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JAC Ruiying officially released its advertising slogan: "Off-road capabilities, the foundation of sedans"

The latest news, JAC Ruiying officially released its advertising slogan: "Off-road capabilities, the foundation of sedans" "This", according to the relevant person in charge of JAC Ruiying, this advertising slogan was officially determined to be used by JAC Passenger Car Marketing Company after multiple rounds of selection and voting by experts in the industry. It is reported that JAC Ruiying has previously used many exquisite advertising phrases in a small area, including "The capable have no boundaries", "More enterprising, more sunshine", "ONLY FOR YOU", "Ruiying sets sail", " "Don't stick to the rules", "World view, world car", "Fearless expedition, unlimited future", etc. However, according to relevant sources from JAC Automobile, as an urban SUV product, the overall design of the JAC Ruiying is based on European high-end sedans. The structure and layout include front four-wheel drive, front and rear weight distribution of 50/50, good comfort and user-friendly configuration. At the same time, it also has the passability of an off-road vehicle and a sporty appearance that other high-end cars cannot achieve. design and the resulting safety. Starting from the product itself, JAC positioned it as an "off-road sedan", reflecting the characteristics of the product itself. JAC Ruiying is "China's first off-road sedan". JAC Motors hopes to convey the characteristics of the product itself with a straightforward advertising slogan, so JAC has collected thousands of advertisements within a certain range. slogan, and finally chose the advertising slogan "off-road capability, the foundation of a car". According to relevant experts, because there is a clear connection between Ruiying's product positioning and its advertising slogan, the elements in the advertising process will be more direct and simple, making it easier for consumers to remember. It may seem like a simple advertising slogan, but it is It can help consumers understand the value that Ruiying products bring to them. According to reports, although only one main advertising slogan was chosen in the end, other advertising slogans may still assume different brand missions, such as: "ONLY FOR YOU" may also become the slogan of Ruiying's customer chain management, "Ruiying "Set Sail" has become the theme of Ruiying's launch event, "More Enterprising and Sunsier" may appeal from a spiritual level, and "Non-conformity" has become the expression of Ruiying's appearance. (