Seven departments issued a document: What are the chaos behind further standardizing celebrity advertising endorsement activities?

There are many chaotic phenomena, such as celebrity endorsement fees, money worship, abnormal aesthetics, entertainment first, false advertisements, low-quality advertising content, edge ball, hiring immoral artists and so on. These chaos have seriously violated the relevant laws and regulations, resulting in a bad social impact. Therefore, the official issued relevant documents, hoping to standardize celebrity advertising endorsement activities, on the one hand, to regulate the market, on the other hand, to protect consumers, and also hope that celebrities and enterprises can implement this goal.

Seven departments jointly issued "Guiding Opinions on Further Standardizing Celebrity Advertising Endorsement Activities". Once this news was released, it attracted many people's attention and won their praise and support. In recent years, there have been various chaos problems in celebrity endorsement advertising activities, which not only disturbed market norms, but also misled consumers and caused adverse effects on society. In order to standardize the market, seven departments have specially issued relevant documents, hoping to standardize celebrity endorsement advertisements.

In recent years, we have seen a lot of celebrity endorsement advertisements overturned, and the celebrity endorsement fee has exceeded our imagination. Although celebrities have certain influence and appeal, celebrity endorsement fees really make people feel horrible. In the final analysis, the money has to be squandered from consumers, and the ultimate victims are consumers. In addition to sky-high advertising fees, there are still many chaos problems behind it.

Some enterprises set a very bad negative example to the society in order to gain eyeballs, scratch the edges maliciously and convey abnormal aesthetics. Celebrity artists always pay attention to the cost and never pay attention to the quality of the brand they endorse. This is also a confusing problem. I hope that through this rectification, these chaos problems can be completely stifled. Stars also need to be responsible for the advertisements they endorse, and enterprises also need to pay attention to the choice of spokespersons.