How should Taobao novices run a store in the early stage?

Many novice sellers and users apply for a Taobao store on a whim, but after the store application is successful, they don’t know how to operate it. Today I will briefly introduce to you how novice sellers should start operating a new store after opening a Taobao store. 1. First, determine what products are sold in the store.

Commodities are the core competitiveness of a store. New sellers and users must determine what products they want to sell in their stores. Only after selecting the products can everyone know in which direction they should work hard to promote them, so this store chooses the best products. Product is the first problem that sellers and users need to solve, and it is also the focus of determining subsequent store transaction volume and store positioning. After selecting the product, the seller needs to conduct a test to understand the selling points and competitiveness of the product, then compare the product with peer products to see the difference, and analyze why customers choose their own products and which customers choose their own products. Commodity, after solving these basic problems, the next work will be easier to advance. 2. After the product selection is completed, the next step for the seller is design and drawing.

The first thing to bear the brunt is the design of the main image of the product. The main image is the window for product display and an important window for free traffic. It will determine the product click-through rate indicator, so sellers and users must be careful in the design of the main image. Work hard and be creative to achieve the effect of standing out. In that case, your products will definitely have good sales after they are put on the shelves. In addition to the main image, you also need to design a product detail page image. When describing the details, you need to start from the customer's perspective and show the parts of the product that customers most want to know about. If you don't know how to design, you can refer to the detail pages of peer products. Just design the details page of your baby, and then extract and describe the selling points of your baby. 3. After the picture is designed, you need to formulate a title for the baby and determine the core keywords.

The title of the product is an important port for search traffic, so novice sellers must pay attention to it. When formulating a title for the product, you must first determine the core keywords of the product. This is as important as your name. , is one of the most important characteristic marks of a product, so sellers need to first refine the most important selling points of the product. 4. After the product is put on the shelves, sellers and users need to do competitive analysis.

In fact, everyone has already done this work in the first step of product selection, but after the product is put on the shelves, everyone still needs to continue to do this work. This is mainly to achieve the industry average click-through rate and Conversion rate statistics, and then use this value as a reference value. How to operate? Seller users need to find the same product prices and styles as themselves, conduct some data analysis and statistical records, and then formulate specific daily plans based on these data. In this way, everyone’s store operations will have clearer ideas and goals. It will also be clearer. 5. The last task is data monitoring, maintenance and optimization.

After sellers and users have completed the previous things, they need to do some future data maintenance, such as appropriate operations to brush orders and traffic, and increase the traffic and popularity of products, because only products can maintain a stable upward trend. , can be considered a success. If the data is not maintained and the data declines, the traffic will become less and less. In addition to the above, the significance of data monitoring can also guide sellers and users to better optimize products. For example, when the click-through rate is not good, most people need to optimize the creative main image of the product, and when the browsing bounce rate is high.