2022 Science and Technology Entrepreneurship Project Plan

2022 Science and Technology Entrepreneurship Project Plan (5 general remarks)

In the ever-changing modern society, there are more and more occasions to use business plans, which are the "stepping stone" for entrepreneurs to knock on the door of investors. How to draft a business plan? The following is my 2022 science and technology entrepreneurship project plan (generally 5 articles). Welcome to reading. I hope you will like it.

2022 Science and Technology Entrepreneurship Project Plan 1 I. Company Introduction:

1, company tenet: people-oriented, rational, innovative, environmentally friendly and healthy.

2. Business items: at the initial stage of business: due to insufficient working capital, I mainly engaged in waste recycling and classified the recycling to sell some second-hand products; The remaining recycled products are sold to larger recycling companies to earn the difference. Development stage: in addition to the pre-development projects, high-tech personnel and high-tech equipment are introduced, and some recycled products are processed and manufactured into new parts. Later stage: integrate recycling, reprocessing, manufacturing and synthesis to build the company's own brand.

3. Business objects: mobile phones, used batteries, televisions, air conditioners and other household appliances.

4. Company operation mode:

(1) Recycling of batteries, mobile phones and various electrical appliances

(2) Repair of waste products. The company set up a maintenance department to repair the products that can still be used.

(3) Trade in the old for the new. Consumers can exchange used waste products for new ones. Either change one more or add less money.

(4) New product sales: we can sell products of other companies as agents in the early stage, and we can sell products produced by our company in the later stage.

Two. Personnel and organizational structure of the company:

The company mainly includes planning department, marketing department and production department. Due to the shortage of personnel in the early stage of starting a business, the financial department and the planning department are temporarily merged into one, so that the planning department can better come up with countermeasures and make plans in time according to its own financial income. The responsibilities of each department are as follows:

The main responsibilities of the planning department are: to investigate and analyze technology market information, formulate enterprise technology development strategies, formulate rules and regulations, formulate business plans, manage implementation targets, complete performance appraisal and conduct annual appraisal.

The main responsibilities of the marketing department are: the formulation of development strategy, the management of corporate public relations business, external publicity, corporate culture construction, legal affairs, and the management of consulting experts and consultants.

The main responsibilities of the production department are: researching and managing new products of enterprises, digesting and introducing new technologies, managing new process standards of enterprises, providing good technical support, making production plans, making statistical reports, managing production equipment of enterprises and managing production safety.

Third, the company's development prospects:

There are more than 1 100 million old household appliances in China every year, and the recycling market has great prospects. According to the statistics of China Household Electrical Appliances Association, the theoretical annual sales volume of electronic products in China is: refrigerator/kloc-0.50 million units, air conditioner/kloc-0.00 million units, washing machine/kloc-0.80 million units and TV set 35 million units. In addition, less than 1% of the1.40 billion batteries produced in China every year are recycled. On March 4, 2009, China officially promulgated the Regulations on the Management of the Recycling of Waste Electrical and Electronic Products (hereinafter referred to as the Regulations), which encouraged the production enterprises such as household appliances and large retail enterprises to carry out the business of "collecting the old and selling the new" and "exchanging the old for the new" to promote the sales of new products and save resources. Insiders pointed out that the "Regulations" have ushered in the opportunity of industrialization development for the currently weak e-waste treatment industry.

According to experts, e-waste contains a lot of toxic substances. For example, 1 set 15 inch computer monitors contain harmful substances such as cadmium, mercury, hexavalent chromium, PVC plastics and brominated flame retardants, computer batteries and switches contain chromium compounds and mercury, and computer components also contain harmful substances such as arsenic and mercury. Electronic products such as televisions, refrigerators and mobile phones also contain heavy metals such as lead, chromium and mercury.

At present, a large amount of electronic waste in China is mainly handled through two informal channels, namely flea market and dismantling workshop. The second-hand market will sell the old electrical appliances it receives cheaply, either refitting and renovating them or disassembling and separating valuable materials. Throw away the rest as ordinary garbage. The dismantling workshop uses local methods to separate precious metals from electronic waste, and other substances are discarded at will.

