The 2023 winter tour promotion event "So Close and So Beautiful to Hebei for the Weekend" was held in Beijing

China News Service, January 17th. In order to attract more tourists to Hebei for sightseeing and leisure during the New Year, further enrich the supply of Hebei winter tourism products, and create a new image of Hebei’s bright winter tourism, January 16th , sponsored by the Hebei Provincial Department of Culture and Tourism and co-organized by Hebei Radio and Television Station, Hebei Tourism Investment Group Co., Ltd., and CYTS Lianke (Beijing) Digital Marketing Co., Ltd. ***, the "So Close and So Beautiful Weekend to Hebei" 2023 Winter Tour The Hebei Blessed New Year promotion event kicked off grandly in Beijing. "So Close and So Beautiful Weekend to Hebei" 2023 Winter Tour to Hebei's Blessed Lands to Celebrate the Chinese New Year Promotion Event Launches This event adopts a combination of "online and offline", with the theme of "Hebei Winter Invitation" of "Majestic and Majestic Beauty" The promotional video opens with the lively and festive atmosphere of the dance "Happy New Year". The theme of "Visit Hebei's Blessed Lands in Winter to Celebrate the New Year" was promoted at the event, and Hebei's cultural tourism preferential policies and measures were released through videos. In recent years, the Hebei Provincial Department of Culture and Tourism has made great efforts to promote the recovery of the province's cultural tourism industry. The province's cultural tourism system has concentrated its efforts on serving the people of the province and attracting tourists from Beijing, Tianjin and other places, and has introduced a series of policies to vigorously enrich people's festivals. Cultural life and tourism life, promote the restoration and revitalization of culture and tourism, and create a new situation in the development of cultural tourism. Zhang Cai, deputy director of the Propaganda Department of the Hebei Provincial Party Committee and Party Secretary of the Hebei Provincial Department of Culture and Tourism, pointed out in his speech that Hebei has beautiful scenery, brilliant culture and rich tourism resources. In recent years, it has created a large number of all-region tourism projects by holding provincial and municipal tourism development conferences. In the boutique area, the supply of tourism products is increasingly abundant, and tourism infrastructure and public services are comprehensively optimized, providing more and more diverse choices for the general public and tourists to travel in Hebei. Hebei's winter tourism is also rich and colorful. Riding on the success of the Beijing Winter Olympics, Hebei's ice and snow tourism products and services have been comprehensively improved, and brand awareness and reputation have reached a new height. Chongli, the main venue for the snow events of the Beijing Winter Olympics, has more than a dozen high-level ski resorts and multiple well-equipped ice and snow towns, making it a popular destination for winter tourism. At the same time, high-quality hot springs are scattered throughout Hebei, each with its own characteristics. The ancient charm of the ancient cities in Zhengding, Guangfu, Yu County and other places complement each other with the lively and festive folk temple fairs, making them the first choice for people to travel to celebrate the New Year. According to Zhang Jingshan, Secretary of the Party Committee and Chairman of Hebei Tourism Investment Group Co., Ltd., Hebei Tourism Investment Group Co., Ltd. has seized the major economic opportunities after the Olympics and strives to build new cultural tourism scenarios such as white ice and snow, red party building, green leisure, and healthy retirement. , in the next step, the company will give full play to the advantages of state-owned enterprises, carry out the mission of strengthening the province through tourism, face Beijing and Tianjin, serve Beijing and Tianjin, continuously improve the quality of tourism services and tourist satisfaction, and strive to build a tourism investment and cultural tourism brand. Shi Anping, a first-level inspector of the Beijing Municipal Bureau of Culture and Tourism, said that Beijing and Hebei have been geographically connected, closely related to each other, geographically integrated, and culturally consistent since ancient times. In the future, the cultural and tourism departments of the two places will continue to promote the mutual sharing of resources and mutual tourist sources. Delivery and market mutual benefit, together we write a new chapter in the coordinated development of Beijing-Hebei culture and tourism. Wang Heyun, first-level inspector of the Resource Development Department of the