How to build your own "personal brand"

The company has the brand of the company;

The product has the brand of the product;

Individuals have their own brands;

This is especially true for professionals!

If you want to stand out from many competitors, you must build your own unique personal brand. Only by shaping a good personal brand image can more people know you, find you and think of you when they don't need to hire people!

So, how should newcomers in the workplace shape their personal brands?

This is a question worth pondering for every student.

First, know yourself.

First of all, you need to clearly understand the personal brand image you want:

What qualities do you need to be an image label?

What is the impression and feeling you usually give others?

What are your most obvious strengths and weaknesses?

What image do you want to show?

What is the gap between the current conditions and the expected target image?

Second, know yourself.

So how do you know yourself? Two methods can help you to know more about your personality, way of doing things, advantages and disadvantages.

Career evaluation or personality test

Dierske and MBTI are good ways to test your strengths and weaknesses.

Others' opinions

It can be your predecessors, elders, or people you have worked with. They can help you judge whether your current conditions and expectations are different from their judgment of you.

Third, pack yourself.

Start with the title:

Your school or company, your department.

Your position: If you don't have a company position, you can also fill in the position of the student organization you join.

Major: Your major.

skill

Use digital quantification reasonably and incorporate your personal characteristics.

Fourth, show yourself.

appear

Entering the workplace, if you still dress too casually, you will only leave a "sloppy" or unprofessional impression in the eyes of colleagues and leaders. You need to make sure that you present your most professional side to colleagues, leaders and customers.

Attach importance to the concept of time

When meeting customers and colleagues, be sure to be present in advance;

Be sure to reply to the materials promised to customers and colleagues and the emails to be replied on time;

When holding a customer or department meeting, we must try our best to control the meeting time;

Try not to delay customers and employees to discuss work issues after work, unless both sides are willing!

Standardized mail

Try to use the company email to communicate with customers and colleagues;

Custom mail template, consistent with the company's professional general template;

The subject of the email must be written, and it is best to be short and clear;

The content of the email should be as clear as possible, and the text should be short, and the materials that can be displayed in the email body do not need attachments;

The content of the attachment must be used, and it is best to briefly describe it in the body of the email or show it in screenshots for the convenience of the recipient;

It is best to send confidential or business secrets by encrypted mail or without ordinary mail system;

For urgent mail, it is best to notify the recipient by phone or text message after sending.

skill

Work actively and diligently: taking the initiative to help colleagues do some sorting things will leave a good impression on colleagues and leaders;

Ask questions with an open mind, but don't know how to ask more: each team has its own atmosphere and culture, so when entering a new environment, you need to ask colleagues around you with an open mind. However, don't ask too many questions so as not to disturb your colleagues' work.

5. Where to show it?

LinkedIn, WeChat and Weibo are all platforms where you can show yourself. You can also post some of your own self-media works through major WeChat official accounts, which are all part of your personal brand.

Alumni website

Students studying at the University of South Australia must make good use of the rich resources provided by the school. Alumni network is a very useful channel to expand contacts. The people you meet are also elites from all walks of life.

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Adelaide alumni network

Community/Alumni Network/

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Flinders University Alumni Network

work

The alumni community of the University of South Australia is spread all over the country and even all over the world. No matter where you are, you can keep in touch with the alumni circle through one or more networks. Remember to fill in your own information and participate in various activities of alumni. These are all good opportunities for you to expand your contacts and create a good image!

Successfully building a personal brand image will have a multiplier effect on your future career development and even personal development. Think about your image now. Is there room for improvement? It's time to plan well and build your ideal personal brand!

* The pictures in this article are from the Internet, and the copyright belongs to the original author.