How do Taobao stores operate? What are the quick ways?

We all know that this is the age of the Internet. The development of the Internet has brought us a lot of convenience. Many things can be done online, such as shopping online. Even if we don't leave home, we can browse all kinds of goods from all over the country. This kind of sales method has been favored by many sellers, and its natural competitiveness is quite great. If we run our own shop unreasonably, there will be no sales. So how should we solve this headache for many sellers? Let's talk today.

How does Taobao shop operate? 1. Configuration

1, before opening a shop, you need to consider three questions:

What products do you have? Who are you selling it to? What are your strengths?

In the final analysis, opening a shop is competition. If you have the strength to compete with your peers, you can succeed.

For example, you are a well-known brand owner, you have low-cost high-quality goods, you have many loyal fans, you have exclusive resources that your peers can't copy, and you have very strong strength to fight price wars with your peers, all of which may help you run a store faster and more successfully. If not, please see the next one.

If you don't have any of the above advantages, you can honestly open a shop that is neither good nor bad.

At this time, the most important thing is to choose relatively high-quality products, sell them at relatively low prices, provide relatively unique services and interact with customers frequently.

4. What kind of store do you want to open?

Flagship store? Specialty store? Or shop c? It can be said that each type of store has its own advantages and can be successful, mainly depending on which type your product is more suitable for. 1) is most suitable for opening a Tmall flagship store with well-known brand resources; 2) Non-well-known brands with unique advantages are suitable for opening Taobao enterprise stores or Taobao C stores, and cats will invite you to open flagship stores the day after tomorrow after they become well-known brands; 3) The offline wholesale market is suitable for opening specialty stores or franchise stores; 4) If there is no advantage, I advise you not to open a shop.

You should know your category.

First of all, you'd better choose your familiar categories, familiar consumers and familiar products, so that you can sell your products more easily. If you don't know these things, please learn more about them first.

6. You need to be the first consumer in your store.

Imagine, if the products sold in your store can't attract you to buy them yourself, what reason do you have to attract other customers to buy them? Therefore, before opening a shop, find out some reasons to attract yourself to buy. In this way, you can attract other customers to buy your products.

7. Your store should have a story.

Now the homogenization of shops is serious. When a customer is faced with several stores with the same product and the same price, it is difficult for him to attract him to buy in your store. If you are a store with a story, you can bring customers closer to you. When customers have difficulty making a decision, your story will help them feel where to buy. What is a store with a story?

Second, customers

8. Don't treat all consumers as your customers when you first open a store. No store can sell products to everyone.

1) When opening a store, you should segment customers as much as possible, study what the biggest needs of a group of segmented customers you know best, sell the products that suit them best, and serve them well. 2) When you have a certain customer base, you will find that these customers will have more needs, and then find or develop new products according to their needs. Step by step, your store will get bigger and bigger.

9. Frequent interaction with customers is of great help to you. The easiest way is to build a QQ group of old customers.

1) When you buy a new product, you might as well investigate which product the old customers in the group like best, which will help you quickly judge which product may be sold. When one of your best-selling products is suddenly unsalable, you can investigate the reasons why old customers have not bought it recently in the group, so that you can make correct adjustments. In fact, there are more benefits to interacting with customers. I look forward to your discovery.

10, treat yourself as the first customer in everything.

1) If you think about how the store operates with customers' thinking, you will avoid many low-level mistakes. 2) When you are making a page, you will think of what pictures and words customers want to see most, and you will also think of what attracts customers to buy most.

1 1. When you do anything, you should forget that you are a customer.

After you do something according to the above article, don't think of yourself as a customer, but see how the customer will react. For example, if you change a baby window map, you can observe whether the click rate of actual customers is high or low; You changed the content of the baby introduction, and the actual customer conversion rate is high or low.

Third, products.

12, the product should consider the profit rate.

1) Don't sell products with low profit margins easily, or you will be overwhelmed by other costs. Only when you have profits can you survive and develop. 2) Products with high profit margins are not necessarily unpopular. Almost any well-known high-end brand has a high profit margin and is very popular.

13, the first factor that determines the profit rate is value, not cost.