Ministry of Culture and Tourism, pointed out in his speech that Hebei is rich in winter tourism resources, with ice and snow, hot springs, and folk customs each having its own characteristics. In particular, Zhangjiakou, as one of the hosting sites for the 2022 Beijing Winter Olympics, has become the largest ice and snow tourist resort in North China. The opening and operation of the Beijing-Zhangjiakou high-speed railway has made it more convenient for people from Beijing, Tianjin and the whole country to travel to Zhangjiakou. This time, Hebei held a "Winter Hebei Tour" themed promotion event in Beijing, releasing the province's winter tourism themed activities, special product routes, and measures to benefit the people, which will surely further stimulate the general public's enthusiasm for traveling to Hebei and prosper the winter tourism market. Helping "check-in travel and leisure to open up a happy Spring Festival" has become a new trend in the festival. At the meeting, Hebei cultural tourism preferential policies and measures were released at the same time. At the same time, Beijing Travel Agency, Beijing RV Camping and Self-Driving Tourism Association, and Travel Experts launched the "Send Passengers to Hebei" plan, and Hebei Airlines brought a "Happy Invitation to Hebei Winter Tour" pop-up performance. The Spring Festival holiday is the peak period for people to visit relatives and friends and travel for leisure.

It is reported that the Hebei Provincial Department of Culture and Tourism will actively respond to the notice of the General Office of the Ministry of Culture and Tourism on launching the "Check-in Tourism and Leisure to Open the Happy Spring Festival"-2023 New Year Tourism and Leisure Promotion Activity, vigorously innovate publicity and promotion, and enhance "Winter Hebei Tourism" With the brand awareness and influence of "Celebrating the New Year in a Blessed Land", we organize and carry out cultural and tourism activities with diverse forms, rich content, and a combination of online and offline activities. We will vigorously carry out cultural tourism by taking advantage of the great season of "the spring breeze picks up and everything revives" in the cultural tourism market. The series of activities guide tourists to participate in winter tourism and leisure, polish the eye-catching ice and snow business card of winter tours in Hebei, enrich Spring Festival culture and tourism life, promote the orderly recovery and development of culture and tourism consumption, and create a happy and peaceful festival atmosphere. Winter trip to Hebei's blessed places to celebrate the New Year. The Hebei Provincial Department of Culture and Tourism seizes the new opportunities and new hopes of cultural and tourism development and embraces recovery and revitalization. Adhering to the concept of win-win cooperation, innovation and openness, it responds to the Ministry of Culture and Tourism's "check-in tourism and leisure" The call for the “Happy Spring Festival” 2023 New Year tourism promotion activity is to comprehensively cultivate and integrate ice and snow tourism resources, and link up with cities in the province to launch five major themed winter travel products and The high-quality routes make Hebei the first choice for leisure and vacation for tourists from Beijing and Tianjin. At the event, Wang Rongli, deputy director of the Provincial Department of Culture and Tourism, introduced the relevant contents of the national collection campaign for the theme song "So Close, So Beautiful, Going to Hebei on the Weekend". Wang Rongli pointed out that this solicitation activity is based on the theme of "So close, so beautiful, going to Hebei on the weekend". The selected songs must have a clear theme, smooth melody, easy to sing, be able to reflect the characteristics of Hebei's cultural tourism, display the image of Hebei's cultural tourism, and be full of strong The flavor of the times and artistic expression. Works are encouraged to be diversified in genre, form and style, and at the same time innovative and easy to disseminate through new media such as the Internet. This song collection activity will select 11 outstanding songs as outstanding works, with a maximum bonus of 500,000 yuan, including 1 first prize, with a bonus of 200,000 yuan; 10 excellence awards, with a bonus of 30,000 yuan each. The time is from January 16 to March 15, 2023. It is understood that more than 150 A-level scenic spots in Hebei Province have launched free or half-price tickets, and more than 80 star-rated hotels have launched promotions with half room prices during the Spring Festival. In addition, more than 600 cultural and tourism activities of various types have been launched.