Three demonstration articles of column planning

How to carry out column planning The following is a column planning model, please refer to it.

Model essay on column planning 1

First, the column planning background:

In today's society, hot news events that affect people's lives attract the attention of countless people and become the battlefield for news media to grab audiences. However, the traditional news report presents a complicated world to the audience in a very short time, and the news information provided by the media keeps rushing to the audience in an avalanche, which makes the audience unable to seriously think and digest, and the audience is confused. This kind of report does not really meet the needs of the audience to acquire knowledge and be inspired, so the audience calls for in-depth news reports and the profound enlightenment behind them. In-depth news reports and comments by news media are the inevitable requirement of news communication in the 2 1 century, which can also stimulate China people's patriotic feelings of caring about national affairs and enhance national cohesion and centripetal force.

Second, the column name: "Spicy Review"

Third, column positioning:

Different from party and government news and pure economic news reports, it not only has the necessary elements of news, but also takes hot news as the starting point and commentators as the main content, reflecting that program practitioners try to give viewers a correct value orientation and advocate social responsibility through programs.

Fourth, the purpose of the column:

Explore social hotspots, go deep into grassroots investigations, criticize the current situation bluntly, and be the mouthpiece of the people. Taking hot news as a breakthrough, we should dig the news behind the news, expose hidden facts and reveal the essential truth of the incident. By digging deep into the truth behind the news, we can educate people with facts and give them guidance through profound and thorough comments. At the same time, we can improve the ratings of programs and promote a win-win situation for social and economic benefits. Five. Audience analysis:

Main audience: all social strata with cultural knowledge.

Marginal audience: people with low education but interested in current affairs.

Six, column characteristics:

This column focuses on current affairs comments, with a single theme, in-depth internal structure and progressive logical order. It has a fixed host and invites authoritative commentators on related topics, and strives to make the audience easy to accept and enjoy by changing the traditional news commentary form, highlighting news characteristics, commenting on current events and emphasizing current trends.

Seven. Column length: 40 minutes

Eight, broadcast time: every Saturday night 19: 40, once a week.

Nine. Column form: investigate and analyze news events and phenomena, and integrate comments between live broadcasts.

X. host style: spicy and sharp, yet relaxed and lively.

XI. Column process:

The first article: the most controversial and popular news

Lead to the topic of this program

The second part: the inspiration behind the news.

Let the truth surface and focus on the sharp comments of commentators.

The third part: the host makes a conclusion.

Through the host's summary of this program, give the public a guide to action.

Twelve, column promotion:

(1) Play promotional videos in important time periods of authoritative channels.

(2) Take the initiative to contact relevant administrative departments, such as municipal administration, insurance, transportation and welfare. , and cooperate with them in special news information.

(3) After this broadcast, pre-broadcast the main contents of the next program. Everyone is the discoverer of news clues, so let the audience participate in the program.

Column planning model essay 2

One. Foreword:

China has the largest employment force in the world, and people's concern and demand for jobs and talents are rising. Under such a profound social background, both enterprises eager for talents and job seekers with dreams need more and smoother communication channels. CCTV's Absolute Challenge is an inevitable product in such a big environment, and its success also proves the objective demand of the market.

As far as the western city of Chengdu is concerned, the unprecedented population flow and the increasingly prosperous economy are intensifying the fierce professional competition. This objectively puts forward higher technical performance requirements for the human resources market. However, the current situation is that despite the unprecedented enthusiasm for market participation, from employment agencies to newspaper information to online recruitment, such as the special editions of "Worry-free Future" and "Easy Job Search" successively launched by Huaxi Daily and Chengdu Business Daily, this channel has obvious defects of focusing on information and being difficult to express in depth. Job seekers are eager to learn scientific job-hunting methods and have a stage to show themselves. Enterprises need to convey corporate humanistic ideas rather than simple employment information to attract outstanding talents. Based on this, TV workplace naturally becomes an appropriate supplementary way.

Compared with Absolute Challenge, Dianjiangtai column is based on enterprises in Chengdu, adopts localization strategy, takes the current situation of economic development and talent demand as the guide, perfectly combines vocational exchange education with local culture, and strives to become a workplace stage of common concern for regional job seekers featuring economy and entertainment. At the same time, through brand operation, it will open up more effective publicity channels for local enterprises besides traditional advertising forms.

Second, the feasibility analysis of the column:

The "Dianjiangtai" column is planned to be broadcast in the evening prime time of Chengdu TV Economic Channel, which is at the forefront of thought. As a large-scale boutique TV program with human resources as its main appeal, it has pioneering significance in Chengdu. From the success of CCTV's Absolute Challenge, it is not difficult to see that when employment becomes a social topic, there will inevitably be a huge crowd of people concerned. According to rough calculation, there are 6,543,800+people in Chengdu who need to find jobs every year, and there are at least 4 million matching professional followers. Therefore, it can be predicted that the "Dianjiangtai" column will have a strong audience base. On this premise, the relatively serious and professional recruitment process will be interpreted in the form of relaxed and interesting programs, and the real and sensible on-site recruitment will be combined with colorful content arrangement. This kind of program obviously has realistic social significance and public welfare connotation, so its attraction is not single.