For example, the cost of Apple mobile phone is not much different from that of Xiaomi mobile phone, but the profit rate of Apple mobile phone is several times that of Xiaomi mobile phone. So where is the value of Apple's mobile phone? 1) Good quality. Whether it is hardware or workmanship, the quality is much better than most mobile phone brands. 2) Good user experience. Whether it is the operation interface, sensitivity or photo effect, it is very good. 3) have face. Using Apple phones looks better than using other phones. Because for most people, face is also a kind of value.

14, the second factor that determines the profit rate is attractiveness.

The more attractive the product, the easier it is to sell at a high price, and the less attractive the product, the harder it is to sell at a high price. How to improve attractiveness? 1) improve the quality; 2) Add functions; The third is to improve services; 4) provide gifts; 5) Improve brand awareness.

15, the third factor that determines the profit rate is the cost.

The higher the cost, the lower the profit rate, and the lower the cost, the higher the profit rate. The ways to reduce the cost are: 1) looking for more upstream sources; 2) Large quantities of goods; 3) Part-time employees are used for certain jobs, such as design; 4) Living in an incubator can save the rent.

16, the fourth factor that determines the profit rate is competition.

The more competitive a product is, the easier it is to wage a price war, resulting in a low profit rate. The less competitive a product is, the easier it is to have a high profit rate. It is difficult for the e-commerce industry to avoid competition. See the next chapter on how to deal with competition.

17. To run a store, there must be multiple explosions. Explosion is the performance of product competitiveness and the performance of store operation ability.

How to create explosions: 1) Understand the needs of customers; 2) improve the value of products; 3) Improve the attractiveness of the page; 4) optimize the baby title; 5) Brush an appropriate amount to optimize the evaluation; 6) Inform old customers to buy through CRM system or drilling exhibition; 7) Bring certain accurate flow through through train and drilling exhibition; 8) Recommend more sales to explosions through in-store association; 9) Improve keyword ranking and increase more natural traffic; 10) sign up for high-quality activities such as poly-cost-effective, bringing more sales; 1 1) Analyze the traffic source and improve the traffic source with high conversion rate; 12) Keep the traffic and sales volume slightly higher than that of peers for a long time to achieve a long-term outbreak. 13) Make more explosions and sell them in the same way.

18. When the store becomes larger, we should expand the product categories, which can quickly increase the customer unit price and repurchase rate.

For example, this store didn't have much traffic at first, but after a long time of hard work, a pair of pants was made into explosions. At this time, thousands or even tens of thousands of people may enter the store every day; More people will naturally increase the demand. At this time, some people need sweaters and can add sweaters, while others need shoes and can add shoes. There are more and more commodities, and an outbreak has driven the sales of many other commodities; The more sales, the more demand, and the more categories that can be expanded;

Fourth, operation

19, the first core of the operation is the conversion rate.

The ways to improve the conversion rate are: 1) to improve the attractiveness of products, which can be considered from the aspects of product pricing, page description, gifts and added value; 2) improve the beauty of the page; 3) increase product sales and avoid zero sales products; 4) Improve the quantity and quality of favorable comments and reduce bad comments; 5) attract accurate traffic; 6) More interaction with customers; 7) Improve the chat skills of customer service.

20. There is a little trick that can make customers form the habit of shopping:

One day a week is fixed as membership day, and a baby bought X and got X on this day. The advantages of doing this are: 1) Let loyal customers form the habit of frequenting stores; 2) It is easier to create explosions and drive the whole store traffic; 3) Deal with unsalable products or clear inventory.

2 1. The more accurate the traffic attracted by the store, the better.

Ways to make traffic more accurate are: 1) Determine the location of shops and products, and focus on the promotion of accurate potential customers. For example, if you sell high-end products, please promote them to people with high consumption levels as much as possible. 2) Analyze the traffic map of business personnel, find out which traffic sources have high conversion rate, and improve high conversion rate traffic while reducing low conversion rate traffic.

