can search on a treasure, chat with customer service and see which one we like, then we can buy it and play with it.