Joint entrance examination training slogan

This is a review topic for the senior high school entrance examination, and the relevant information is as follows;

Drafting couplets, advertisements and slogans.

"Concentrated is the essence", couplets, advertisements and slogans are like a wonderful flower, shining in the garden of the senior high school entrance examination in China. 20 15 Yichang volume for senior high school entrance examination examines couplets in the form of idioms; Beijing used Lu Xun's works for examination; Yibin volume examines Chinese and foreign famous couplets; The Chengdu volume requires students to write propaganda slogans for the "Chengdu Food Festival" to highlight the characteristics of Chengdu cuisine; Ziyang Volume teaches students in the activity of "I have zero contact with advertising": biological advertising,

The entrance examination questions show a flexible and changeable trend. In recent years, the main questions of the senior high school entrance examination are: docking, appreciation, revision, writing and association (that is, linking couplets with a historical figure or places of interest). ).

The main problems of advertisements and slogans are: analyzing and understanding advertisements and slogans; Create and plan to write advertisements and slogans.

1. The main points of writing couplets

(1) words are equal. This is the most basic requirement of couplets, so as to be neat, symmetrical and balanced, giving people a visual aesthetic feeling.

② The structure is the same. Couplets require subject-predicate to subject-predicate, verb-object to verb-object, juxtaposition and so on.

(3) Part of speech is relative. The parts of speech of the words corresponding to the upper and lower conjunctions should be relative (the same), that is, noun to noun, verb to verb, adjective to adjective, numeral to numeral, function word to function word, etc.

(4) flat and flat. The words in the corresponding positions of the upper and lower couplet should be "flat". The last word of the upper couplet must be a flat voice, and the last word of the lower couplet must be a flat voice. However, in general, the requirements for candidates' level play are not so strict.

(5) Semantic relevance. This is the embodiment of the inner beauty of couplets, which requires that the meanings of the upper and lower couplets must be interrelated. The content association of couplets can be divided into three categories: positive couplets (the contents of the upper and lower couplets are similar), negative couplets (the contents of the upper and lower couplets are relatively opposite) and flowing (the contents of the upper and lower couplets are coherent).

2. Writing skills of advertising words and slogans

(1) Flexible use of rhetorical devices.

1 duality. Such advertisements and slogans are catchy to read, giving people a sense of beauty and easy to remember. Such as: cherish life and stay away from drugs; ② Contrast. Through sharp contrast, it gives people a deep impression and enlightenment. For example, the advertisement of Xinfei is not as good as that of Xinfei refrigerator; 3 metaphor. Make it lively. Such as: Putonghua-a bridge between 65.438+300 million hearts. 4 ask questions. It is convenient to arouse people's thinking and enhance their attraction. Why is blood thicker than water? Because there is love in it. (blood donation) 5 times. Emphasize and highlight the characteristics of the object. Such as: thomas lee, thomas lee, different. (Shampoo) 6 Puns. raise

(2) Imitate idioms (idioms, poems, famous sayings and epigrams).

Make it have a new meaning, which is conducive to rapid spread. There are thousands of people looking for her. You can get as many degrees as you want. (temperature controlled refrigerator); There are no mosquitoes in silence. (Mosquito-repellent incense advertisement)

③ Using homonyms skillfully.

It can produce the effect of love at first sight. Such as: endless cycling (cycling); Life can be better (good air conditioning).

(4) Standards to be compiled.

The content is specific and the direction is clear: it must be specific and clear, so that people can understand it at a glance and cannot be vague.

(2) Concise and unpretentious: the language should be highly concentrated and as short as possible.

(3) The idea is novel and creative: the content should be eye-catching and easy to remember.

④ The tone is cordial and warm, full of humanistic care: we should try our best to arouse people's potential virtues with the personality goals of "beauty" and "goodness".

(20 15 Yichang) couplets are very interesting language forms in traditional culture, which pay attention to the equality of words and knots.

(1) Beautiful scenery -()(2) Poor tea and light rice-()

This topic examines students' ability to write couplets. This topic examines couplets in the form of words, which is moderately difficult. There are suggestive examples of couplets in the topic. When answering questions, according to the requirements of writing couplets in problem-solving skills: the number of words is equal, the structure is the same, the part of speech is relative, the level is even, and the meaning is related, so you can answer them leniently and strictly. In the question (1), the first part is a phrase composed of two parallel main predicates, whose content is landscape description, and similar words are also 2). The first part is a phrase composed of two juxtaposed radical words, and its content is related to diet. There are many such phrases in life, such as delicacies, pheasants, tracts and so on. After writing the second couplet, compare it with the first couplet to see if it meets the expected purpose of the couplet. If so, this is the answer.

Take a good full moon (flowers are red and willow green, the moon is bright and the wind is clear, etc.). (2) Delicious food (mountain vegetables, pheasants, jade dishes, delicacies, etc. )

(20 15 Ziyang) Please write an advertisement with the theme of "Promoting Putonghua". (Use at least one repair method in 20 words)

This question examines the drafting of advertising language. To answer this question, we can combine the problem-solving skills in advertising writing to write it. This topic is to promote "promoting Putonghua", so when you plan to write it, you must highlight the theme and make the language clear. In addition, there are two special requirements for writing: "Use at least one rhetorical device and limit the number of words to 20 words", which requires that advertisements must be both literary and informative within a limited number of words, and can also play a role in encouraging publicity. As long as we pay attention to these aspects, I believe we can write advertisements that meet the requirements.

