Weibo slogan anytime, anywhere

In view of the recent one or two months' heated revision of Weibo, this process continues to ferment. The general process is that Weibo changed the original feed stream mode+attention+interspersed advertisements displayed in chronological order into recommendation+mixed arrangement+advertisement mode; Some netizens spit: You don't need to help users make decisions; Sina Weibo: Find the acne studio/wedding photography studio/slimming studio around you anytime and anywhere (if you simply don't like advertisements, you can move to Weibo International Edition ~ SOFASHION); Although users keep cursing (there are too many advertisements, many recommended information are not interested, and feedback is not interested in some information but still pushed to me tirelessly), how should a product manager look at this problem ~

1. Why is it revised? 1. Make money and realize traffic; Traditionally, the news of the big V that has been paid attention to is pushed in chronological order. The control of information is in the hands of the big V. The big V can lie down with existing fans to make money, and the big V allows you to see users. In this mode, the control of Weibo platform on information is too weak and it is difficult to realize it; But if you change to the recommended hybrid mode, it will be different. Weibo platform allows users to see what they see, and the liquidity of the platform will be greatly improved, so the income data of Weibo is getting better and better;

2. What is the Polaris index at this time? Paying attention to the problems existing in the traditional push of big V messages in chronological order are: from the user's point of view: 1. Inactive users cannot get enough information; 2. Narrowing the scope of information is not conducive to making new users addicted; From kol's point of view: when the big v is in power, it is difficult for newcomers to rise; Then Weibo's ability to innovate and promote life will not be very strong. In order to save the situation, it is necessary to modify it;

3. I think there is no problem with Weibo's revision, recommendation and not displaying information according to the time flow (I have read an article before that foreign social media such as facebook have also revised the recommendation and timeline, and the only head media has not been revised, leaving WeChat, but the official WeChat account such as Goose WeChat is also being revised); Then the question is: 1. The recommendation algorithm is immature, which recommends the content that users don't like and harms the interests of core users. Some people even say that the failure of an information exhibition depends on the feedback from previous readers. Have you considered whether the interests of previous readers are the same as mine? Even if the general direction of the points of interest is the same, will the deeper points of interest be the same? Anyway, this recommendation algorithm is very strange. 2. The starting point of recommendation is wrong ~ It can be seen that the starting point of Weibo's revision is to realize cash ~ But it doesn't look good ~ The starting point of ~facebook's revision is to worry that users will miss the content they care about. For example, when I log in two days later, the platform is worried that I will miss the important news posted by friends or followers in these two days, so it will disrupt the time sequence and recommend what I think is important to me. I can accept this ~ I also think it is necessary ~

? 4. Think about an interesting little question: Will it be funny if the WeChat circle of friends is revised like Weibo ~ Maybe there will be no friends ~