Jin Min, an associate professor at the School of Environment, Renmin University of China, said: "Some purchased waste electronic and electrical products have directly entered the second-hand market without any effective treatment; A large number of other electronic wastes are disposed of by informal enterprises or thrown away as ordinary garbage. Informal enterprises usually obtain metals such as copper by incineration and strong acid corrosion, and discard the rest useless substances at will. This not only wastes resources, but also directly causes secondary pollution to the environment. "

Iv. Selection and forecast of target market

In the tide of the rapid development of market economy in China, the development and expansion of household appliances industry and the popularity of mobile phones are also rising, showing a large-scale development, but internal problems also appear frequently: blind expansion leads to overcapacity, household appliances and mobile phones are being eliminated and updated day by day, and abandoned old household appliances, mobile phones and batteries are accumulating more and more. At present, the operation of China's second-hand household appliances industry is in a good development trend, and the enterprises in this industry are gradually moving towards industrialization and large-scale development. Specialization and high efficiency are the development directions of China's second-hand household appliances industry. With the continuous expansion of the operation demand market and export growth of the second-hand household appliances industry in China, the second-hand household appliances industry in China will usher in new development opportunities. Chapter 13 of "20 1 15 * * China Second-hand Household Appliances Market Analysis and Investment Prospect Forecast Report" first introduces the overall operation trend of China's second-hand household appliances industry and the operation environment of China's second-hand household appliances industry, then analyzes the operation status of China's second-hand household appliances industry, then introduces the competition pattern of China's second-hand household appliances market, and finally analyzes that the development trend of the second-hand household appliances industry is a considerable industry.

According to industry insiders, the service life of air conditioners is 8 to 10 years; The service life of ordinary TV sets is 10 to 10 to 12 years; The life of CRT projection TV is 7 to 10 years; The service life of the refrigerator is 8 to 10 years; The service life of the washing machine should be 6 to 8 years; The service life of the water heater is about 5 years; The service life of DVD and VCD players is about 5 years. China is the largest producer and consumer of household appliances in the world. Since 2003, China has entered the peak period of household appliances scrapping. It is estimated that about150 thousand large household appliances such as color TV sets, computers and air conditioners will be scrapped every year.

Fifth, the company's marketing strategy.

1, differentiated marketing According to the characteristics of rural demand objects, the implementation of differentiated marketing strategies can not only meet the needs of rural residents, but also enable enterprises to expand their "territory" in rural areas, thus promoting the development of enterprises. The differentiated marketing of rural household appliances market is mainly reflected in products, prices, channels and promotions, that is, the traditional 4P differentiated marketing.

(1) product strategy

1, product quality requirements: rural consumers pay more attention to the quality of household appliances than anything else, because for rural residents, the core of product quality requirements is low failure rate, and product quality must ensure that household appliances can work normally for a long time in harsh working environment.

2. Functional design of products: For the functional design of household appliances in the rural market, we should fully consider the actual needs of rural consumers, remove all unrealistic functions of lowering prices, add new functions, and create some functions that are suitable for rural consumers' psychology and loved by them.

(2) Price strategy

Because rural consumption is usually based on traditional frugality, in view of this situation, low-price strategy is adopted to seek to occupy the market in a short time. In addition, rural consumers pay more attention to benefits. Therefore, in addition to the low price strategy, we can also implement the discount pricing strategy. For example, farmers buy a large number of products at one time, and enterprises should give certain price concessions.

(3) Channel strategy

Rural residents live in scattered areas with wide distribution and inconvenient transportation. There are many rural distribution terminals, but the scale is small. So when laying a marketing network, we should consider the following points:

1, reducing intermediate channel links. Taking the county town as the main wholesale place and foothold, the channel of "enterprise-county wholesaler-rural retailer" will be formed.

2, combined with middlemen. The rural market is relatively scattered, so it is unrealistic and uneconomical for enterprises to rely entirely on self-built networks. In addition to establishing channels with middlemen, it is more important for enterprises to increase their business assistance, such as sending cars for delivery and after-sales service.