22. The closer the relationship between operation rhythm, store activities and promotion, the better.

For example: first, through the old customers or drilling exhibitions, measure a baby with high click-through rate and conversion rate; Then generate some basic sales volume and high quality evaluation by brushing; In the next step, we will promote our old customers, participate in activities such as bargaining, daily specials, snapping up, etc. with the increase of sales, and at the same time carry out paid promotions;

23. The second core of operation is flow.

The ways to improve traffic are: 1) paid promotion is the most direct source of traffic, and the paid promotion should be intensified as much as possible within the controllable ROI. Under normal circumstances, the traffic brought by natural search is as much as that brought by paid promotion; 2) Participating in activities can bring more free traffic to the store, but it is necessary to pay attention to more high-quality activities and less inferior activities to avoid bad reviews and low DSR scores caused by inferior traffic to the store. 3) The key to improve natural search traffic is keyword competition, and the main factors affecting keyword competition are product sales, DSR dynamic score and favorable rate. These three points will not be bad if you do a good job of natural flow.

24. The core of improving DSR dynamic score and favorable rate is to improve customer satisfaction.

The improved methods are as follows: 1) The product quality is qualified; 2) The delivery speed is up to standard; 3) Good shopping experience; 4) Customer service responded promptly and with a good attitude; 5) After-sales problems are properly handled; 6) There are many or good gifts to surprise customers;

25, customer evaluation should always pay attention to.

Because many problems can be seen from ordinary customers, such as product problems, logistics problems, customer service problems and so on. Reasonable adjustment of these problems can improve customer satisfaction.

Verb (abbreviation of verb) promotes

26. The core of promotion is click-through rate.

Why should we increase the click-through rate of paid promotion? 1) The higher the click rate, the higher the demand and the greater the possibility of final purchase; 2) The higher the click rate, the higher the quality score, thus reducing the click unit price; 3) The higher the click rate, the lower the click unit price.

27. How to improve the click rate?

1) Think of yourself as a real customer. What elements attract customers the most? Is it quality, price, brand or something else? 2) Extract the elements that attract customers into pictures and copywriting, do horizontal tests, and finally choose promotional materials with high click-through rate. 3) In the sales process, we extract more elements that attract customers through customer service chat and comments after shopping, and conduct horizontal tests in the same way to select promotional materials with high click-through rate. 4) Observe the click-through rate of different plans in the promotion process, then increase the bid and budget of the plan with higher click-through rate and reduce the bid and budget of the plan with lower click-through rate, so as to improve the click-through rate as a whole.

28. The higher the value of shop visitors, the better.

How to improve the value of visitors? 1) Increase the customer unit price; 2) improve the conversion rate; 3) Improve the repurchase rate.

29. The lower the cost of shop visitors, the better.

How to reduce the cost of visitors? 1) Increase free traffic; 2) Increase the click rate of paid promotion; 3) Reduce the click unit price of paid promotion.

30. What if the traffic charges are getting more and more expensive?

The answer is: 1) on the basis of existing products, expand product categories and increase customer unit price; 2) Increase the conversion rate by adding gift boxes, gifts or additional value; 3) Improve the repurchase rate through the maintenance of old customers.

3 1, Tmall flagship store promotion strategy.

Sixth, customer service.

32. Customer service's response speed, typing speed and familiarity with products are the most basic skills that customer service should master. If you don't master these skills, please take some time to do your homework first to avoid some basic problems.

33. The core responsibility of customer service is to guide customers to place orders, follow up after-sales problems and handle bad reviews.

Conditional stores can arrange special personnel to follow up after-sales problems and handle bad reviews. After-sales customer service should pay attention to the following points: 1) Work should start from the moment the customer takes pictures. Observe whether the customer has left a message and has any special requirements for delivery. Reasonable requirements should be met as much as possible. This is the first step to improve customer satisfaction. If something goes wrong, it's too late to recover. 2) Remind the warehouse to deliver the goods as soon as possible, follow up the abnormal logistics orders in time, contact the logistics company to solve the problem as soon as possible, and inform the customers of their concern and apologize in time; 3) If the customer has any problems after receiving the goods and gives feedback to the customer service, it must follow up in time and help the customer solve them as soon as possible. If customers suffer losses due to products or logistics, they should give them a satisfactory solution as soon as possible. At this time, the only purpose is to satisfy customers.

