What are the marketing methods of travel websites?

Plan people or events with news value, social influence and celebrity effect to attract the interest and attention of media, social groups and consumers. Chinese enterprises' understanding of Internet phenomenon and experience in network planning have improved the visibility of enterprises and products and established brand image.

2. Video marketing

Video marketing combines the principle of "three haves" and "the fastest is king". This is why more and more websites choose online video as a marketing tool.

It has all the characteristics of TV short films, such as strong appeal, diverse forms and contents, and wanton creativity. , and has the advantages of interactive Internet marketing, active communication, fast communication speed and low cost. It can be said that online video marketing is a combination of TV advertising and Internet marketing.

3. Brand marketing

The survival of the website should closely revolve around the brand promotion strategy of the website. No matter what marketing method, it is the implantation and dissemination of its own brand. The network era provides space for the development of brands and forms of communication. Especially in the era of WEB2.0, the network has become the position of brand word-of-mouth communication.

Brand promotion, shaping corporate brand image, brand marketing. The establishment of a brand should not only be famous. In the information age, using search engines is a necessary process for 400 million netizens to surf the Internet every day. To make the brand a household name, we must first make our products and services stand out in the display of search engines.

4. Website optimization

Optimize website keywords to get the top position of search engines. You can wait for customers to come to you and click 10 thousand times for free. This is what we call search engine marketing. "Search engines win the world". In the process of enterprise network marketing, 90% of website traffic and 70% of orders come from search engines. If you put the keywords of the website on the major search engines, more passengers will naturally enter the website.

5. Integrated marketing

With the improvement of the efficiency of small and medium-sized enterprises, as well as people's understanding and application of website marketing, the effect of single marketing model will become smaller and smaller, and the integrated marketing planning of websites will become more and more important for small and medium-sized enterprises. Based on the Internet platform, it integrates Internet resources, displays enterprise information in all directions, establishes brands and publicizes products.

Extended data

Internet has the characteristics that information exchange transcends time and space. With the help of computer network, tourism enterprises can use more time and space for marketing, and can provide global marketing services 24 hours a day, 7 days a week.

Tourism enterprises can publish product or service information on the Internet in time, and consumers can consult or buy at any place according to tourism product catalogues, linked databases and other information, thus completing interactive trading activities. In addition, online marketing enables suppliers to communicate directly with each other, thus making marketing activities more effective.

The online promotion is one-to-one, rational, consumer-led, non-mandatory and gradual, and it is a low-cost and humanized promotion, which avoids the interference of salesman's strong promotion. Through information provision and interactive conversation, tourism enterprises can establish long-term good relations with consumers.

Baidu Encyclopedia-Tourism Network Marketing

Baidu encyclopedia-website marketing planning