What is digital marketing? Who can tell me?

Digital integrated marketing is based on information network (mainly the Internet), which has three main meanings:

1, the unity of information dissemination: that is, enterprises speak with one voice, and consumers get the same information from any media.

2. Interaction: that is, meaningful communication between companies and consumers, which can quickly, accurately and personally obtain information and feedback information.

3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to achieve overall marketing.

marketing model

Hu Ling Digital Integrated Marketing

"Customer-oriented, digital integrated marketing helps transformation"

Smart e-commerce takes digital integrated marketing as the core, advocates reshaping customer value, and helps enterprises to upgrade, expand and redefine the overall value chain of customers with the help of information and data analysis. By reshaping the value chain, it can not only bring comprehensive innovation of e-commerce model for enterprises, but also help enterprises successfully realize the innovative development of network integrated marketing.

Refer to the above? Baidu Encyclopedia-Digital Integrated Marketing