What is mobile marketing and what are its typical applications?

1. Mobile marketing refers to the direct and accurate delivery of personalized instant messages to the target audience with mobile phones as the main communication platform, and the purpose of market communication is achieved through information interaction with consumers. Mobile marketing is also called mobile interactive marketing or wireless marketing. With the support of powerful database, mobile marketing uses mobile phones to deliver personalized instant messages to consumers accurately and effectively through wireless advertisements, thus achieving the purpose of "one-on-one" interactive marketing. 2. Mobile marketing can be divided into several stages?

Mobile marketing can be divided into three stages: the first stage is the collection of mobile marketing activity database, which collects target consumer information by attracting users to participate in activities, such as advertisements, posters, leaflets, promotions, SMS lottery and other activities to attract consumers' attention; The second stage is data mining through "one-on-one" user surveys, such as using discount coupons or other offers to attract users; The third stage is to establish a mobile community (member) club to increase user loyalty and increase user purchase rate. 3. Mobile marketing = SMS group sending? Mobile marketing is based on quantitative market research, in-depth study of target consumers, comprehensive formulation of marketing strategies, application and integration of various marketing means to achieve the marketing objectives of enterprise products in the market. Wireless marketing is an overall solution, including SMS websites, color ring tones, multimedia messages, audio messages, streaming media and other forms. Mass SMS is just one of many mobile marketing methods, and it is a part of the overall solution of mobile marketing. Therefore, mobile marketing and SMS group sending are different. 4. What is the communication strategy of mobile marketing? On the basis of database marketing, the target consumer group is determined according to the marketing demand, and then the personalized information is distributed to the identifiable customers, and the purpose of communication is maximized through "one-on-one" communication. 5. What marketing principles does the mobile marketing solution follow?

The idea of mobile marketing solution follows the following marketing principles: it is a long-term customer management plan based on the individual needs of consumers, effectively adding value and creating differentiation for brands (and products). 6. What are the aspects of mobile marketing solutions? The solution of mobile marketing is reflected in the effective arrival rate, sustainable customer tracking and maintenance, as well as the optimization of sustainable consumer brand contact and understanding and the increment of personalized brand value. 7. Why is mobile marketing also database marketing?

The biggest feature of mobile marketing is to establish "one-on-one" interactive marketing through mobile phones. In fact, mobile marketing is mainly achieved through the use of consumer databases, so mobile marketing is also called database marketing. 8. How to collect the database of mobile marketing? Establish a database by collecting customer sales records that respond positively to promotional means such as coupons issued by enterprises. To create a data model, we must use the collected original data and convert it into the format supported by the data model for initialization and preprocessing, and divide the target groups into different groups. The specific method is to investigate different users and understand the frequency of their participation; Design test questions to understand the personal information and characteristics of users; Users can be distinguished according to their lottery times and time intervals, so that promotional information can be released more specifically. 9. What is data mining for mobile marketing? "Data mining" is a new business information processing technology. Its main feature is to extract, transform, analyze and model a large number of business data from commercial databases, and extract key data to assist business decision-making. 10. How to mine the database of mobile marketing? On the premise of demand, on the basis of consumer behavior and psychology, select variables according to demand. By collecting, processing and processing a large amount of information related to consumption behavior, we can determine the interests, consumption habits and consumption needs of consumer groups or individuals, and then infer the next consumption behavior of the corresponding consumer groups, and then carry out targeted marketing of specific content for the identified consumer groups on this basis. The database runs 24 hours a day to ensure that the data is constantly updated in real time, which is based on the advantages of data mining in the customer data database.