What routines have you seen shopping in the live broadcast room?

In addition to the fake blessing bag drainage to deceive consumers, there are:

1. Make friends, they are all family.

Generally, anchors with strong ability to bring goods will not start selling goods as soon as they come up, but build trust first. The easiest way is to use intimate names for users, such as "old iron, family, baby, brothers and sisters".

Don't underestimate these names, it can really narrow the distance between users and help users unload their defenses.

2. "Quarrel" brings goods, and the anchor "posts money backwards" only to rush sales.

This is a common routine, that is, "the brand gives a price, and the anchor sells at this price." Later, the anchor suddenly gave a lower price, and the brand did not agree. The two quarreled, and the anchor threatened to make up for the brand by selling goods. "

In fact, the lowest price given by the anchor is discussed by both parties in advance. The two staged a quarrel, which made the audience feel that they had taken advantage. Is the anchor really so generous?

There may be one or two anchors who are too rich and lofty, just to benefit their families, but most of them are acting.

3. Deliberately mark the wrong price and yell at the clerk at the scene.

The goods that should have been priced in 99 yuan were marked as 59 yuan by the assistant, and the anchor swore at the assistant at the scene. Finally, I had to "sell at a loss" at a price of 59, and deduct the assistant's salary.

If the assistant's salary is not deducted, the business will suffer, and if the assistant's salary is deducted, one party will suffer. Be brave and don't buy it.

4. Inventory is never enough.

"The limited promotion only sells 99 yuan, and only the last 10 is left. Buy it quickly."

Since it is to make money by selling goods, we must prepare a large amount of inventory. How can you not make money if you have insufficient inventory? Please rest assured that after selling this "10", there will be another "10", just like those physical stores that have a "clearance sale in the last three days", it will always be the "last three days", three days later, and how many days left.

Live broadcast has just developed and has formed its own industry "culture" and routines. The anchors are all actors who try their best to perform, and sometimes they encounter "crocodile tears". This is deeper than shopping in a physical store. Please keep your eyes open and don't be cheated.