When can I make a profit by opening a children's clothing store? I feel that I am involved in everything! How long will it take to start making money?

The biggest difference between children's clothing stores and other clothing stores is that they have a large investment, low profit, a large backlog and difficulty in clearing goods. ...

A 10 square meter mid-range children's clothing store has invested at least 654.38+million yuan, but 654.38+million yuan is enough to support a high-end women's clothing store of the same size for half a year.

The biggest reason why many children's wear stores are unsustainable is that the initial expectation is far from the actual operation.

Opened 65438+100000. Because the business is still in its infancy, it still needs 30,000-50,000 yuan to constantly adjust the supply. However, there is a large backlog of goods with broken codes in hand, and it is difficult to sell them when crying and shouting. New products need to use a lot of money ... the feeling of crying without tears is really heartbreaking! This is the embarrassment that many children's wear stores finally change careers.

The difference between children's clothes and other clothes is that they need to be picked up by hand, and even replenishment is no exception. If the store is located in a place with a large flow of people, there may not be too many goods. If the flow of people is slightly insufficient, the situation will be very tragic, and the backlog will be a whole hand of 5-6 clothes! Sometimes the best-selling first-hand clothes may be three sizes, but we can't just make up three sizes, so the best-selling sizes can't be repeated, and there is a lot of backlog of bad ones. So in this business, it is not retailers who really make money, but manufacturers and wholesalers.

Let's go downtown and see how many women's clothing stores there are. How many children's wear stores are there? Why are there so few children's wear stores on the market? You might as well think about it. The competition for women's clothing is so fierce, but it is still difficult to stop the proliferation of women's clothing stores. There are so few children's clothing stores, and I haven't found a children's clothing store for ten years.

In view of the uncertainty of what you said, I can only take it for granted to talk about my own views. Please analyze your actual situation from the following points:

First of all: customers. Each store has its own unique customer base. What kind of customer base are you facing? What style of children's clothes do they like? Have you checked their pulse? Is there a targeted purchase?

Second: Do you bow to everything? Do you look after the store by yourself or hire someone to look after it every day? If you ask someone to look after the booth, I suggest you sit at the booth for five hours every day. Of course, not just sitting in the store, but sitting in the store to observe the guests. What do the guests need? Not satisfied with what? Why do you like it? Why leave without selling anything?

Third: the layout of the store. Is the layout of the store like this since its opening? Or do you adjust it every once in a while? How long does it take to change the clothes on the model? Are the clothes that sell well displayed to the maximum extent according to the time period?

Fourth: the source of goods. Do you decide what goods to bring according to your own preferences or according to the needs of your guests? Do you know what kind of goods are suitable for opening your own shop? (Look clearly, it is "appropriate") The source of goods will always be linked to the source of tourists. If you don't know your own customers, you can't get the goods targeted. Each store has its own characteristics. Do you have any characteristics, or nothing? Do you have many goods in the market? Do guests have to come to you to buy their favorite children's clothes? If not, please adjust the freight route as soon as possible! We must set up our own characteristics! You'd better ask the wholesaler to help you control the goods!

Fifth: Do you have the charm to attract guests as a boss? The so-called personality charm is a key to gathering popularity. Your speech, your elegance, your dress, your hospitality, your generosity, your professionalism … can all outline an image in the eyes of the guests. It often happens to us that guests don't want to come in when you are not in the store. This is about your charm.

Sixth: When and at what price should your sales promotion method and broken code products be sold? Have you established a database of regular customers, such as an integral system? Did you inform the guests of your choice when you first arrived? Did you send text messages to the guests during the large-scale clearance? Children's birthdays, June 1 day, Spring Festival ... Have you sent messages to your regular customers to congratulate them?

Thinking of the above for the time being, please ask the landlord to see what is lacking and remedy it immediately.

Finally, I want to warn all my friends who are about to invest in children's wear. If there is a better choice, please don't choose children's clothes easily! It is impossible for children's wear industry to obtain short-term high profits! Unless, you really love children and children's clothes. This is my understanding after many years of operation!