Factors of successful promotion

Want to know how to promote sales successfully? The following are the factors that I shared for the success of the promotion. Let's have a look with me.

factors of successful promotion

promotion is an important link to quickly gather popularity, attract passengers, increase sales, expand market share and improve brand awareness, for example, opening promotion and holiday promotion. The importance of promotion is self-evident. If you are engaged in home textile business, you must be able to promote sales. With many years of brand marketing experience and practical cases of terminal operation in more than 1, specialty stores and counters all over the country, Duo Ai Home Textiles shares five key factors for successful promotion with all home textile franchisees and operators.

(1) Make a promotion plan suitable for the local market based on the previous market analysis. Such as goal setting: the purpose of the activity must be clear, for example: the purpose of promotion is to establish the corporate image or stimulate consumption; Or optimize the commodity structure and introduce new products to customers; For each goal, we must take into account when carrying out promotional activities and design targeted promotional programs. Whether the activity method is to adopt buy one get one free, discount promotion, or direct purchase and gift, etc., these should be investigated in advance and the final plan should be decided.

(2) Analysis of the products for promotion, estimation of the scale and calculation of the promotion expenses. The development of promotional activities, the number of goods, the size of the cost is directly proportional to the promotion scale. Therefore, when making the promotion of chain enterprises, it is necessary to make the promotion area, adopt the method and calculate the promotion expenses according to the actual situation of the enterprises. At the same time, prepare enough goods inventory. For example, if you buy one and get one free, it must be a high-priced product and a relatively low-priced product, then the number of two products with distribution relationship must be equal. It can't be said that there are not enough genuine products but a lot of products are delivered. Adequate stocking of popular products is also crucial.

(3) The pre-promotion publicity work must be in place, and the publicity time is also very important. I like home textiles more. As a promotion activity, no matter the scale or the length of time, all preparations must be made in advance. Generally, the promotion means are nothing more than local TV stations, radio stations, short messages, folding pages, banners, arches, posters at the door of shops, etc. These advertisements should be launched at least three days before the event, especially in the early stage of TV stations and the layout of the door of shops. The distribution of short messages and folding pages can generally be sent the day before the event and can always run through the whole promotion cycle.

(4) Preparation of sales promotion personnel. Favorite home textile stores advocate that when promoting sales, 8-square-meter home textile stores should prepare at least 1 or more people including shopping guide, cashier, ticket inspection and delivery to participate in the store's promotion activities, especially in the selection of shopping guide, we should pay attention to its professional ability, so as to ensure smooth sales and maximize the effect of home textile promotion activities.

(5) control and adjustment in the promotion period. On-site control is mainly reflected in personnel layout and atmosphere creation. The on-site atmosphere can improve the morale of shop assistants through music playing, on-site lottery and unified slogans, thus infecting consumers and driving consumption. Generally, the promotion period will be at least 5 days, so after the end of the promotion period every day, everyone should be organized to summarize the promotion activities of that day, analyze the implementation of the promotion activities, and sum up the gains and losses, so as to properly adjust and improve the on-site implementation of the promotion activities.

Successful cases of promotion

1. The promotion of Baima brand whisky

requires participants to answer several questions about the product, and its source is printed on the label on the back of the bottle, which is a planned learning competition. This kind of competition promotion is directly combined with the product, which is bound to motivate consumers to go to the store, buy goods and study labels. Of course, the purpose of promotion is successfully achieved. During this activity, letters flew in like snowflakes, totaling more than 26 thousand, and the sales volume soared, which was a very successful and sensational promotion example.

2. what is used in the sherda beverage? Guess the prize? Activity

Guess how many cans of Chevrolet can fit in a Toyota Corona car? This activity mode gives the retailer a chance to create outstanding display effects in stores around the world through cooperation with Toyota dealers. In addition, mountain leaf motorcycles and Monterey bicycles were added as gifts, which further expanded the main consumption market of cool drinks in this activity. The attraction of teenagers, of course, the biggest inducement, is still Toyota Colana, and both adults and young people are fascinated by her. Especially in addition to guessing prizes, Sherstar attached a discount coupon to the package of six cans, which obviously further strengthened the temptation of promotion.

3. The competitive promotion of salad premium cigarettes is more skillful and creative.

The activity mode requires participants to wait until I finish my salad premium according to the advertising theme of this product? Draw cartoons for the competition. Undoubtedly, painting skills are an essential element, so this activity is naturally a talent competition, not a lucky draw.

4. Successful cases of Internet promotion

Assume that the background of employment is children's clothing retail, and other industries make fine adjustments on this basis

1. The purpose of National Day promotion

1. Promote word-of-mouth communication with the help of the potential energy of National Day, so that consumers can feel the extreme of store service through participating in activities;

2. With the help of National Day activities, more new customers will be deposited, while old customers will be revitalized.