Example 1: Mandarin is a bridge between you and me. Example 2

(20 15 Chengdu) Chengdu's cuisine is world-famous. Chengdu hosts various food activities every year. Among them, Chengdu Food Festival is one of the most popular activities. Please write a slogan for "Chengdu Food Festival", demanding to highlight the characteristics of Chengdu food and reflect the enthusiasm of the people of Rongcheng. Have a certain literary talent, no more than 20 words (including punctuation).

This question examines the drafting of propaganda slogans. Attention should be paid when writing: content scope

Eternal Shu people are like fire, and eternal food is like spicy food.

1.(20 15 Loudi) Class 1, Grade 9 will hold a graduation party of "My forever junior high school", in which the "grateful teacher" section is ready to post a couplet praising the teacher, and the first half has been presented. Please fill in the second half.

The first part: peaches and plums on the three-foot platform

Downlink: _ _ _ _ _ _

(2015 Suzhou) Four sentences in the following poem can form two couplets. Please complete the combination according to the characteristics of couplets and write the answers on the corresponding horizontal lines below (fill in the serial number).

(1) Song Tao sings a good bird (2) Tongshan is more secluded (3) Spring comes.

The wind will still make the flowers fall

(1) uplink: _ _ _; Downlink: _ _ _;

② Uplink: _ _ _ _ _ _; Downlink: _ _ _.

3.(20 15 Jilin) Classical poetry is a national cultural gene flowing in our blood. Learning poetry, feeling flying, people are beautiful; Use poetry, aim high and clean, and taste delicious. Please make a bottom line according to your accumulation.

The first part: Zi Zhan enjoys the moon before the court.

Downlink: _ _ _ _ _ _ _ _ _ _

4.(20 15 Liuzhou) In the recreational activity "How much do you know about traditional culture" jointly organized by the school and the community (village), a pair of couplets stumped everyone, so please help me fill it out completely.

Part I: Sacrificing Qu Yuan on Dragon Boat Festival.

Bottom line: Mid-Autumn Festival _ _ _ _ _

5.(20 15 Yibin) According to Water Margin of Journey to the West, Childhood and Jane Eyre, the next part is inaccurate ().

The first part: Beethoven carefully composed his famous songs.

Downlink: _ _ _ _

A. Tang Sanzang waded through mountains and rivers in search of truth.

B.a young man is both bold and cautious.

C. Gulliver had a hard childhood.

D Charlotte wrote classic works with superb skill and wisdom.

6.(20 16 forecast) The new office building of a town government is completed, and there is a lack of couplets at the door. Someone wrote the first couplet in combination with the eight provisions of the current party. Please make the second couplet.

Part one: To tell the truth, it is healthy to do practical things.

Downlink: _ _ _ _ _ _ _ _ _ _

7. "Umbrella" and "crutch" are common items in life. Please choose one of them and write an advertisement for it. Requirements: no more than 20 words.

8.(20 15, Minhang District Model) It has been 77 years since the Nanjing Massacre, but wars are still burning all over the world, and death is still threatening the lives of thousands of people in Qian Qian. Please create an advertisement with the theme of "Call for Peace, Reject War". It is required to highlight the main idea, use accurate words and control the number of words within 20 words.

9.(20 15 Fuyang No.9 Middle School No.1 Model) Read the following materials and complete the questions.

65438+ 10/4, 20 15 working conferences on South-to-North Water Transfer were held in Nanyang, Henan. According to reports, the middle route project of South-to-North Water Transfer Project has been running normally since it was opened for more than a month in June, 65438+February last year. As of June 14, it has delivered 94 million cubic meters of water to Henan, Hebei, Beijing and Tianjin. Since the East Route Project of South-to-North Water Diversion was officially opened in October, 201310, a total of 4.793 billion cubic meters of river water has been pumped and 257 million cubic meters of water has been transferred to Shandong, successfully completing the water transfer task. After the implementation of the South-to-North Water Transfer Project, groundwater will be strictly controlled, and the over-exploitation of groundwater in the northern region will be reduced by about 5 billion cubic meters every year.

Please write a slogan according to the situation of "South-to-North Water Transfer Project" introduced in the materials, and use your knowledge of Chinese to promote the great project of South-to-North Water Transfer Project.

10. In order to create a rich atmosphere to commemorate the 70th anniversary of the victory of the Anti-Japanese War, the headmaster of Guanghua Middle School wants to hang some propaganda slogans on campus. Please write a slogan according to your accumulated knowledge.

Your suggested writing content: _ _ _ _ _ _

1 1.(20 15) The winter vacation is coming, and more and more students and their families plan to spend their holidays by traveling. To this end, Class One launched a comprehensive learning activity entitled "Civilized Tourism".

Please design a publicity slogan to remind everyone to travel in a civilized way (no more than 20 words).

