The significance of scholarly Chongqing public account

The significance of the scholarly Chongqing public account:

1. Chongqing Cultural Information Center focuses on the purpose of building a scholarly Chongqing and enjoying a scholarly life, and strives to build a scholarly Chongqing public WeChat platform to Give full play to the irreplaceable role of new media in promoting national reading activities. Since the platform was newly launched on April 23, the number of effective subscribers has reached 10,633, with an average monthly increase of 3,544. It has achieved this year's goal of 10,000 subscriptions five months ahead of schedule, and its operation and development are in good shape.

2. Precise positioning and release. The Shuxiang Chongqing public WeChat platform is based on the micro publishing function of national reading cultural information, conducts extensive research on users' reading preferences, effectively demonstrates the display method of column content, strives to promote the in-depth development of national reading activities, gives full play to the positive role of culture in benefiting the people, and effectively expands the public * **New channels for cultural services.

3. Carefully organize and arrange. Based on the achievements of Chongqing's cultural construction, the platform actively creates a window for local cultural information, organizes a professional editing team of graphics, texts, and videos, focuses on the editing and publishing of original content, and strengthens copyright awareness, quality requirements, and brand effects. Since its launch on April 23, it has been pushed continuously every day. A total of 451 WeChat articles have been published, including 324 original content, accounting for 71.8% of the total number of articles.

4. Fine planning and implementation. Based on the local area, the platform takes innovative measures and releases the 25th issue of the self-made video program "Reading for You" by local cultural celebrities. Since the column was launched in May, the cumulative number of readers, forwarders and followers has exceeded 150,000. The newly added original "Poetry Recommendation" column, in which local writers and poets recommend poems and essays by themselves, has been published for 10 issues, attracting widespread attention from readers and achieving a good publicity effect.

5. Accurate promotion and dissemination. The platform fully grasps the characteristics of new media communication, deeply expands publicity and promotion channels, and forms an interactive situation with self-owned media such as Shuxiang Chongqing Weibo and Shuxiang Microsite to achieve information exchange and sharing. Relying on the advantages of the platform, we have in-depth cooperation with senior online media such as Hualong.com and Dayu.com to jointly plan and form a win-win situation. Frequently interacted with new media giant Toutiao Chongqing Weibo and district and county government affairs Weibo and WeChat accounts to establish a linkage mechanism and form a new media matrix, effectively expanding the brand power, communication power and influence of public WeChat accounts, and building a The real-time platform for displaying the achievements of Shuxiang Chongqing’s phased construction has further enriched the carrier form of public cultural services in our city.