What is the effect of WeChat Mall?

The user base of WeChat social platform has developed to a great extent, so building a micro-mall system on WeChat can accurately deliver advertisements and has a broad communication space, and these advantages can help enterprises seize market resources. This is also the main reason why with the development of WeChat mall system website, WeChat marketing came into being and became the most commercial marketing tool of mobile Internet.

1. What are the main business types of micro-mall system?

At present, doing business on the website of WeChat Mall can be roughly divided into two categories. One is doing clothing, shoes and hats business, mostly in physical stores, and using WeChat "friends circle" to promote peer-to-peer, the effect is obvious. Another kind specializes in high imitation luxury goods. Generally, this kind of business can't open a physical store in the urban area, so we use WeChat to attract customers, and then rent a house in the living area as a product display area, or deliver it to your door.

Compared with the messy advertisements in Weibo and SMS, the advertisements on WeChat are sent by people you know, which makes you feel more reliable. At present, WeChat, a novel product promotion method, has a strong momentum, because WeChat is people-oriented and interpersonal communication is the value of this platform. In the past, stores used to advertise by SMS, and consumers who charged more would feel annoyed. Wechat friends circle, merchants display products, you can watch it or not. If you really want to see a dress, you can talk to the clerk directly, which is convenient and free. In addition, the WeChat business circle is very helpful for the promotion of some small and micro enterprise products, especially some products that are essential in daily life, and the promotion effect on WeChat is more obvious.

Second, the commercial effect of micro-mall system operation is affirmative.

Compared with several popular online sales models, WeChat has its own advantages. In the WeChat circle of friends, friends communicate in one direction. This opaque way of communication ensures the profit rate of products to a great extent, unlike Taobao, which is becoming more and more transparent, which leads some businesses to increase their gross profit margin only by selling fake goods through tax evasion. Moreover, the integration of people and stores in the WeChat circle of friends is convenient for customers to accumulate for a long time.

First of all, WeChat has a high degree of specialization, a certain threshold, a relatively small industry, and no big companies and brands are rampant. However, the products that can be promoted on WeChat are limited. For example, only people you know may do business on WeChat, and due to the lack of third-party supervision, people you don't know are relatively cautious about the sales model of payment before delivery on WeChat.

Secondly, the customers of WeChat are maintained through the accumulated relationship and trust, which is very different from the drainage and transformation mode of e-commerce, and the user evaluation is completely separated. One person's bad reviews will not interfere with other people's choices. Compared with public platforms, users will not be disturbed by sending product information. Users can brush the "circle of friends" in their spare time to see the products they are interested in. Turning WeChat's "friend circle" into an e-commerce platform with stalls is a general direction of social marketing, and everyone can try it.

In addition, WeChat does not have the ability to promote communication and drainage on a large scale, so there is no risk of "fishing", and this social relationship is more sincere. Because there is no competition on the same platform, the competitive pressure is very small, which is almost a perfect small-scale mobile e-commerce model, but the product adaptability is not particularly extensive, and it is completely operated by the seller with a little care. Although the upfront payment is a little more, the user's "shelf life" will be very long.