Article 4 of the Advertising Law stipulates that advertisements shall not contain

Article 4 of the Advertising Law stipulates that advertisements shall not contain false contents and shall not deceive or mislead consumers. This article stipulates that advertisements shall not contain false contents and shall not deceive or mislead consumers. This article is about the basic principles of advertising. It is required that advertisements shall not contain false contents and shall not deceive or mislead consumers. In fact, advertising must be authentic, that is, advertising activities must spread information about goods or services truthfully and objectively, but not falsely, let alone deceive and mislead consumers.

In order to standardize advertising activities, protect the legitimate rights and interests of consumers, promote the healthy development of the advertising industry and maintain social and economic order, the Advertising Law of People's Republic of China (PRC) is formulated. According to the decision of the 28th meeting of the Standing Committee of the 13th NPC on April 29th, 2002/KLOC-0, eight laws, including the Law of the People's Republic of China on Road Traffic Safety, were amended.

1. The advertisement shall not have the following circumstances:

1) Use or disguise National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;

(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;

3) Use terms such as "national level", "superlative level" and "best";

4) Damaging the national dignity or interests and revealing state secrets;

(5) Obstructing social stability and harming public interests;

6) Endangering personal and property safety and revealing personal privacy;

7) Obstructing social public order or violating social morality;

8) Content containing obscenity, pornography, gambling, superstition, terror and violence;

9) Content containing ethnic, racial, religious and gender discrimination;

10) hinders the protection of the environment, natural resources or cultural heritage.

2. By stipulating that advertisements are not allowed to be published, the order of the advertising industry can be standardized, the rights and interests of consumers can be protected, and the bad publicity and false publicity of businesses can be restricted. With the progress of society and the continuous development of market economy, advertising industry, as an important part of modern service industry and cultural industry, plays an active role in guiding consumption and expanding domestic demand. With the improvement of the socialist market economic system, the advertising industry in China has made remarkable development achievements.