12.(20 16. The second Sunday in May is Mother's Day. In order to create a "grateful" campus atmosphere, the Moral Education Department collects slogans from students. Please write at least one.

13. Read the following materials and answer the questions.

Due to overfishing, the number of sharks has dropped sharply, and some species of sharks are on the verge of extinction. In order to protect sharks, international animal protection organizations advocate the public to reduce shark fin consumption and maintain marine ecological balance. Celebrities such as Yao Ming, Yang Lan and Guo Jingjing responded positively and volunteered as "image ambassadors" to protect sharks and refused to eat shark fins.

The research of an environmental investigation agency shows that the mercury pollution of shark fin, a high-grade food, is as high as 70%, and the proportion of mercury that can be absorbed by human body has exceeded 42 times of the normal allowable content, which is harmful to the higher nervous system of human body.

Please synthesize the main information contained in the above two materials and design a slogan or public welfare activity for the protection of sharks.

14.(20 15 Huanggang Simulation) Aiaihu Middle School carried out comprehensive practical activities with the theme of "practicing socialist core values". You are welcome to actively participate in it.

(1) The school is going to hold a singing contest, and all classes are actively participating. You need to put a couplet on each side of the stage. The first couplet has been written. Please write the second couplet.

The first part: sing the main theme, cast the soul for the country, and gather together.

Downlink: _ _ _ _ _ _ _ _ _ _

(2) In the spring season, the vitality is infinite, the campus is green and the wheatgrass is in full bloom. In order to remind people to protect the beautiful scenery, please write a hint for the environmental protection sign of the flower bed. Rhetoric is needed.

15.(20 15 Xiangyang) It seems that just yesterday, we entered the school gate of junior high school happily, but in the blink of an eye, three years have passed quietly. Junior high school life is like a post in life, which means the end and the beginning of a new journey. Looking back on the past days,

(1) Suggested slogan In order to create an atmosphere, a publicity slogan should be posted in the classroom. Please write the second half of the slogan according to the sentences with horizontal lines.

The first half: recalling the past, happiness is just around the corner;

The second half of the sentence: _ _ _ _ _ _ _ _ _ _

(2) Design activities In order to make this activity colorful, please design two more activities.

(1) Talk about the learning process.

②__________________

(3) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

(3) Revisiting Classics In the past three years, we have read many classic literary works. In these works, there are always some characters, plots and scenes left in our hearts.

The following are the names of classic literary works in textbooks. Please choose any one, write a sentence about your most memorable content or theme, imitate the example, and write down the corresponding title of the work.

Works: Back, Last Lesson, My Uncle Christmas.

Example 1: Laughter makes the world look bleak. (Kong Yiji)

Example 2: Special words and deeds foretell the tragic ending. (Kong Yiji)

To write: _ _ to write: _ _ to write

________________________________________________________________________

Drafting couplets, advertisements and slogans.

1. A piece of chalk records the Spring and Autumn Period (or: a piece of red heart smells fragrant, and a lifetime of hard work casts the soul of a master, etc. A: It's enough to be lenient. (1)1⑤ (2) 423. (1) Uncle Mao only loves the lotus in the pond. (2) Yuanming only picks chrysanthemums under the fence (a wide pair is enough). Crutch: When I fall, you are my reliable friend. 8. Example 1: Let the clear spring of peace extinguish the fire of war. Example 2: Build peace with great love and resolve disputes with reason. Example 1: One river and clear water will be sent to the north forever, and hundreds of millions of people are soul mates. Example 2: The South-to-North Water Diversion Project is a Chinese dream, and Wan Li has beautiful ecological landscape. Example 3: Thousands of miles of Chinese feelings are surging, and a river of clear water is sent to the north. 10. Celebrate the victory of War of Resistance against Japanese Aggression and remember the history of humiliation. 1 1. Example 1: Civilized tourism is accompanied by civilization; Example 2: Civilized tourism is inseparable from everyone's participation. 12. Example 1: mourning for parents 13. Example 1: Sharks are innocent and shark fins are poisonous; Protect sharks and stay away from shark fins. Example 2: Shark's fin is the reason why humans kill sharks, and it is also the last weapon for sharks to retaliate against humans. 14.( 1) Stimulate positive energy to make youth shine. My dream will come true with the dream of my motherland. (2) Example 1: I spilled tears when picking flowers and got a fright when stepping on grass. Ex. 2: Look how beautiful I am. Do you still have the heart to pick it? 15.( 1) Show future pride. (2)3) Example 1: two big characters, showing patriotic strength. ("Last Lesson") Example 2: Dignified appearance shows the country's heart. Example 3: When the bell rings, don't abandon the beautiful French. (Last Lesson) Example 4: A back figure embodies the power of fatherly love. ("Back") Example 5: Crossing the railway twice showed my deep love for my son. ("Back") Example 6: Tears spread everywhere, and finally I realized the depth of my father's love. Example 7: A letter from home evokes the dream of making money. ("My Uncle is Enjoying Music") Example 8: Flee hastily, leaving the world cold. ("My Uncle is Happy") Example 9: Ten coppers, pinning social hopes. ("My Uncle Yule")