Activity plan for Chinese Valentine’s Day tattoo and manicure

Sample activity plan for Chinese Valentine’s Day tattoo and manicure in 2021

In order to ensure that the event goes smoothly, it is often necessary to formulate an activity plan in advance. A good activity plan will definitely focus on the audience. Participatory and interactive. What are the characteristics of an excellent activity plan? The following is a sample activity plan for the Chinese Valentine's Day tattoo and manicure in 2021 that I have compiled for your reference. I hope it can help friends in need.

Chinese Valentine’s Day tattoo and manicure activity plan 1

Purpose of the activity: use Chinese Valentine’s Day to carry out event promotions. In this way, we can increase the popularity of the nail salon, expand new customer sources, and reward old customers.

Event time: July xx ~ August xx, 20xx

Event location: Nail salon

Event target: Fashionable women aged 20~50 Consumer

Promotional publicity: 1. Banner publicity. Promotional banners can be hung below the nail salon sign. It is also a low-cost publicity method that allows passing customers to clearly know the location and promotion activities of the nail salon. Small nail salons can refer to this approach.

2. Distribute leaflets. One week before the event, you can arrange for manual distribution of flyers. In the printed leaflet, the time limit, location, objects and specific operation methods of the activity should be stated in detail. It is best to briefly introduce the special nail art projects in the store, such as the most fashionable French manicure, alternative nail art painting, etc. (with pictures). Or, you can send some nail art works along with the order, so that customers can have an intuitive evaluation.

3. Warm text messages/QQ messages. I believe that many nail salons have established customer profiles, and taking advantage of the Chinese Valentine's Day, send them blessing text messages in advance to promote this promotion. Promotion content: 1. Nail art discount promotion. Discounts are the most common promotion method used by nail salons, and many consumers have been exposed to this type of method and are inclined to do so. On the occasion of Chinese Valentine's Day, nail salons can offer discounts on nail polish of different grades.

2. Membership card promotion. After a customer has their manicure done in the store, the clerk can ask the customer to apply for a membership card. The function of the membership card is to get discounts on any manicure at any time. This locks in the customer, which is equivalent to small profits but quick turnover.

3. Promotion of the latest nail art projects. In order to compete, nail salons will regularly introduce new items to attract customers. You might as well promote the new manicure items introduced during Chinese Valentine's Day to let customers know about it, because they have time at this time.

Precautions for promotional activities:

1. Pay attention to training employees, from receptionists to manicurists, they must undergo technical training and sales skills training.

2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products and share customer resources together is an economical and fast way to obtain customers.

3. Compared with other well-run nail salons around, look at the gaps and advantages.

Activity plan 2 for Chinese Valentine’s Day tattoo and manicure

1. Activity theme

Love lasts a lifetime, sincere expression of love

Activity (1) Theme: Chinese Valentine’s Day lover, True Love Is Unlimited

Activity (2) Theme: If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me and you will get a prize

2. Activity time

August x to August x, 20xx

3. Activity objects

1. Activity (1) Target audience: Aged between 23 and 45 years old, well-dressed, especially men who drive private cars and beauty salon customers;

2. Activity (2) Target audience: Activity (1) participants and Husbands (or boyfriends) of beauty salon members;

3. Activity three targets the target audience: participants of activity (2) and all women participating in the selection;

4. Activity content

Activity (1): "Qixi Festival Lovers, True Love Is Unlimited" Special Promotion

During the event, all men can purchase the "Romantic Heart Gift for Couples" special package (valued at ￥999) at the beauty salon Yuan), give it to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support and help in the past year; beauty salon customers can also promote ( Lovers enjoy special event discounts);

The Beautiful Heart Card can enjoy nine special discounts:

1. Select basic care items twelve times;

2 , choose four body care items;

3. Receive a set of "Unlimited Love" custom product gift box (special packaging) for your wife (girlfriend);

4. On August 7th, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;

5. Receive a brand-name men’s belt (or Designer shirts, wallets);

6. Receive a men’s facial cleanser as a gift;

7. Give men a kidney care regimen as a gift;

8. Receive a love vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

9. Receive a 10% discount when ordering on the same day;

Note: or Those who have been married for more than three years (including three years, subject to the marriage certificate) can get an additional 10% discount (10% discount)

Activity (2): "If you love me, say it bravely" Love Vow expression activity

During the period from August 1 to August 7, 20xx, all men who purchase the "Romantic Love Gift for Couples" special package and the husband (or boyfriend, note: not You must purchase the "Romantic Heart Gift for Couples" special package) you can get a love vow card at the beauty salon, write your own touching love words, and paste it on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness your love for your lover. May your love last forever!

Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity

From August 1 to August 7, 20xx (before 3 p.m. ) day, all female friends can receive a coupon for the best love words selection, and select the best love words in their minds for various awards. All female friends who participate in the selection can receive an experience coupon from the beauty salon. (or ×× yuan vouchers), and participate in the lottery to win exquisite prizes;

The selection results will be announced at 17:00 on August 7, and the "Most Touching Love Words Award" and "The Most Interesting Words Award" will be announced. There are five awards including "Creative Love Words Award", "Best Popular Love Words Award", "The Simplest Love Words Award" and "The Most Humorous Love Words Award". The winners will receive a free Western restaurant couple's set meal (or a free couple's movie set). ; At the same time, several winners will be selected to participate in the selection (awards and prizes are determined by the beauty salon);

5. Promotion of the event:

1. Key time for promotion: five days before the event

2. Publicity methods:

a. Distributing orders (theme: a letter to a man);

b. Hanging banners (activity theme) ;

c. Poster posting or x exhibition stand display (description of activity content);

d. Newspaper folder;

e. Promotion of female members of beauty salons

, ask to be brought to her husband or boyfriend;

f. Others;

6. Notes on activities:

1. The leaflet must be inflammatory and appeal, and put forward the most reasonable, romantic and considerate reasons to impress the target audience - men;

2. Key points of publicity words: Emphasis on giving "romantic gifts to couples" "The special package is the most caring thing for your wife (girlfriend) and a practical manifestation of love;

3. Set sales targets for the event and break them down to corresponding task indicators for each beautician (beauty consultant) , rewards will be given based on the achievement rate after the event.

4. Beauty salons must be appropriately decorated inside to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store. Pay attention to the interference of urban management when entering the heart-shaped board;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event;

< p>　6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and beauty salon.