What is the "broadcast" frequency of CCTV 9?

Episode 9: The Sound of Literature and Art

[Frequency Concept] The Voice of Literature and Art is the ninth program of China People's Broadcasting Station series. It is a typed professional radio station featuring "language and literature" programs and "storytelling" that serve the society. Short for "story" frequency.

[Broadcasting frequency] Medium wave 747 kHz (am 747 kHz)

[Coverage] Beijing and its surrounding areas (online listening: www.cnr.cn)

[Broadcast Time] Every morning from 6: 00 am to 2: 00 am the next day.

[Frequency slogan] It's better to say than to sing!

[frequency concept]

1. Choose a unique positioning-comprehensively analyze the present situation of China radio and television industry. Fashion is popular, music is leading, practicality is the best, and entertainment peers have their own advantages. As a latecomer, only by finding another way can we survive. We know that only by grasping the minority can we win the public, which is the inevitable result of the development trend of broadcasting specialization. Based on the characteristics of medium-wave frequency, the Voice of Literature chooses to play the card of "language": to synthesize all literary programs with language as the main form and create a frequency that purely expresses language and literature, which is a brand-new positioning of radio stations and a beneficial attempt of media reform.

2. Highlighting the charm of language-747 kHz Zhong Bo "Voice of Literature and Art" is positioned as a professional radio station for language and literature, and creating "story frequency" is its development goal. The Voice of Literature broadcasts many kinds of language and literature programs, such as storytelling, long serials, cross talk, sketches, jokes, reading appreciation, emotional night talk, etc., with various forms and rich contents, showing the infinite charm of China's language and culture.

3. Stick to the direction of development-The launch of The Voice of Literature and Art is a successful application of broadcasting typology. With her professional editing and broadcasting team, special program types and dedicated creative passion, she satisfied the simple and in-depth listening desire of the target audience. Practice has proved that this choice is correct. In June, 2004, the Voice of Literature 1 1, which just started broadcasting for three months, ranked eighth among nearly 20 TV stations in Beijing in the listening survey of CCTV Sophomore Company, and now it has gradually climbed to sixth.