The column will be fully supported by the news industry, which ensures the refined operation of the column.

Third, column analysis:

1、? Real recruitment, real results? Here, the position is real, the challenge is real, the characters are real, and the ending is real. As long as it is authentic, it is a hope for those applicants who are eager to succeed. As long as you lock the "point desk", you can get a lot of workplace information without leaving home, which can attract the attention of a large number of candidates.

2. The layout of the stage emphasizes strong antagonism, and the relevant content of this main line development is naturally attractive, ensuring visibility.

3. The large information capacity of the "information desk" is also one of the highlights.

On the one hand, through the content of the main edition, candidates are gradually familiar with job hunting skills, thus participating in the competition in a targeted manner. Corporate trainer? 、? Management consultant? 、? Career counselor? Senior experts will visit the site in person. They are not only arbiters of competition, but also guides of vocational guidance. These experts not only set interlocking questions for the candidates, but also comment on the questions answered by the players. Finally, they will give some advice to the losers. Experts' questions are targeted and purposeful, and those opinions and suggestions are of great inspiration to candidates.

On the other hand, the column will build a special website (cooperation) and a special supplement to inform a sufficient number of job-seeking and recruitment information consistent with the positioning level of the column. In order to complement the main version.

4. In terms of production, "Dianjiangtai" will take the route hosted by famous stars. Attract public attention with personality style.

Fourth, column setting.

Column orientation: excellent information puzzle column. The column strives for high style and localization, and pays attention to the entertainment and sociality of the column. Reflection? Challenge? Contemporary proposition of.

Quick board: (to be determined)

Verb (abbreviation for verb) Column flow:

Each program determines that a company and three job seekers compete for the positions provided by the company on the spot; There is no charge for enterprise registration preparation in the early stage of the project.

For the fairness and authority of the column itself, organize an expert review team to be responsible for the on-site topic setting and scoring, and notarize it by the notary office;

Open the on-site prize-winning hotline to improve the participation of columns;

Broadcast new recruitment information in the form of subtitles to improve the attention of job seekers.

The audience chose it? A star a month? And corporate evaluation to find the star of the year? Activities-reflect the continuity and sense of responsibility of the column.

Input and profit model of intransitive verbs;

The operation based on TV columns is a long-term process, so news advertisements have long-term preparations for the capital investment and operation of "Dianjiangtai". In order to ensure the normal operation of the column, 2.5 million yuan was specially set up. 3 million fixed funds as special funds.

Input: TV studio, production cost and channel occupation fee. Production cost (including packaging). Bonuses and prizes: in order to increase the audience's attention and improve the ratings of the column, several lucky viewers will be introduced in each issue, and cash or prizes will be given; Staff salaries and office expenses. Marketing expenses.

Profit model: the cost of advertising and live broadcast in the column, as well as the income of column activities based on the platform of improving ratings in the future.

Seven. Market operation:

The marketing of "Dianjiangtai" column is mainly to improve the visibility and ratings of the column. The steps are as follows: first, optimize the column resources to realize value-added; Secondly, realize the sustainable development of columns, and use this as a platform to expand related projects, and finally form a three-dimensional profit pattern centered on columns.

1, column publicity:

Mainly in the form of news advertisements in other media entities with great advantages, echoing the great advantages and columns of other media:

A. Cooperate with the special edition of "Easy Job Search" of Chengdu Business Daily, and open a column every Sunday to introduce the recruitment enterprises and job seekers that night, so as to attract the attention of the audience;

B. Make use of the news advertisement pages of print advertisements such as Chengdu Business Daily, Chengdu Daily and Chengdu Evening News to make positive hype and related news reports;

C, making use of the new media resources of news advertising companies, making special pages in Tianhu.com and Tianfu hotlines and releasing relevant advertising information at the same time;

D, using SMS platform and community radio to open job-seeking hotline and expert consultation service, and echoing the column;

E. Preview of other time columns of Chengdu TV Station.

2, chromatographic column packaging:

First of all, in the arrangement of program content, the whole recruitment process is guaranteed to be complete and true, including not only rigorous and sharp questions, practical ability test, but also real scene simulation; On-site organization of three selection teams, namely enterprises, experts and on-site guests, to form interaction, and at the same time, to encourage the audience to participate in the quiz through hotline, and to encourage them in the form of prizes or bonuses; The topic flowers produced by FLASH animation are interspersed in the middle of the column, which enriches the content and makes the whole program more fashionable and modern. Packaging host, the host will truly become the image spokesperson of the column; Among the candidates, launch? A star a month? During the activity, it was selected by the audience. On the anniversary, with its achievements in the enterprise, the enterprise was selected as "about Taiwan"? Star of the year? Improve the authority and sociality of the column.

Expansion of related projects:

When the influence of the column is improved to a certain extent, a series of projects and activities can be planned around the column, which will promote the program to a higher level on the one hand, and expand resources on the other hand to realize the three-dimensional operation of the column.

