The beauty salon is about to open, what kind of activity plans are good?

The beauty salon is about to open, what kind of activity plans are good?

Generally, some gift vouchers are given when the quota is reached. It is better to draw a lottery when the quota is reached. The specific activity plan is as follows:

1. Determination of the date and period of the activity. 1 to 3 days is best.

2. Form and purpose of opening activities:

A gong and drum performance will be held in front of the beauty salon, and song and dance performances will be combined with service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance The overall image and popularity of the beauty salon can attract new customers, stabilize old customers, and increase turnover.

3. Activity theme: grand opening ceremony, song and dance performances.

4. Rewards: 50 yuan will be given for spending over 100 yuan, lottery, small gifts, and small prizes for on-site questions.

1. Get a 50 yuan voucher when spending over 100 yuan. There are many things to do when opening a business. This method is simple to operate and provides clear benefits to customers.

2. If you do not consider the 100-for-50 plan, you can also make a targeted plan. For example: if you spend over RMB 100, you will get free monthly beauty treatment. For purchases over 200 yuan, free products worth 100 yuan, etc.

3. Analysis of gift intensity. For products, 100 yuan has a profit of 50 yuan. If the product is purchased with a gift of 50 yuan, there is still a profit of 25 yuan. The actual gift of 100 yuan is 25 yuan, which is approximately equivalent to a 30% discount on the product. , if customers use vouchers to consume services, the profit margin will be even larger.

4. Voucher design: The gift vouchers are divided into beauty vouchers and hairdressing vouchers, with face values ??ranging from 50, 30, and 10 yuan. Vouchers are anonymous, cannot be reported as lost, are valid when stamped, can only be consumed by a single person, and consumption does not accumulate. For example, if you spend 40 yuan on a 50 yuan voucher, no change will be given. If you consume more than 50 yuan on services or products, you will need to add additional money. .

Gift giving tips: give away (more) large-denomination coupons first, then give (less) small-denomination coupons.

For example: if a customer buys a product worth 800 yuan and receives a gift of 400 yuan, then 7 pieces worth 50 yuan, 1 piece worth 30 yuan, and 2 pieces worth 10 yuan will be given.

With such a 50-yuan coupon, it is difficult to buy it at a suitable price. Customers will either give up part of it or need to spend more money, which is beneficial to the beauty salon.

5. Small gifts: During the opening ceremony, each customer will be given a small exquisite gift, ranging from 3 to 10 yuan, such as a comb, a small cosmetic mirror, a portable cosmetic bag, soap, and toothpaste. , shampoo, shower gel, umbrellas, and small accessories can all be considered. But you can’t buy low-quality products, and products with high brand awareness are better. Such as Lux soap, Colgate toothpaste, etc.

6. Small prizes will be given for asking questions on the spot, and small gifts will be given as well.

7. Lucky Draw: During the opening bonus period, every customer can participate in the lucky draw.

(1) There is a first prize for one person, and the prize is a set of anti-wrinkle and hydrating kit worth 568 yuan.

(2) Two second prizes will be awarded, and one set of eye care kit worth 280 yuan will be awarded.

(3) There will be 3 third prizes and a hairdressing project worth about 100 yuan.

(4) Several commemorative prizes, the proportion can be considered to be about 20%, and the prizes will be given away. exquisite little gifts.

(5) Lottery method: You can cut the business card into 4 copies according to the design of the business card. Each copy can be printed with "Welcome", "Contact number", etc., and the winning card can be handwritten. A box of business cards can be cut into 400 pieces, and all the cards can be placed like a lottery box.

(6) Lottery skills: All commemorative prizes can be put into the lottery box in proportion. For example, if there are 400 cards and a winning rate of 20%, 80 of them will be filled in as commemorative prizes and put into the lottery box. Don’t invest in the grand prize card first. You can invest in the third prize first, and then gradually invest in the first and second prizes according to the situation.

(7) If there is no grand prize, all the prizes can be considered as commemorative prizes.

5. Notification form: dispatching orders, notifying old customers by phone

1. Dispatch orders 3 to 5 days in advance until the event on-site.

2. Notify old customers by phone 3 days in advance.

6. Determination of Gong and Drum Team, Dance Performers and Singers

1. Contact the Gong and Drum Team in advance.

2. Determination of dance performers: Consider inviting professional actors from vocational dance schools to perform aerobics, aerobics, disco and other upbeat dance music.

4~6 is considered good.

3. After confirming the singer, you can consider hiring a band. The band will have 1 to 2 singers.

4. The host is determined and can be a dancer or band member.

5. Prepare small performances for beauty salon employees (1~2, manual exercises, chorus, etc.)

7. Determine the venue in front of the door, negotiate with relevant departments, and avoid activities during the event. put one's oar in. (One week ago)

8. Preparation of promotional materials

1. Decorate colorful balloon arch in front of the door

2. Beauty salon banner: Big reward for the opening of Women's Life Center "Get 50 for every 100 you spend"

3. Preparation of flyers: 500~1000

4. Preparation of manager's business card

5. Preparation of vouchers

6. Consumption, rewards, and customer information registration during the event

7. Product posters, product manuals, price lists, etc.

9. Equipment preparation: speakers, microphones, background music CDs or tapes, color TVs for skin testers, and power sockets for the instruments.

