What does the movie mean in the film title investment promotion?

An investment movie is an investment movie, which can also be said to be an advertisement. It is that enterprise that pays for naming rights, and this museum is named after the brand of that enterprise.

It can be regarded as the advertising revenue of the cinema, such as the money of horses. This hall is called Tencent Hall.

The principle of film distribution in title investment promotion

Some enterprises like to bombard advertisements, or take a multi-pronged approach, that is, intensively put the same advertisement through TV, newspapers, internet and other media in an attempt to achieve the effect of 1+ 1+3. Then, is it true that the more media you choose, the more frequency you advertise, and the advertising effect will be directly proportional to the input cost? The answer is not necessarily.

Zhang Yujia, a senior advertiser, believes that in order to get the best profit from the advertising portfolio, we must master the following principles: the audience of any media cannot completely coincide with the target consumer groups of enterprise products.

Therefore, enterprises and organizations should complement each other to the greatest extent when choosing media, that is, after choosing a media, they should use other media to complete the part that consumers do not include. The purpose of doing this is to meet the most effective people covered by advertisements, that is, the target consumer groups of enterprise products.

Consumers' interest, memory and desire to buy advertising information need to be repeatedly reminded and consolidated at a certain frequency. Because the audience's attention to the repeated publication and broadcast of an advertisement in a media will decrease with the passage of time, it is necessary to cooperate with various media to extend the audience's attention to advertisements.

Different media have different communication characteristics. For example, TV advertisements help to attract consumers' attention, but they can't convey much information. Newspapers and magazines can convey a lot of information.

General promotional information can be released through TV or newspapers, but detailed rules of promotional activities can be conveyed through store posters.

Different media have different time characteristics. For example, TV and newspapers can be published in time, and they can be continuously publicized with short intervals. Magazines are generally on a monthly basis and are not suitable for publishing real-time news. In the media combination, we should consider the coordination of time.

For example, TV, newspapers advertise concise news reports, and magazines advertise in-depth soft articles.

In short, no matter what form of advertising is adopted, we should follow the principle of maximizing benefits, that is, the specifications and frequencies of advertising in various media should be reasonably combined to ensure the effectiveness of advertising and save advertising expenses.