Previous sentence without counteroffer

The price is clearly stated and no negotiation is allowed

How to bargain with customers

Anyone who has ever been in sales will have this feeling: the customer’s bargaining is Like a beautiful but heartbreaking love song, it will always be with you. From a small dish business of a few cents in the market to a huge transaction worth millions between industrial and commercial enterprises, buyers and sellers are always entangled in the transaction price: the buyer always demands high quality and low price after shopping around, while the seller is thirsty. They arrogantly claim that the value for money is great and they lose money in order to strive for a higher transaction price; the buyer often uses the high price as an excuse to "move on" and say "goodbye" to the seller. In order to retain the customer's "heart", the seller ends up suffering forever. Cut "profit"? Bargaining seems to be everywhere and all the time in the market.

Price complex is an eternal pain for businessmen. In order to effectively avoid this pain, we can try to work from the following aspects:

1. Take the initiative and stop bargaining before negotiating

Before business negotiations, We can make it clear to the other party that our supply price has been "fixed" and cannot be lowered due to various reasons. We hope the other party can understand. Saying "ugly things first" blocks customers from bargaining, making them unable to bargain even if they want to, thus achieving a pre-emptive effect.

We often see slogans like this in shopping malls, specialty stores and other business places: "Fair price, no bargaining." If someone wants to make a counter-offer while shopping, the salesperson will politely point out: "Sorry, we don't do counter-offers here." In this way, a verbal battle of bargaining with customers can be easily avoided.

In addition to showing business rules like this to prevent customers from bargaining, we can also refer to the following two preemptive methods: 1. Explain to customers the factors that affect price customization, such as unique raw material formulas and processing techniques. Advanced, strong advertising and promotion, etc., indicate the reason for the "high price", allowing customers to perceive that they really get what they pay for, and it is great value for money; 2. It shows that they are not making money by operating this variety, and it is entirely because of the relationship with a certain manufacturer Shang Shang took over this business after having an old relationship for many years. He hoped that the customer could help and take care of him this time. He also told him that he would definitely make up for it in future cooperation with other varieties. Of course, the implementation of this "preemptive" approach must have a prerequisite, that is, the product itself is excellent, very fashionable, very popular, and has good sales momentum, and the price will not directly affect the customer's final purchase. Otherwise, customers will be turned away thousands of miles away.

2. Observe the situation, evaluate the situation and make a price quotation

To effectively avoid customers' bargaining, it is very important to quote the price skillfully. This involves a series of issues such as customer classification, quotation methods, time, and location selection.

First, distinguish the customer types and make targeted quotations

For those customers who are aimless and do not know the price trend, you can quote a high price and leave a certain room for bargaining; for those customers who do not know the price, you can For customers who know the specific price of a certain variety but know the pricing rules of each sales link in the industry, they should quote an appropriate price, and the price should be reasonable. For those customers who know the specific price and can purchase the same variety from other channels, the price should be reasonable. Prices should be lowered as much as possible to retain customers without losing money. In short, it is to quote different prices for different types of customers, and "go to which mountain to drink and sing."

Second, pay attention to the quotation method

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In terms of quotation methods, we should pay attention to three points: A. Quote the price of the smallest unit. For example, when quoting beer, we usually quote the price of one bottle (one dollar and fifty cents), but not the price of one piece (thirty-six yuan). This is exactly the reason. Because the quotation for the whole piece is not easy to convert into unit price, and the price of the whole piece is large, it will give people the impression of high price for a while. B. Quote the corresponding price within the average time unit. For example: Qumei (a weight-loss drug) costs 285 yuan per box. Many people think its price is too high. At this time, we can calculate it carefully. A box of 30 pills can be taken for 30 days, an average of 30 days per day. It only costs 9.50 yuan; compared with similar products that cost an average of more than ten yuan per day, it is still a good deal.

C. Do not quote an integer price. Quote more than a few hundred or tens of yuan or a few cents, and try to quote as little as a few hundred or tens of dollars. Firstly, the more specific the price, the easier it is for customers to believe in the accuracy of the pricing; secondly, we can bargain with the customer. In the process, the fraction is used as a bargaining chip to get one back and "gives profit" to the other party.

In addition, it is also a good method to explore and quote prices by asking customers to quote an affordable purchase price in advance. Third, quote according to time, place and person

1. Quote different prices to customers at different times. When the customer is very busy, we can report a blur. The price allows him to have a rough price impression of the variety, and the details can be discussed at a separate time. When customers have a clear intention to purchase, we should seize the opportunity to quote a specific price so that they can have a more specific understanding of the product price. When there are many business people in the same industry and competition is fierce, it is not appropriate to quote. At this time, the customer is busy and cannot remember the quotation, but it allows careful competitors to grasp our prices, which becomes a breakthrough point for them to attack us.