3. Joint outlets of rural supply and marketing cooperatives. Supply and marketing cooperatives have served the rural market for a long time and accumulated rich experience, forming a unique advantage of many outlets and wide distribution. Products are distributed to farmers through supply and marketing cooperatives, and enterprises only need to cooperate with sales and set up maintenance stations in some concentrated areas for after-sales service. This saves a lot of redistribution costs and wins the initiative.

(4) Promotion strategy

The main mentality of rural consumers to buy goods is "seeing is believing, but listening is not". Their main information channels are "shopping", "TV advertisements" and "introductions of relatives and friends". Most of them think that newspapers, radio advertisements and salespeople's recommendations are not credible. In view of this, enterprises can focus on grass-roots TV stations, county news and township news when placing TV advertisements, so as to build momentum and gain farmers' attention and trust.

2. Brand marketing

Before doing brand marketing in rural areas, we should do some emotional marketing, such as helping local education, improving transportation infrastructure, setting up various rural entertainment activities, helping to develop rural welfare undertakings, strengthening the emotional bond between enterprises and rural residents, and establishing the public image of enterprises. Then do some targeted product advertisements, such as home appliance lectures and live demonstrations. Let rural residents know about your products after they have a good impression on you (enterprise). Secondly, when enterprises carry out brand marketing in rural areas, they should also pay attention to brand image and quality brand, so that the products of enterprises can establish distinctive memories in the minds of consumers, thus generating brand preference and quality recognition for products. Thirdly, in brand marketing, we should also pay attention to the herd mentality of rural residents and the influence of opinion leaders, communicate with local prestigious people and spread the brand image of enterprises.

3, second-hand marketing

Take back old household appliances by "trade-in" or "recycling at a discount", and then transport them to the manufacturer in a unified way, and the professional workers of the manufacturer will carry out renovation, maintenance and appropriate improvement; After that, the second-hand household appliances are packaged and labeled by the manufacturer, indicating that they were renovated by the manufacturer (the renovation time should be indicated), and they are the same as other products in terms of quality, service and warranty. This saves resources, reduces costs and increases benefits; Rural residents can spend a little money to buy home appliances from regular manufacturers, with less risk of being cheated; For the whole society, it can not only alleviate the pollution problem of waste household appliances, but also effectively solve the hidden danger of household appliances hurting people, which can be described as killing two birds with one stone.

4. After-sales "mobile car" maintenance service

The company bought several big cars, and the car body was pasted with the company's home appliance advertisement, which was marked as the "moving car" for the after-sales service of a company's home appliances. According to the residential density of rural residents, special vehicles are allocated, and vehicles serve the area regularly.

Intransitive verb financial planning:

We plan to raise 90,600 yuan, and the main expenses at the time of opening are as follows:

The rent is 20,000 yuan, the registration fee is 1500 yuan, the decoration is 7,000 yuan, the salary payable to employees is 2,600 yuan per month, the machinery and equipment is 6,000 yuan per month, the packaging and transportation are carried to 500 yuan, the tables and chairs are 500 yuan, the water and electricity management fee is 2,000 yuan per month, the raw materials are 2,000 yuan per month, and the unforeseen expenses are 2,500 yuan.

2022 Science and Technology Entrepreneurship Project Plan 21. General situation of enterprises

1. Main business scope:

2. Enterprise type:

□ Manufacturing □ Service □ Wholesale □ Retail □ Agriculture

□ Emerging industries □ Traditional industries □ Others

Second, the personal situation of the author of the business plan

1. Previous relevant experience (including time):

2. Educational background and relevant courses (including time):

Third, the market evaluation

1. Description of target customer:

2. Market capacity or expected market share of the enterprise:

3. Changing trend of market capacity:

4. The main advantages of competitors:

5. The main disadvantages of competitors:

6. The main advantages of this enterprise compared with its competitors:

7. The main disadvantages of this enterprise relative to competitors:

Fourth, the marketing plan

1. product

2. Price

Step 3: Location

(1). Site selection details:

(2) The main reasons for choosing this address are:

(3). Sales method (select one and tick ∨):

Will sell or provide products or services to: □ end consumers □ retailers □ wholesalers.