34. If you do the above, there will still be some bad reviews.

Because bad reviews are hard to avoid, it is recommended to order a software to remind bad reviews, so as to remind you at the first time that the communication efficiency of contacting customers is the highest. When communicating with customers, it is much easier to understand the reasons why customers give bad reviews and compensate them as much as possible to make them satisfied, and then ask customers to modify bad reviews. According to my experience, direct cash return is the most effective solution. It can give customers a reasonable amount of compensation at the beginning, and if customers are still dissatisfied, they can increase the amount of compensation. For most customers, after giving reasonable compensation, they will basically help modify the bad reviews.

35. However, there may still be individual buyers who are unwilling to modify the evaluation no matter how you explain and compensate.

What should I do at this time? At this time, we can only give customers feedback, but we must pay attention to the feedback skills. There is no need to argue with customers or explain too much in feedback, but we should think about what other customers will think after reading this evaluation.

Seven. compete

36. How do stores cope with competition from peers?

The answer is: improve the profit rate, click rate and conversion rate of your store. The reasons are as follows: 1) Increasing the profit margin can make your store earn a little more per order than its peers. 2) Increasing the click-through rate can make your store get more visitors at a lower cost. 3) Increasing the conversion rate can make your shop visitors become more customers.

37. Improving the visitor value of the store can also improve your competitiveness.

Because the greater the competition, the higher the acquisition cost of visitors, which you can't change, but for all stores, the cost difference of acquiring visitors will not be too big, but if a visitor comes to your store and can generate more sales than other stores, then at the same traffic cost, your store's sales will be higher and profits will be higher. How to improve the visitor value of the store? 1) Improve the attractiveness of products, thereby increasing the conversion rate and making more visitors become your customers; 2) Expand the product categories around the customer's needs, do a good job in related sales and increase the customer unit price; 3) Grasp the customer's shopping frequency and activity rhythm, and contact consumers in time through CRM system, drilling exhibition, WeChat and other channels to improve the repurchase rate.

38. In any industry, most of the profits belong to the first place in the industry, while the latter can only drink some soup.

So how to become the first in the industry? The answer is: subvert the existing industry or cultivate a sub-industry. 1) It is difficult to subvert an industry, but every industry is constantly being subverted. 2) If you can't directly subvert an industry in a short time, you can segment customers around a certain segment and provide better solutions to become the first in this segment. When customers in this segment are very satisfied, they can expand to a wider range of people.

Eight, data analysis

39. All the problems in the store can be analyzed from the data.

Starting from the data, we can find the key to the problem and make adjustments in time.

40. "Payment conversion rate" is the core data of the store. Without the conversion rate, nothing else can be discussed.

1) "paid conversion rate" is greater than "peer-to-peer average", which means that the more popular your product is, the higher the visitor value is; 2) The "payment conversion rate" of a store is determined by the "payment conversion rate" of a specific commodity. If you want to improve the "payment conversion rate" of a store, you should first improve the "payment conversion rate" of a specific commodity.

4 1. It will get twice the result with half the effort to increase the "paid conversion rate" first and then the "number of visitors".

The most important thing to analyze the number of visitors is to analyze the source of traffic, the number of different traffic sources and the paid conversion rate, find out the traffic source with higher paid conversion rate and find ways to improve it, which can not only improve the number of visitors but also improve the overall paid conversion rate.

42. The promotion of "customer unit price" mainly depends on the unit price of goods and related sales.

1) Under the same traffic, try to guide the traffic to the goods with high unit price and high conversion rate, and reduce the traffic of the goods with low unit price and low conversion rate, which can directly increase the sales volume and customer unit price. 2) Optimize baby introduction, marketing activities, full gift rules and customer service skills. And try to attract customers to buy more treasures from their needs. The more they buy, the higher the unit price.

43. "DSR dynamic score" is an index that feeds back the satisfaction of goods, logistics and customer service, and it is the data that feeds back customer satisfaction.