10. Product preparation and prize preparation

1. Sales product preparation

2. Prize and gift preparation.

11. Other preparations

1. Product exhibition stand and tablecloth.

2. Lottery box.

3. Organize etiquette and product knowledge training for all employees.

4. Organize all employees to learn the plan and master the donation methods.

5. Personnel are divided into responsibilities.

12. Preparation the day before the event

1. Hang the banner in front of the door.

2. In-store product display: The main products should be placed in a prominent location, preferably in the middle of the product display cabinet.

3. Create in-store sales atmosphere: poster posting, product promotion pop, etc.

4. All employees should study the plan again, and carry out pre-war motivation and mobilization with the same commitment. Beauty salon May Day activity plan

Wuhan Fusheng Cosmetics Co., Ltd., Hubei agent of First Element Cosmetics, will answer your questions about May Day beauty activity plan,

Use article title method, among which There is a title and a main and subtitle, usually the name of the plan. The requirements are clear, specific, and specific. Planner information introduction. Including surname, unit and position, etc.

Time to complete the plan. Fill in the year/month/day based on the actual completion date of the plan.

Text:

1. Foreword

2. Planning goals: including the cause and background of the planning, and using accurate data to express clearly what the goals are

3. Overview analysis: It can include the market overview of the product/service/industry, consumer analysis, competition analysis, opportunities (i.e. opportunities) and problems for executing the plan, etc. It can be classified according to the plan Let’s choose a few of them for analysis.

For example:

(1) Market overview: including the current market size, current market share, future market potential, product sales status, and competitive brands.

(2) Consumer analysis: including purchase volume and frequency, purchase time and location, purchase motivation, brand switching, brand loyalty, and consumer product usage.

(3) Competitive analysis: including the company’s position in the industry, the impression of the company (product) on the consumer public, the competitive advantages and disadvantages of the company (product), and the role of the product in the company status. Or provide a targeted and selective explanation of existing competition, alternative products/services, SWOT (Strength/Weakness/Opportunity/Threat analysis), competitive advantages, entry barriers

(4), opportunities and Problem points

4. Strategic analysis: can focus on market opportunities, creative keys, etc.

5. Implementation details: specific plan planning, including implementation of the plan and introduction of personnel and arrangements, inspection and evaluation

6. Budget and schedule details: fund arrangements (including fund requirements, valuation and justification, fund uses, etc.), expected gains and losses, human investment, organizational construction and Schedule, etc.

7. Predict the effect of the plan. Predict the quantitative effects of planning plan implementation based on data and intelligence.

8. Reference materials for the plan. List the literature referenced in formulating the planning plan to increase the credibility and feasibility of the plan.

9. Other filing instructions. Provide necessary additional explanations for multiple alternative plans.

10. Things to note

Format of marketing plan

(1) Analysis of marketing opportunities. Including: analysis of the quantity and amount of the entire commodity or consumer goods market; analysis of sales volume and sales of each competing store brand or brand; analysis of sales volume and sales volume of each competing store brand or brand's product structure; analysis of each competing store brand or brand Comparative analysis of market share; analysis of customer and consumer age, gender, family income, etc.; analysis of the advantages and disadvantages of each competing store or brand product; comparative analysis of market segmentation and product positioning of each competing store or brand; competitive analysis of each competition Comparative analysis of store or brand advertising costs and advertising performance; comparative analysis of promotional activities of competing stores or brands; comparative analysis of public relations activities of competing stores or brands; comparative analysis of pricing strategies of competing stores or brands; Comparative analysis of distribution strategies of competing stores or brands; comparative analysis of store layouts of competing stores or brands; analysis of corporate profit structure and expenses.

(2) Target market positioning. Including: determining the target market and product positioning; business objectives; price strategy; distribution strategy; advertising forms and investment budget; focus and principles of promotional activities; focus and principles of public relations activities.

(3) Planning of promotional activities. Including: clarifying the goals of promotion; choosing the form and content of promotion.

(4) Distribution activity plan. Including: price strategy; distribution channels; store display; service quality.

(5) Sales management plan. Including: supervisor's responsibilities and authority; sales target plan; personnel selection and training; sales staff's salary standards; sales staff's incentives.

(6) Market feedback and adjustments. Including: Feedback method 3 of marketing and sales information Feedback and compilation of marketing and sales information; accounting of business goals; adjustment of business behavior. The lines for beauty salon activities

The lines for the event are simple. The important thing is the process design of the event, how to attract customers to participate, how to promote transactions, and then how to convert and stabilize customers. Exchange more breast and ovary activity plans in beauty salons

For breasts, you can use the tear-off method and make one for free to experience the effect; customers will pay for the other one when they see it; for the ovaries, use the double method, which means spending one yuan Spend the money as 2 yuan. Send a detailed private message to my beauty salon to look for weight loss celebrity activity plans

In fact, the celebrity activity plans you are looking for, as long as you lose all your first batch of customers, then this will be your very real batch. Case, that is to say, a celebrity model

Looking for outdoor activity plans for a beauty salon

Find a place with fresh air (such as a park or under a tree by a lake). Gather at 6 a.m., outdoor yoga at 6:30, breakfast at 8 a.m., exchange of beauty knowledge and experience from 9 a.m. to 11 a.m., beauty and nutrition lunch (mainly vegetarian) from 11 a.m. to 1 a.m.

Free activities in the afternoon . Beauty salon shaping instrument activity plan

This is just like the Smeier MR-1001 scraping instrument, which is aimed at the mid-to-high end and ignores the low-end ones. So when you make these plans, it depends on whether your instrument is good or bad, the local consumption level and other factors. A small beauty salon is opening and looking for a good promotion plan to attract customers.

Free card opening, membership card application, and 2016 beauty salon National Day activity plan

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