(4) Reasons for choosing this sales method:

to promote sales

Verb (abbreviation of verb) enterprise organizational structure

1. The enterprise will be registered as

□ Individual industrial and commercial households □ Limited liability company

□ Sole proprietorship □ Others

□ Partnership enterprise

Name of proposed enterprise:

2. Employees (please attach the organization chart and employee job descriptions):

Working monthly salary

Owner or manager employee

Business license and permit that the enterprise should obtain:

Type: estimated cost:

3. Legal responsibilities of enterprises (insurance, employee compensation, tax payment):

Type: estimated cost:

4. Partnership (cooperation) and partnership (cooperation) agreement

Intransitive verb fixed assets

1. Tools and equipment

According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:

2. Transportation facilities

According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:

3. Office furniture and equipment

The office needs the following equipment:

4. Fixed assets and depreciation summary table

Seven, liquidity (month)

1. Raw materials and packaging

2. Other operating expenses (excluding depreciation expenses and loan interest)

Eight. Sales revenue forecast (12 months)

Nine, sales and cost planning

X. cash flow plan

Introduction to Team 3 of 2022 Science and Technology Entrepreneurship Project Plan

This team is an excellent team with diverse abilities, complementary advantages, diverse departments, interactive resources, harmonious cooperation and effective management. It is composed of 10 Peking University students from semiconductor optoelectronics, management, accounting, marketing and other majors. The team also invited experts in technology research and development, cost control, financial management and marketing to give direct guidance to the team.

Resume of the person in charge

Mao Mao, master of management in Peking University, holds a double bachelor's degree in philosophy and economics.

Former Assistant Director of Motorola Human Resources; Part-time assistant of Peking University International MBA Marketing Department; Rapporteur of the First International Forum on Child Development; Participate in national 985 and other major scientific research projects; One of the founders of Optoelectronic Information Association; The backbone of student activities.

Project introduction

2 1 century, the quality of human life has been continuously improved. While enjoying a comfortable material life, human beings began to pay more attention to energy conservation, environmental protection and health. A brand-new lighting technology came into being. Semiconductor lighting with LED as light source has the advantages of energy saving, environmental protection, health, long service life and good color rendering effect. It is an inevitable trend for semiconductor lighting to replace traditional light sources, and mankind will usher in the third lighting revolution. In order to seize the new industrial opportunities, China started the "National Semiconductor Lighting Project" in 2003. And will invest heavily in the implementation of semiconductor lighting projects during the Eleventh Five-Year Plan period. The era of LED has arrived.

Grasping the pulse of the times, Peking University 10 entrepreneurial students proposed to set up Xinguang Technology Co., Ltd. The company has a number of patents in the field of LED chips-"laser stripping" technology and "upper and lower electrodes" technology (application number: 200410009840.0; 2004 10009840.5), etc. The company aims to produce high-power LED and provide green, efficient and durable products, which are mainly used in automobile lamps and landscape lighting, decorative lighting market and high-power white lighting.

The following six aspects outline the investment highlights of Guangxin Technology Co., Ltd.:

The domestic and international semiconductor lighting market facing "energy saving, environmental protection and health" is in a rapid growth stage with great development potential.

Facing the domestic semiconductor lighting market, the entry of core optical technology can meet the needs of a large number of downstream manufacturers at the same time, filling the gap of the lack of high-power and high-quality LED die manufacturers in China.

LED is an ideal light source for lighting and decoration. Compared with the traditional light source, it has a series of advantages such as energy saving, long life, environmental protection, health, safety, reliability, fast response time and strong applicability.

Relying on the State Key Laboratory of Peking University, Guangxin Technology has exclusive patented technologies such as "laser stripping" and "upper and lower electrodes", which represents the future development trend and is in a leading position in the world.

Guangxin Technology has an entrepreneurial team with diverse capabilities and complementary advantages, consisting of a doctor of semiconductor optoelectronics who specializes in LED technology research and an MBA who is good at planning and marketing.

