How to promote APP to overseas Chinese?

There are many foreign search engines, including Google, bing, yahoo, yandex, Ask, Lycos, Dmoz and so on. I made a general understanding of them one by one. At present, only Google, bing and yahoo have been selected for a preliminary attempt.

Channel 2: Promotion of Mobile Network Alliance

Most of the well-known mobile network alliances in China also have overseas business department. Some of them have their own unique overseas resources, but most of them still rely on Google ads and facebook, so most of them are only willing to activate rather than register. Overseas mobile network alliances include Multi-Alliance, Mi You, inmobi, Yeahmobi, App flood, Tapjoy, chart boost, beintoo, Avazu, etc. Personally, I suggest looking for these businesses to do the delivery, and it is best to find the cleaner and the dispenser to do some cooperation and promotion.

Channel 3: Social platforms and blogs

Everyone is familiar with foreign social platforms, such as facebook, Twitter, VK, Whats App, Snap Chat, Kik, Line, Instagram, and blogs such as Google+ and wordprss. These platforms are a fan base website (the favorite marketing method of overseas users), which can show their applications through photos, pictures or videos, help communicate with friends, build trust among users and constantly strengthen their brands. Speaking of videos, you can also open YouTube channels and upload videos regularly, thus achieving the purpose of publicity and promotion.

If it is a paid promotion of social platforms, Facebook advertising background is a good publicity. Now Facebook has become one of the most important advertising resources for overseas PCs and mobile phones with its huge user base and perfect advertising background. Although there is still a gap compared with GoogleAdmob in terms of traffic, the conversion quality has always been the most reliable.

Channel 4: Mail Marketing

Mail marketing is a very traditional marketing method, but the mail marketing mentioned here is not mass mailing. To do email marketing, it is necessary to do humanized email marketing content, and overseas users are more likely to accept authorized email marketing involving discounts, offers, gifts and other information. In addition, overseas ISPs (overseas mailbox service providers, mainly Hotmail, Gmail and Yahoo) will intercept emails sent by servers without fixed IP, plus spam, blacklist and complaint reporting rules. If you improve the email interception rate, I'll give you some suggestions:

First, choose an excellent mail marketing service provider with a fixed overseas IP address;

Second, prepare special email templates and awesome email content, so that users can see that they can deeply remember your brand both visually and in the content of the copy;

Third, in email design, pay attention to avoid spam keywords and words that easily trigger foreign spam filters.

Due to the extensive overseas scope, the e-mail marketing environment in different regions is also different. Accurate analysis of data such as email opening rate and click-through rate will definitely improve ROI.