1) are three scoring indicators, but they are not independent. Improving any index can promote the improvement of three scores, because when customers are dissatisfied with one aspect, other scores will not be given very high. 2) Commodity quality, logistics speed and customer service payment are the most basic requirements, and it is generally not too bad to do these three "DSR dynamic scores". 3) Giving customers extra gifts and surprises can improve customer satisfaction, thus improving the "DSR dynamic score".

44. There is a lot of data about shops.

When you come across a piece of data, first think about what the nature of this data is, and then think about how to optimize this data.

Finally, it should be noted that sometimes the data are wrong.

For example, the "payment conversion rate" of pre-sold goods is 0. How to judge the real conversion rate of goods at this time? The answer is to refer to the "order conversion rate" or directly manually count the pre-sale order quantity and divide it by the number of visitors.

46. Don't go to new places at will, go to new places regularly, and stick to it after setting a time.

Keeping fresh is the best way to maintain old customers; Do a good job of preheating before going online and launch WeChat SMS in Tao Wei, Weibo; Shangxin is to explore the potential of explosion from the crowd, so it is necessary to make a good measurement plan after the new one; Combined with flexible supply chain, funds that have not been recognized by the market should not be mass-produced to avoid excessive inventory pressure.

47, the five most important points of investment:

1, see a team (team);

2. Explore two advantages (advantageous industries+advantageous enterprises);

3. Understand three modes (business mode+profit mode+marketing mode);

4. Check four indicators (turnover+profit+net interest rate+growth rate);

5. Define five structures (ownership structure+senior management structure+business structure+customer structure+supplier structure);

48. A single breakthrough can often change the overall situation.

The result without trade-offs will inevitably lead to overall mediocrity. Undoubtedly, for small and medium-sized sellers, limited funds, limited resources, limited energy and no brand, starting with single products, making key breakthroughs and winning single products are the core driving forces; Copy the explosion into an explosion group to drive the whole store to sell flat; The main sales volume is stable, and the flow is divided through correlation drive.

49. Excellent operators

We must learn to see the essence through the phenomenon, do the right thing at the right time, feel the rationality of the event by experience, and prove it quickly with data, so that the team can make fewer detours and reduce the trial and error cost of the enterprise! We can see that competitors have changed the price, moved the title and changed the details, but we can't see the essence behind the change! There must be such a person behind any big store, otherwise no matter how big the brand is, it will not come!

50. There are more and more dimensions that affect the weight, and the promotion of drainage has become more and more complicated.

Can all this be simplified? Do a good job in positioning, selecting products, pricing, measuring money, regular customers from the beginning ... and then vigorously promote it. Think from another angle, be a baby and a customer from the perspective of products and services, instead of simply playing with the changes of Taobao, because the game of cat and mouse will only make you very tired. Jump out of Taobao and do Taobao.

How to promote the effect of Taobao shop How to promote Taobao shop method 1: Free promotion of shopping guide website.

Submit your store to the shopping guide website. Take "One Network" as an example, many websites are included by navigation, and their traffic is very large. As long as we sellers make good use of it, we can effectively increase the traffic of our store, because once you submit the store, you can post the discount promotion information on "Yiwang" and put it on the homepage of the discount promotion channel, so that more buyers can see the discount information you posted, and it is free. So in the first proposal,

How to promote Taobao shop method 2: community posting reply

Needless to say, as we all know, posting and replying are the most commonly used means for all sellers to increase the number of shop views, and the specific effect varies with "posting". Some people can bring hundreds or even thousands of views in one post, while others send dozens of posts, but the views are few. (Like me, I posted more than N junk posts, and no one read them at all ~) Hehe, so we can't just read them.

How to promote Taobao shop Method 3: Friendly link

This is also one of the methods that everyone knows, so don't bother.

How to promote Taobao shop method 4: Baby shelf time

Most sellers should know when to put the baby on the shelves, right? But for a few new sellers who don't know the secret, let's discuss it here. When buyers are in Taobao Bay, Taobao's default sorting method is to arrange them according to the time of removal. The closer the baby is to the shelf, the more forward it is, which is easy for buyers to see. Therefore, we will try our best to get our baby close to the shelf when it is most popular ~ and then control the shelf time of the baby. Of course, we can only start from the shelf time, so it is best to choose it when the baby is popular!