Second, the theme of National Day promotion

1. Avoid adopting? Big reward for National Day, buy over X yuan and send a gift X? Or? National Day big reward, X discount for all new products? And other topics;

2. Don't use it either? Golden autumn shopping season? A theme that is flashy and lacks timeliness;

3. Don't use it at the same time? Young people are strong, so China is strong? Waiting for a theme that looks tall but lacks fun;

4. Don't write a lot after the topic again? Activity details? Final interpretation right? Wait? , to leave blank, give people imagination;

5. Finally, don't turn the topic into a composition. Look around and it's all words. This is the era of reading pictures, and the theme should be interpreted by pictures;

6. should the theme match the internet age? Speak human words? Cultural characteristics, with not vulgar entertainment spirit;

7. Examples of national day promotion POP are as follows (directed by Mr. Luo from gztv Zhao Pu, a member of the media incubator, and designed by Zhou Tao):

3. National day promotion contents

1. Don't discount mindlessly. Discounting can't generate positive energy for the long-term performance of the store, but consumers won't appreciate it at the expense of the profits of the day;

2. The premise of the discount is not shopping, but participation. And the participation threshold is low, the participation is strong and fun;

3. Practical contents of the National Day promotion in 215:

(1) Set up a large signature wall at the entrance of the store. What is the title of the signature wall? By basking in the baby's embarrassing affairs and sharing the parenting experience, you will have the opportunity to participate in the lucky draw and get gifts?

(2) The consumer writes the story of baby's growth or shares the parenting experience on the signature wall, and when the clerk takes a photo of the signature wall for the consumer, he can get a set of watercolor pens for free.

(3) The consumer can also get a set of watercolor pens for free when he shows the WeChat with the story of baby's growth or shares the parenting experience.

(3) A large cloth dice is provided and the consumer throws the dice. Award according to the size of the points (don't use the lottery box, which is not transparent and entertaining)

(4) 1-6 points correspond to different awards, and the prizes are from low to high, and at the same time, 1 point can be used for low-cost 1 yuan, 2 points for 2 yuan, and so on;

(5) The baby tried on 3 sets on the spot, and the parents took photos of it and sent it to a circle of friends, which won 3 praises and 1 small gift.

4. Publicity strategy

1. Call the existing old customers three days before the event. What are the words? Hello, brother and sister, the National Day is coming, and we bought a set of exquisite watercolor pens for your baby. I hope you can pick them up at the store during the National Day, and please let us know your micro-signal. Can we add your micro-signal and give them a red envelope?

2. We must add the micro-signals of old customers (spread by the detonation of old customers) and pull all old customers into the WeChat group at the same time? Mom and Dad, parenting education Exchange Group? , grab red envelopes in the group.

3. Inform the group members that they can also receive red envelopes (which must be in a standard format) for the anecdote of drying babies in the circle of friends.

4. standard format:? Once, my daughter suddenly hugged my face and kissed me, and then solemnly said, Mom, I love you, and I want to be your mother in the future. I was speechless in an instant? XXX children's clothing store basks in your precious anecdotes, address: XXXXXX, please come to the store to receive free gifts?

5. The so-called standard format is to bring a small advertising tail, which is generally used to distinguish it.

6. WeChat publicity should start preheating fermentation 1 days before the event.

V. On-site service

1. The on-site layout should be warm, and fruits and drinks should be prepared

2. Consumers generally think that after receiving free gifts at the store, they will definitely be required to spend. In order to exceed customers' expectations and form a reputation, shopping guides should not promote products. Work should be carried out according to the following positioning

3. Positioning of shopping guide:

(1) Tell customers what games are available (don't say activities, say games)

(2) Help customers get gifts better (it is very important that shopping guide can interact with customers easily, and it will not increase customers' buying pressure, which is a key step in interactive participation)

(3) Interact with customers

(4) Have a pleasant chat with customers

(5) Other services, such as serving tea and pouring water, welcoming guests

(6) We must collect the information of customers entering the store (content:? Dad's name, phone number, micro signal or mom's name, phone number, micro signal? 、? Baby's name, age, gender? )

VI. Sales strategy

1. Encourage trying on and selling products? It is a basic sales strategy

2. In the basic sales strategy, we need to design some crowdfunding models (whether it is successful or not, the goal is to lock in consumers)

3. For example, consumers can pre-store 1 yuan shopping money at one time, and introduce other pre-stored members in addition to enjoying the goods with 1 yuan tag price, and they can get 2% of the pre-stored fee for a period of one year.