Why does Korean media ridicule Lotte Department Store?

On the 25th, placards written only in Japanese and English appeared in Lotte Department Store in downtown Seoul. Chinese slogans that were everywhere a month ago have been replaced recently. An article in South Korea's "Asian Economy" on 26th described this scene. In this regard, Lotte Department Store said: "We are changing the policy of attracting tourists from China."

Only a month ago, Lotte posted a sensational word "I am waiting because I understand" in major department stores, 7- 1 1 convenience stores and business districts where tourists from China gather. Xin Dongbin, president of Lotte Group, also publicly stated in an interview with American media that he loves China and will never give up the China market.

However, what about the agreed "waiting for understanding"? South Korea's "Asian Economy" reported that Lotte Group has always adopted a low-key and wait-and-see attitude at first, but this practice is changing recently. Jin Da, head of the marketing department of Lotte Department Store, said: "We are conducting various publicity to attract tourists from Japan, Southeast Asia and the Middle East."

Facing the upcoming Labor Day, it is reported that Lotte Department Store will conduct marketing for tourists from Southeast Asia and Japan. A related person from Lotte Department Store said that in order to get rid of the tourism policy that focuses on China people, the promotion strategy will be changed on Labor Day this year. In the past, Labor Day, Spring Festival and National Day in China were the representative seasons for Lotte to attract tourists from China.

This is also the reason why Lotte Department Store withdrew its Chinese slogan. Korean media ridiculed: "Understand and wait".