How to promote Taobao shop Method 5: Set the baby's name reasonably.

The baby name should contain as many popular search keywords as possible. Of course, it should be related to your baby, otherwise it will be illegal. Most of them contain popular search keywords, which can increase the chances of babies being searched and naturally increase the chances of being bought.

How to promote Taobao shop method 6: use the window to make recommendations.

Don't leave your window recommendation empty. The baby recommended by the window is easier to be searched by buyers than the baby recommended by the window, and the probability is several times greater.

How to promote Taobao shop Method 7: Make good use of evaluation management

Evaluation management includes the evaluation you give the buyer and the evaluation the buyer gives you. When we evaluate buyers, we can make a small advertisement appropriately. Anyway, it doesn't cost money or trouble, and it can also play a certain publicity effect. Why not? At the same time, after the buyer gives us an evaluation, we can make full use of the explanation to advertise. When the evaluation is not good, we not only need to explain, but also we should make good use of this opportunity to publicize when the evaluation is good, because many smart buyers will read our evaluation before buying our things. If there is advertising information here, hehe, the effect is very good!

How to promote Taobao shop method 8: use shop news for publicity.

In our own shop, you can leave a message at will. Write down our advantages and promotional information here so that buyers can see this information after coming to our store, which will increase the chances of buying. Besides, you can leave messages in other people's stores. Whether you know it or not, go in and look at the products sold by others, and then leave a message to praise the owner. It's beautiful, and then our advertising words. Hehe, guests may see your message when they come to this store, and you may be attracted by your store!

How to promote Taobao shop method 9: use the baby description template.

At present, many sellers are selling baby description templates, and it is easy to find affordable and beautiful description templates, but many people only pursue beautiful templates and ignore another important role of description templates. When choosing a baby description template, you must choose a template with illustrations on the side. In this way, when we describe a baby, we will insert pictures and links of other babies next to it. When looking at the description of the baby, buyers will click on the baby they are interested in, which will increase the chances of our baby being browsed. Otherwise, many buyers will leave directly after reading this page and will not look at other things in the store! I personally think this is very important! !

How to promote Taobao shop method 10: log in to major search engines.

This scheme is not difficult, just find the entrance of major search engines, fill in your store name and address, and submit it directly. It won't take a minute. How simple it is!

How to promote Taobao shop Method 11: Join Want Want Group

Joining Want Want Group has many advantages. The most direct thing is to improve our popularity. We often talk and show our faces in groups. Everyone knows you very well, so we will visit your shop occasionally. When we want to buy it, we will naturally think of your store, and we may also introduce the buyer to you! Is your prosperous state still "I am free"? Quickly change it to "new goods!" Or "special promotion, 20% discount!" Or "50 packs full!" Wait for a series of promotional information or advertising information to make it easier for buyers to see your latest status. If it is attractive enough, they will naturally come to your store!

How to promote Taobao shop method 12: mail advertisement

Use e-mail to send e-mail to every address we know. Of course, we should greet each other at the beginning, or write some words of concern, and then attach the news that we have opened a Taobao shop, and write down our products, our store address and so on. It doesn't matter whether the other party replies or not, as long as he receives the letter and reads it, he will achieve our goal.

How to promote Taobao shop method 13: join the merchant alliance

Joining a business alliance has many advantages! Business alliances are much bigger than groups and more popular. Being friends with everyone will increase many potential customers. When the products that allies' customers need to buy happen to be provided in your store, allies will introduce them to you! Moreover, after joining the merchant alliance, buyers will feel that our store is more secure. After all, it is an organized person, hehe!

How to promote Taobao shop method 14: personal space management

Personal space is also a part of our shopping mall! Don't just decorate the storefront, not the space. Have you noticed how many people visit your space? When someone enters our space, it's like walking to the door of our shop. If you can't enter our store, it depends on whether our gate is decorated or not. We can advertise our space at will, make our baby pictures beautiful and then write some interesting descriptions. When someone comes to our space and sees it, it's like looking at a baby in a shop. Does this mean turning friends who visit space into buyers who visit stores?