What is the purpose of WeChat?

Definition of WeChat

WeChat? is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for smart terminals. It was created by Zhang Xiaolong Led by the Tencent Guangzhou R&D Center product team to create?. WeChat supports cross-communication operators and cross-operating system platforms to quickly send free (a small amount of network traffic is required) voice text messages, videos, pictures and text through the network. At the same time, you can also use the data and location-based sharing of streaming media content through *** Social plug-ins such as "Shake", "Drift Bottle", "Moments", "Public Platform", "Voice Notepad" and other service plug-ins.

2. The main functions of WeChat

WeChat provides public platform, circle of friends, message push and other functions. Users can use "Shake", "Search number", "Nearby "People", scan the QR code to add friends and follow the public platform. At the same time, WeChat will share content with friends and share the exciting content seen by users to WeChat Moments.

3. The profit model/purpose of WeChat

The first is to use the huge user base to do traffic advertising in Moments, which is exactly what we have seen in the Moments. advertise.

The second is the CPA advertising of WeChat public accounts, which is realized through the huge user base. Share revenue with other websites. WeChat can use its huge user base to transfer a large number of user groups to other websites, and then establish third-party services with other websites.

On December 28, 2017, the updated 6.6.1 version of WeChat suddenly opened mini-games. The WeChat startup page also highlighted the mini-game "Jump". Later, the function of customizing boxes was opened. The price of a box advertisement per day is 1 million yuan, which shows how profitable it is.

In the Internet era, users dominate the world. With WeChat, Tencent has reached more than 90% coverage of netizens in my country, and WeChat’s monthly active users have reached 889 million!

No company in China has the same number of Internet users as Tencent! WeChat has even become an indispensable part of life. Core data shows that the majority of WeChat users are male, and more than 40% are corporate employees. More than 90% of WeChat users use WeChat every day, and half of the users use WeChat for more than 1 hour a day!