A, cooperate with the special edition of "Easy Job Search" of Chengdu Business Daily, launch a talent salon, establish a senior talent resource pool, publish it on the website of "Dianjiangtai", and hold regular talent exchange training and other activities;

Cooperate with human resources news to launch a special issue of "Dianjiangtai" every year. Star of the year? And then what? A star a month? To sum up, to publicize the humanistic concept of enterprises as the main content, market-oriented distribution;

Cooperate with professional film and television culture companies to distribute audio-visual products of Dianjiangtai.

Eight, column group members:

General manager of the column: 1 person is fully responsible for the overall operation of the column.

Person in charge of the column: 1 person is responsible for the specific implementation of the column and cooperates with the general manager of the column for daily management.

Production department: a, column leader: two people are responsible for the production control of the program, guiding the production of the program and communicating with the TV production unit.

B producer: 1 person cooperates with the director to produce the program and supervises the production and broadcasting of the program;

Planning Department: 3 managers, 1, 2 planners, responsible for column planning and packaging, marketing plan formulation and copywriting;

Marketing Department: 4 managers, 1, 3 members, responsible for customer communication, business development and implementation.

Column planning model essay 3

I. Column Name: Tourism Weather Vane

2. Broadcast time: every Friday at 5: 00 pm10? 6: 10

Three. Column type: tourism (culture, food, folk customs, scenic spots and historical anecdotes in this area)

Fourth, background analysis:

1. With the improvement of people's living standards, tourism has gradually become a pastime for people to relax and relieve the pressure of life and work. Tourism is the sum total of all relationships and phenomena that people take in order to seek spiritual pleasure.

2.？ Eat, live, travel and buy entertainment? Simple six words can form a tourism system, arouse people's interest, and by adding mystery and anecdotes, the program will be more eye-catching! With beautiful lyric music, students can have a relaxed and beautiful hearing experience in their leisure time.

3. The cultures, diets, folk customs and scenic spots all over the world can give the audience a new understanding of the world and let everyone enjoy a relaxing listening feast during their busy study! Will the program continue? Diligent in discovery and sensitive to feelings? Travel purpose, carry forward? Hearsay? The communication spirit of sharing focuses on creating a new documentary with insight into human nature and reflection on culture.

Tourism is an increasingly fashionable topic, and we young people are the main force. University life should be rich and colorful, and we need to inject more fashion elements. Therefore, our radio station has developed tourism programs. As we all know, college students like to play, so why don't we provide them with a good place? And this column is entertaining itself, which will inevitably arouse everyone's * * *.

5. It is also an interesting aspect for most people to introduce distinctive human and geographical landscapes from different angles and regions every week, highlight the particularity of programs and explore anecdotes. So the program will have a refreshing feeling!

Verb (abbreviation for verb) column content:

Every program cycle will have a special theme. According to the introduction of food, housing, transportation, travel, shopping and entertainment in the city, some regional history and celebrity anecdotes of the city are the theme of the program! Background music is a kind of music that is relatively relaxed and related to local customs. The announcer is particularly important in cooperation. It is necessary to introduce this week's theme in a relaxed and friendly language. When May Day and summer vacation come, there can be some tour route introductions and some special programs! Provide more choices for students!

1. Food: Introduce the food in China and other places.

2. Accommodation: the situation of the hotel where you stayed during the trip.

3. Line: transportation.

4. Tour: Attractions.

5. purchase: shopping.

6. Entertainment: The story of entertainment.

7. Explore: Explore the secrets of anecdotes.

Sixth, the slogan of the column: how far is it, how far is it, and a new journey begins.

Seven, program flow:

1, wonderful music is accompanied by the upcoming radio number.

2. The total number of flowers in this column

3. The announcer's opening remarks

4. Play the music of special tourist attractions.

5. Anchor talk (talk about accompaniment music and change it at will) (30 minutes)

6. Collect relevant current travel videos online and make them into audio (let the audience feel the tourist attractions more truly) (10 minutes).

7. Collect the tourist attractions that college students want to visit or know and make them into audio format (10).

8, anchor concluding remarks

9. Weather forecast

VIII. Feasibility analysis:

It is very necessary to set up life tourism humanities projects. Life is what everyone is doing, and the fun of life lies in sports. The audience of this program is people who are close to nature and love to travel. College students, a youthful and energetic group, are more suitable for this program. They generally have a good living standard and cultural level. Therefore, tourism frequency not only provides the audience with tourism service information and leisure service programs, but also enriches people's lives. The columns offered include tourism information, ethnic customs and so on. In relaxed and natural radio programs, listeners can gain knowledge of geography and humanities, and at the same time cultivate their good consciousness of loving nature and protecting the environment. The beginning of this project

It will well reflect the characteristics of entertaining and entertaining. College students have psychological motivation to travel, they don't have enough travel time, they don't have the money to actually travel, and they don't have a weathervane to solve problems. We offer travel options and accumulate them to prepare for their future departure.