Home Inn Features from Online to Offline

In terms of O2O, Home Inns uses mobile terminals such as WeChat and APP to promote mobile phone booking activities and use more traffic to let new customers stay. At the same time, the mobile phone electronic membership card will be bound to convert more old customers to join and improve the repeat occupancy rate. Four different brands cover different consumer groups, but even PC booking, 400 phone booking or mobile phone booking can never be separated from the basic service of traditional mobile phone short message, and short message is still the basic means for customers to innovate and maintain.

Zhao Fang, co-CEO of Yimei Softcom, said that despite the wave of mobile Internet, the hotel O2O industry is seizing the mobile entrance of users. However, after years of application development, SMS has become an important source for users to obtain business information such as reservation cancellation, registration, points and promotion. It forms a good complement with mobile APP and WeChat, and helps businesses to provide services to users.

Home Inn Group and Yimei Softcom reached a cooperation, 20 13. Yimei Softcom is connected with the customer service center system of Home Inn Group through SMS interface, serving more than 2,500 hotels in 300 cities across the country under the four major hotel brands of Home Inn Group.

The most important thing for Home Inns in SMS application is customer reservation information prompt. Because most of the hotels booked by users are in foreign lands, they are relatively unfamiliar with the surrounding geographical location and environment. SMS messages can help users better find the hotels booked through address prompts and telephone calls. At the same time, hotel reservation is time-limited, and it is inevitable that customers will not be able to arrive at the hotel on time because of delayed flights and other reasons. Therefore, regular SMS reminders can remind customers to get in touch with the hotel and avoid the embarrassment of hotel cancellation.

In addition, the SMS SDK in Yimei Softcom is also connected with the membership bonus system of Home Inn Group, and the bonus balance, bonus redemption and bonus accumulation in the customer bonus card will be automatically sent to the user's mobile phone by SMS through the system, so as to better maintain the old customers, form a good brand effect and promote the increase of repeat occupancy rate.