Complete 520 Flower Shop Event Planning Plan

Valentine's Day is a typical Western Valentine's Day, but in recent years it has become a festival that young people in our country look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. The following is the "520 Flower Shop Activity Planning Plan" compiled by me for your reference only. You are welcome to read this article. 520 flower shop activity planning plan (1)

1. Goal strategy

1. The overall goal is to achieve the success of the event in the Sansanmen Valentine's Day event, and to provide a good foundation for the flower shop. Attract more customers, win the support and love of more people, and ultimately achieve the greatest benefits.

2. Specific goals During the event, strive to achieve a three-day turnover of more than 20,000 yuan per day, order no less than xxx flowers per day, and deliver flowers no less than xxx times per day. The total number of scattered flowers is xxx.

2. Purpose of the event

With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

3. Activity objects 4. Activity theme 5. Activity methods

(1) Determine partners For this activity, we can find companies that supply us with bouquet decorations and flower care products. Cooperate to obtain sponsorship from their company.

(2) Promotion methods:

1. Flower reservation activities

2. Valentine’s Day themed flower exhibition activities

3. Valentine's Day Flower Bouquet Promotion

4. Special event on Valentine's Day to scatter flowers

5. Small supplies related to flower arrangements

4. Event time and Location

Event time: This event lasts for three days, namely May 19th, 20th and 21st.

Event location: This time, we will go to cinemas, entrances to large entertainment venues, squares, gardens, and other places where Valentine’s Day lovers will go together.

5. Advertising coordination methods

1. Large display boards.

2. Flyers.

3. Signage design, flower shop decoration and layout.

4. Website promotion.

6. Material preparations

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely accept Various reservation bouquets and online ordering, and at the same time, we are preparing to replenish sufficient supply for the large-scale flower delivery and flower selling activities at the event, and the items provided by the partners are packaged and used as small gifts for the event.

7. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can obtain new and old customers of our store. If any customer has any doubts about this event, sales The personnel should explain in detail, and the final interpretation of this activity rests with our store.

8. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and resolve customer concerns about our activity. If you are dissatisfied, 10 people will be randomly selected to give away our exquisite gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop The sales rate of the store has improved one level after another. 520 Flower Shop Activity Planning Plan (2)

1. Foreword

A flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers convey people's colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this beautiful city! Here, we work hard and struggle just for the sake of fragrant gardens, people’s bright smiles, and a bright future!

Valentine’s Day is approaching. This romantic, emotional and charming day is a day that our flower shop creates floral miracles every year, and it makes us full of expectations.

2. Target Strategy

1. Overall Goal:

In the Sansanmen Valentine’s Day event, achieve the success of the event and attract more customers for the flower shop. More customers, win more people’s support and love, and ultimately achieve the greatest benefits.

2. Specific goals

During the event, strive for a three-day turnover of more than x million yuan per day, order no less than xxx flowers every day, and send flowers a lot of times every day At xxx times. The total number of scattered flowers is xxx.

3. Purpose of the event

With the improvement of people’s living standards, people’s various demands for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

IV. Target audience

Our flower activity mainly targets people aged 16-30. 82.2% of these young people have a novelty-seeking mentality. There will be a consumption boom for this consumer product.

5. Activity theme

"Flower invites you to spend Valentine's Day together."

Six. Activity methods

(1) Determine partners

In this activity, we can find companies that supply us with bouquet decorations and flower care products for cooperation. , strive to obtain sponsorship from their company.

(2) Promotional methods

1. Flower reservation activity - door-to-door flower delivery project.

2. Valentine’s Day themed flower exhibition.

3. Valentine’s Day flower bouquet promotion.

4. Special Valentine’s Day flower scattering event.

5. Small supplies related to flower arrangement.

7. Event Time and Location

(1) Event Time

This event lasts for three days, namely May 19th, 20th and May 20th. 21st.

(2) Activity location

The location of our flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens, etc. A place where lovers will go together while waiting for Valentine's Day.

8. Advertising coordination methods

1. Large display boards.

2. Flyers.

3. Signage design, flower shop decoration and layout.

4. Website promotion.

9. Early Preparation

(1) Personnel Arrangement

Recruit xx temporary workers (xx women, xx men) before the event day, Responsible for delivery, customer service, bouquet decoration, publicity, and selling loose flowers. Delivery personnel are required to be familiar with the local environment, so that flowers will not be unable to find the location or be late for delivery.

X number of delivery personnel are required (our original delivery personnel and x male temporary workers);

X number of personnel are required to answer phone calls and online orders (our original number ) x number of customer service staff, x number of female temporary workers);

Door-to-door publicity, x street publicity personnel (x temporary workers x female Universities, movie theaters, entrances to large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together (our store originally had x sales staff, and xx were female temporary workers. The sales staff would give a little (Additional training);

In addition to the necessary requirements for temporary workers sent out, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

(2) Material preparation

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package items provided by partners as small gifts for the event.

10. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

11. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and resolve customer concerns about our flower shop. If you are dissatisfied with the event, then xx places will be randomly selected to give out our store’s elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

12. Cost budget

Temporary labor costs: xx people, with an average salary of xxx yuan per person for 3 days.

In-store store decoration: Replace some old accessories and add a red carpet from the store entrance to the store. The store decoration is more prominent than the adjacent store to attract the desire of passers-by. About 2,000 yuan.

Advertising expenses: xxx yuan for a banner, xxx leaflets for about xxx yuan, renting about x large display boards in the attachment area for one month, each one for about xxx yuan per month.

Project cost

Temporary labor cost is xxx yuan.

The decoration of the store is xxx yuan.

Advertising expenses are xxx yuan.

Total xxx yuan.

13. Accident prevention

1. In order to avoid late delivery of flowers, we will notify the flower delivery person to arrive at the destination xx minutes in advance.

2. If there is intervention from government departments, we will carry out reasonable coordination and actively cooperate with the government's work.

3. When encountering customer complaints, we will communicate with the customer in the most appropriate way, apologize to them immediately, and take appropriate measures to resolve the customer’s dissatisfaction

1. Form a whole system with complete facilities and perfection to meet customer needs, publicity in place and service at home.

2. Increase the public’s awareness of Flower Flower Shop and leave a deep impression on the public, just like melatonin comes to mind when it comes to gift-giving, making consumers the first thing they think of when it comes to sending flowers. It is our Flower Flower Shop; thus we have more loyal and stable customers. 520 flower shop activity planning plan (3)

1. Foreword

A flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers spread a variety of emotions to people.

Fortunately, our Qianhui Flower Shop has also become an important part of weaving this beautiful coastal city! Here, we work hard and struggle just for the fragrant home, people's bright smiles, and a bright future!

xx Flower Shop was opened in 20xx and is located in a small private flower shop in the center of Tianjin. Since its opening, the flower shop has been doing well thanks to the concerted cooperation of the owner and employees.

x month x is approaching, and we will usher in our 20xx Valentine’s Day again. This romantic, emotional and charming day is the day our flower shop creates floral miracles every year, and it is also the day we look forward to.

For this Valentine’s Day, our flower shop’s public relations department has decided to adopt a series of plans that closely follow consumer needs and the requirements of the times. We hope that the “owners” of the flower shop can make suggestions and fully cooperate. .

2. Project background

In fact, Qianhui Flower Shop’s Valentine’s Day planning in previous years has many advantages that we should continue to use. For example, after a long period of accumulation, our flower shop has formed a good image in the minds of customers, and many old customers have been supporting us. Only then can Qianhui Flower Shop be able to gain a foothold here and gain people's attention. of praise. But it cannot be ignored that the shortcomings of our store are becoming increasingly apparent. Especially in the face of festivals like Valentine's Day and Spring Festival, we lack a strong momentum and fail to fully seize opportunities.

So in this Valentine’s Day promotion, we must learn from the previous experience, use our strengths and avoid weaknesses, seize opportunities, and meet challenges!

3. Target Strategy

1. Overall Goal:

In the three days of Valentine’s Day activities, achieve a complete success of the event and provide the flower shop with Obtain more customers, win more people's trust and support, and ultimately achieve the best interests of the flower shop.

2. Specific goals:

During the event, strive to achieve a three-day turnover of xxx yuan per day, the number of flowers ordered per day is not less than xx, and the number of flower deliveries per day is not less than xx Less than xx times. The total number of scattered flowers is xxx.

IV. Communication methods and media strategies

1. Selection of communication methods:

Large display boards, leaflets, signage design, flower shop decoration and layout, online ordering .

2. Media strategy:

Paper media, oral media, online media, telephone and mobile phone media.

5. Creative Description

1. Event Name:

xx Flower Shop 20xx Valentine’s Day Special Event.

2. Activity theme:

"Qianhui invites you to spend Valentine's Day together."

3. Slogan:

"Qianhui invites you to spend Valentine's Day together."

4. Promotional works:

Flower reservation activities --- door-to-door flower delivery projects, Valentine's Day themed flower exhibitions, Valentine's Day bouquet promotions, Valentine's Day flower scattering special events and flower arrangements Related small supplies

5. Ornaments:

Various perfumes, various colored paper, various plastic flower bows, various cute hearts, various thoughtful small pendant ornaments. A variety of decorations are required, but the romantic theme of Valentine's Day should be highlighted to satisfy customers.