Driven by the "National Lighting Project", the 2008 Beijing Olympic Games and the 20 10 Shanghai World Expo will become major business opportunities for the development and growth of core optical technologies.

The development opportunity is just around the corner. Guangxin Technology Co., Ltd. will seize the opportunity, speed up development, enter R&D in 3-5 years, and produce domestic first-class high-power and high-grade LED dies, filling the gap in the production field of high-power LED dies in domestic enterprises and making contributions to the lighting cause of the Chinese nation.

2022 Science and Technology Entrepreneurship Project Plan 4 I. Project Description

Youdao Technology is committed to improving the paying user base for game operators and creating a high-quality and preferential virtual prop purchase platform.

Two. Overview of market objectives

By the end of 20 14 and 12, the total number of game users among netizens in China reached 377160,000, accounting for 58. 1% of the total number of netizens. Games have become an indispensable part of modern life.

According to the Game Industry Report of China in 20 14, the overall revenue of the game market in China in 201448 was 37.7%, a year-on-year increase of 37.7%. End-game revenue is 60.89 billion yuan, page tour is 20.27 billion yuan, mobile game is 27.49 billion yuan, social game is 5.78 billion yuan, and stand-alone game is 50 million yuan.

Youdao technology faces all game operators and players, and explores and meets the needs of players to the maximum extent. Youdao Technology is committed to becoming one of the largest virtual props discount websites in three to five years.

Third, the business model

Youdao Technology cooperates with operators by building a comprehensive platform such as virtual props crowdfunding website, group buying website and mobile app, and obtains revenues such as authorized sales of virtual props, sales price difference of props and advertisements.

Four. Introduction of project advantages and characteristics

1. Market opportunity: At present, crowdfunding websites mainly focus on technology products and stock raising, while group buying websites mainly focus on products and accommodation. Through relevant market research, it is found that there is no similar website project in the game field, but there are similar operator activities with low awareness, which can be said to be a market vacancy.

2. Advantages and characteristics of the project: According to industry analysis, the payment rate of free gamers is about 3%, and the value created in 20 14 years is nearly10 billion yuan. Through group buying and crowdfunding, the project reduces the one-time investment of players, thus increasing the group of paying players. The project has fast profit, stable profit point and large room for income growth. Compared with those websites that still have no profit hope after years of investment, Youdao Technology has a unique advantage.

Verb (abbreviation of verb) group

Managers have more than 8 years of management experience and experience in improving project management. Art director, 5 years of professional design experience, unlimited creativity. Marketing director, currently the planning director of a large game company in Shenzhen, has rich channels and market resources.

The financing plan and purpose of intransitive verbs

It is planned to raise 2 million yuan. Mainly used for research and development, marketing and operating liquidity. It takes100,000 (it takes 50,000 to buy the website source code) to establish a company, develop the project and operate in the early stage, and develop it online completely independently. If you use the source code for secondary development, you need 1 ten thousand yuan). The operating expenses for the first three months are estimated to be100000. After the website goes online, it needs a lot of promotion, and it is estimated that it will cost1million. The rest is used for marketing and working capital.

Unit: Youdao Technology Co., Ltd. Address: Southwest University of Science and Technology Science Park

2022 Science and Technology Entrepreneurship Project Plan 5 I. Project Background

A good life always needs something to embellish. Especially now, with the continuous improvement of people's living standards, the pursuit of quality of life and life. Clothing has become an indispensable ornament in people's lives! The change of clothes varies from person to person. Besides personal beauty, the taste of clothes also reflects a person's inner world. Wearing the right clothes on the right occasion makes people more confident when communicating with each other.

In this way, we take beautiful clothes as the market entry point, take into account XX website platform and short-term rate of return on capital to seize the market, take personalized consumption as the theme, take clothing as the guide to drive other products, and finally make our own personalized brand.

Second, the project strategy of the company

1. Providing beautiful clothes is the mission of the online shop.

We will improve our core competitiveness, satisfy our customers and reassure them on the basis of effective and smooth sales channels and providing products and services.

