Not all milk is called Telunsu. What do you mean?

This sentence is an advertisement for pure milk in Telunsu. "Telunsu" means "golden milk" in Mongolian, and it is also a milk brand owned by Mengniu. Not all milk is golden milk, but the brand "Telunsu" is unique.

Telunsu milk was born in 2005, which means "golden milk" in Mongolian. It is the first high-end milk brand in China market. In the development process of more than ten years, Telunsu has always insisted on innovation by adopting high-quality milk sources from exclusive pastures;

And adhere to the high standards of raw material selection and production technology in the industry, provide consumers with high-quality nutrition, and gradually grow into a high-end milk brand with leading global sales. The brand slogan "Not all milk is called Telunsu" is a household name.

Extended data

Telunsu omp event

Mengniu positioned OMP milk as a high-end market, and bombarded repeated advertisements on CCTV day and night, saying that it was milk from the prairie.

The package also directly printed "China Public Nutrition and Development Center entrusts relevant authoritative professional institutions of the state to conduct clinical experiments on the practical effects of protein contained in Telunsu on animals and human bodies", which proves that "OMP plays an important role in increasing bone density and preventing bone loss".

Fang, Wang Dingmian and others are mostly skeptical about the publicity effect of milk except that it may cause cancer.

Last year,165438+1October 9, when the Sanlu incident had not subsided and the dairy market was seriously damaged, Fang once again published an article on his blog, arguing that the high-end dairy products (OMP milk) produced by Mengniu were sold so expensive because of the hype concept and high health risks.

In this regard, Mengniu Group said that they also strongly hope that the relevant departments will organize the testing of Telunsu OMP milk in order to thoroughly understand the truth. Wang Dingmian thinks that OMP milk is no different from ordinary milk in nutrition, which is "false propaganda".

According to the survey results published by the Ministry of Health, OMP is a commodity name named by Mengniu Company, which was imported from New Zealand by Shanghai Tong Yuan Food Technology Co., Ltd. as the raw material of dairy products.

OMP is obtained from milk by degreasing and membrane filtration, and its main components are lactoferrin and lactoperoxidase. This product has a safety certificate issued by New Zealand Food Safety Authority. The conclusion of "no health hazard" issued by experts from six departments made Mengniu feel a big stone. However, the exaggeration of product function propaganda is considered to be a fact.

Some experts have concluded that the so-called OMP is just a marketing strategy of Mengniu. Earlier, the head of a large dairy company also said in a chat with the Morning Post reporter that the marketing of Telunsu OMP milk was indeed very successful. However, he also expressed some concerns because the security of the added OMP is not easy to verify.

Unexpectedly, just over a month later, this huge storm caused by security happened. The classic marketing case actually threatened Mengniu's "life".

Baidu Encyclopedia-Telunsu