Investigate the use of homophones in advertising language, short messages and online language in life, and write a few examples.

1. Looking for clothes outside, looking for clothes inside-advertisement of 92 Nanjing Clothing Trade Fair

This example uses the idiom "I am eager to see through" twice, in which the original meaning is used in front, indicating that I am eager to see through my eyes; And the word "wear" is put in quotation marks, which means to put clothes on your body. The effect of advertising by changing the meaning of a morpheme in an idiom like this is good. Similarly, the following examples also make good use of the way to transform the semantics of idioms:

2. Starting from scratch-an advertisement for a lime factory

The original meaning of "starting from scratch" is "empty-handed". It is very clever to use "white" to advertise for lime plants here.

3. All-encompassing-an advertisement for a dumpling restaurant

"All-inclusive" originally means nothing, that is, it contains all the meanings of things, in which "package" means "included in it". This advertisement is used to refer to Bao Jiaozi's "Bao", which makes the semantic connection of this polysemous word reasonable.

4. Ask for it-an advertisement for a Chinese medicine shop

The original intention of this idiom is to get yourself into trouble. As a unique Chinese medicine in world pharmacy, there has always been a saying that "a good medicine tastes bitter and is good for the disease". So if you are sick, you should use Chinese medicine well. Good Chinese medicine is bitter, and patients are of course willing to "ask for it."

5. Live up to its reputation-a pawn shop advertisement

The pronunciation of "deserved" is dānɡ, which means to bear, and the whole idiom means to bear some honor or title; The "pawn" here is changed to dànɡ, which means borrowing money from a pawnshop with something as collateral, which is a pawn of a pawnshop. Although the pronunciation is different, the word forms are exactly the same, so the method of making advertisements by using the pronunciation difference of some words in idioms is also worthy of recognition.

Clothes and clothing (I) Don't give up-clothing advertising

Every mouth is a cup (monument)-alcohol advertisement.

One step to the stomach (position)-advertisement of stomach medicine

Enjoy cycling (it)- horse racing/motorcycle advertising

Baiyi Baishun-electric iron advertisement

Cook it (slightly) better-fast food restaurant advertisement

Take a bath at will (desire)-water heater advertisement

Leisure (wife and mother)-washing machine advertisement

Cough (urgent)-cough medicine advertisement

Big Stone Small, Small Stone Small —— Advertisement for Treating Stones Disease

A hundred words are worth a key (see)-printer advertisement

The advertising slogan of a cosmetics company in Hong Kong is: "freckle as soon as possible, don't leave acne."

A washing machine advertisement changed an idiom: "a idle wife and a good mother."

Audio company: "one call and four responses" and "a diversion".

Jiaozi Store: "All-inclusive".

Lime factory: "from scratch"

Pawnshop: "Well deserved".

Hat company: "clothes and hats bring people."

Sightseeing barber shop: "penniless"

1, Wrigley gum, love to use Wrigley (Wrigley gum advertising language)

2. Endless riding (a motorcycle slogan)

3, a bright and amazing (a kind of eye disease therapeutic device advertising language)

4. The name of the clothes is amazing (a clothing advertisement)

5, no stomach (a slogan of stomach medicine)

6. Be proud of drinking (a drinking slogan)

7. Taste local wine (wine advertising language)

8. Whole food beauty (hotel slogan)

9. Cough can't be delayed (a cough medicine advertisement)

10, Idle wife and good mother (advertising language of a washing machine)

1 1, silent mosquito (an advertisement for mosquito killer)

12, no inflammation in the mouth (advertised by a toothpaste)

13, 100 clothes and 100 clothes (a brand-name clothing advertising language)

14, attracting people into the store (banner of high-end hotel)

15, Wise men have different opinions (ancient bridge air conditioning advertising language)

16, surprise curtain (advertising language of Asian computer 3D animation system)

17, I didn't know Fule until I drank it.

18, Dashihua Small Petrochemical (Danshu Capsule Advertising Language)

19, six gods are taken, and the whole family has no worries (advertising slogan of toilet water with special effects of six gods)

20, stomach disease treatment with Sifang (Sifang stomach tablets advertising language)

2 1, China Telecom Trinidad Sound Edge (long-distance telephone advertising language)

22. Jiali-Wash away the dust along your way (a washing powder advertisement)

23. Hemorrhoids are not old (a slogan of hemorrhoid medicine)