2. Company objectives

Based on vocational colleges, serving the surrounding areas and radiating the whole country, we will build a first-class online clothing shop. This online shop will start with the vocational college as the center, wake up the promotion of the shop in the campus mall and promote it on Taobao. The trial run lasted for two months. If the project is feasible, we will use website marketing, blog marketing and other marketing methods to promote products and try our best to make ends meet.

Third, business environment and customer analysis.

1, industry analysis

"Jing Yue Women's Martial Arts" website is launched by college students for young women who love beauty all over the country, so the target consumers are young women. In addition to Taobao's main station, the website also has a sub-station in the campus mall of vocational colleges. Therefore, the tentative target consumer group is female college students, and the market will be gradually expanded in the future. Take vocational colleges as an example, there are 30,000 students of all kinds, and girls account for about 40%. According to the latest statistics, there will be about 30 million college students in China in 20 10, which is a huge market, and considering the future graduates. Moreover, the school is far from the urban area and needs to be crowded by bus. Many students can buy online and express directly.

2. Analysis of survey results

This online shop focuses on the customer analysis of students in nearby schools, which reflects the consumer psychology and needs to some extent.

(1) College students have no fixed purchase pattern, and their purchase behavior is often random.

(2) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

(3) The factors influencing product purchase are: price, variety, packaging, service, etc.

(4) The purchase behavior is basically emotional, but due to the influence of their own economic income, their purchase behavior is rational. Generally, they choose personalized clothes with low prices but rich youthful and beautiful colors.

(5) Buying clothes is seasonal. They all buy clothes with the change of seasons, and seldom buy seasonal clothes.

3. Target customer analysis

Generally speaking, college students mostly look at the price, but from the survey results, they focus on the mid-range price. Most of them buy some beautiful and fashionable clothes for themselves, which has the trend of personalized demand and requires high quality of clothes, such as no wrinkles and no thread.

Fourth, business strategy.

1, price strategy

"Yuejing Women's House" strives for perfection in clothing quality, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

2. Promotion strategy

(1) publicity strategy

Make use of campus shopping malls, newspaper columns and publicity columns for free publicity, and make use of the advantages of Taobao website to publicize, highlight the image, establish links with other clothing websites, and form a good relationship network.

(2) service.

The service of online clothing stores must be first-class. For members of the distribution team, as long as there is an order, it must be delivered at a certain time and at an accurate place according to the order requirements, and the tone of online negotiation should be mild. In terms of after-sales service, the following methods should be adopted:

Customers who order for the first time will receive small gifts with their clothes and enjoy preferential prices.

(2) After the transaction is successful, call or send a letter of thanks in the station.

(3) Unconditionally accept customer returns for clothing quality problems, and concentrate customer complaints.

From time to time, I send blessing messages to my former customers online.

⑤ Establish customer files, and give customers preferential prices and quality services when ordering repeatedly.

Channel construction

At present, online clothing stores should establish business relations with first-class and second-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude and timely delivery, and ask the wholesaler not to cooperate with other online clothing stores in the same city to avoid price confusion. It is usually necessary to sign a cooperation agreement with wholesalers to reach an agreement on issues such as price and product quality.

strategy implementation

(1) Market scope: Campus Mall and Taobao are selected as the pilot markets for the investment period, which are representative, and the pilot period is two months. After this model is successful, it will be extended to other websites.

(2) Focus on promoting customers, and the target audience is mainly students, which is often easy to lead the trend.

(3) website promotion, write your own preferential measures online, low price, high quality product advantages.

Prediction and analysis of the marketing effect of verbs (abbreviation of verb)

1, turnover income

According to the investigation and analysis, it may be influenced by the word-of-mouth of outlets, and the initial turnover will be unsatisfactory.

2. Payment method

Taobao implements the payment form of third-party payment; Campus shopping malls can be traded offline or transferred online after the goods arrive.

3. Ordering method

Taobao online ordering, telephone ordering.

Defects and difficulties of intransitive verbs

Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. .

In terms of website design and production, we have great difficulties in website design due to lack of knowledge and information. However, through our joint efforts and cooperation, the "Moon Mirror House" has been opened on Taobao. We believe that the business of online stores will get better and better!

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