What if there are no customers in the beauty salon?

"Expanding customers" has always been a hot topic in the beauty industry. Beauty salons without customers will close down sooner or later, so what should beauty salons do without customers? The following management software has collected five tips for major beauty salons to attract customers, hoping to help your beauty salon.

Extension trick 1: Open a beauty salon that customers like.

The reason why customers come to beauty salons shows that customers have needs. What beauty salons should do is to meet customers' needs and make customers like beauty salons. Now the requirements of customers are getting higher and higher, and it is getting harder and harder to solve them. In particular, some old customers are even more familiar with the promotion routine than those in beauty salons. Therefore, in order to impress customers, beauty salons not only need excellent professional skills, but also must cooperate with enthusiastic and distinctive services to meet customers' needs and make them feel comfortable and psychologically satisfied. At the same time, in advertisements, beauty salons should fully convey and instill such a view to beauty customers: "Going to beauty salons for skin maintenance and care is not because wrinkles, spots or acne appear on the face and must be treated and cared for, but because beauty salons can make every consumer who comes to the store fully enjoy and experience the infinite fun of beauty.

In short, on the one hand, beauty salons should try their best to attract customers to their homes, on the other hand, they should actively provide customers with quality and thoughtful beauty services. These two aspects complement each other and are indispensable for beauty salons to expand their customers. The operation of beauty salons mainly depends on three factors: professional beauty technology, enthusiastic hospitality service and distinctive storefront image. Without one, the operation of beauty salons will not be ideal and will not be loved by customers. Of course, this is also the basic way for beauty salons to expand customers.

Extension trick 2: marketing promotion is essential.

The tastes of customers are changing, and the promotion methods of beauty salons are also changing. It is said that keeping pace with the times will not be eliminated. Nowadays, there are more and more beauty salons. If you want to stand out from them, you must "sell well and drink well", so marketing is essential. Beauty salons may wish to carry out marketing promotion activities with our own characteristics according to the actual situation, so as to win the good reputation of customers. The results of a customer survey conducted by a beauty salon show that although the beauty salon has invested money in TV and newspapers for publicity, according to the survey results, most customers of the beauty salon only learned about the beauty salon under the introduction of acquaintances or family members. Therefore, it can be seen that although people generally think that TV and newspaper advertisements are very powerful, beauty salons are not always so.

Therefore, for beauty salons, the most fundamental and important way to expand customers should be to promote new beauty technologies and products to customers through colorful and unique in-store marketing activities, so as to provide a good impression for professional customers and strengthen the publicity effect of word of mouth.

Trick 3: Let customers form a "circle of friends"

Generally speaking, in order to ensure the long-term maintenance of regular customers, beauty salons will implement customer membership system to seek a fixed circle of friends. The ways for customers to form a "circle of friends" are: general membership system; Admission ticket membership system; Friendship card membership system; Membership system of beauty lectures, etc.

Although different beauty salons have different customer methods, it is important to adopt an organizational model suitable for their own beauty salons. The way to attract customers is not limited to the service of beauty salons, but also some related activities that women are interested in can be held from time to time, such as member gatherings, beauty lectures, interesting discussions, fashion seminars, emotional, marriage and love exchanges. It is very important to strengthen emotional communication and exchange with customers and work hard in these aspects. In addition, while maintaining regular customers, we should also strive to open up new customers. Under normal circumstances, the number of regular customers in beauty salons must increase by about 10% every year, which is the key for beauty salons to maintain prosperous business.

Tip 4: Don't give up the free experiential expansion.

Although the "free experience" in the beauty industry has been distorted by individual institutions, so that consumers can avoid the "free experience", don't forget that everyone has the psychology of being greedy for petty gains. Therefore, beauty salons should never give up the method of free experience promotion and make full use of free experience cards or friendship cards, which is a great progress compared with publicity through gossip, but it must be noted that authenticity must be guaranteed and consumers cannot be deceived. The specific operation mode is: issue pre-made free experience cards to target consumers, so that customers can deepen their understanding and knowledge of beauty salons by experiencing their services, technologies and products, and gradually become loyal consumers from disposable customers.

In addition to sending free experience cards, beauty salons can also make friendship cards according to their own actual conditions, issue friendship cards to all customers who come to the store for beauty treatment, and promise customers that if she introduces more than five guests to the beauty salon, she can get a certain amount of beauty awards or a set of valuable brand-name skin care products provided by the beauty salon. For customers who use friendship cards, it is very important that the services provided by beauty salons should conform to the operating conditions of beauty salons and the new beauty trends in different periods and seasons.

The fifth measure to expand customers: divide "customer map" and formulate marketing countermeasures.

To put it bluntly, it is to classify beauty customers, and the information such as which region the customers come from the most and which region the least will directly affect the management strategy of beauty salons.

For example, in areas A and B with the same distance, there are many customers in area A and few customers in area B. In this case, we should seriously think: Why are there more customers from area A? And there are fewer customers in area B? The reason why there are more customers from Area A may be that Area A is located between the railway station and the beauty salon, or the beauty promotion in Area A is better, or introduced by acquaintances, or the price of the beauty salon is suitable for customers in Area A, or the transportation in Area A is convenient. The reason why there are fewer customers from area B is that there are fierce competition beauty salons around area B, the transportation is inconvenient, the publicity and advertising are not thorough, and the beauty price is not in line with the customers in this area. According to the "customer map", the above reasons can be summarized.