What are the characteristics of American advertising companies?

1. The evolution of American advertising

1. The development of American advertising began with modern newspaper advertising

2. In 1704, the first American magazine to publish advertisements The newspaper "Boston News-Letter" was founded, and its content was about the circulation of newspapers. It was called "blind advertising"

3. Franklin, the father of the American advertising industry, pioneered the application of artistic techniques in newspaper advertising. As a precedent, he created the modern advertising system

4. In 1841, the Palmer brothers opened the first advertising company, announcing the birth of the advertising agency industry

5. "Southern Courier" magazine Magazine advertising appeared

6. In 1865, Lowell founded the "Wholesale Advertising Agency"

7. Ayer and Sons Advertising Company became the first modern advertising company in the United States to arrange advertising campaigns

8. In 1922, radio broadcasting advertising business

9. In 1911, the American Advertising Federation put forward the slogan "Advertising is truth"

2. The United States Advertising company

1. In 1841, the first advertising company was born in the United States. American advertising companies have a history of more than 150 years

2. Young Robichon Advertising Company is the largest advertising company in the United States. Advertising company

3. Madison Avenue has become a symbol of American advertising

4. Characteristics of American advertising companies: ⑴ formed a scientific organization and reasonable division of labor ⑵ improved advertising company business services Level ⑶ Take the road of collectivization and internationalization and develop global advertising business.

American advertising companies have a prominent position and play a huge role in the American advertising industry

5. General procedures for American advertising: ⑴ The advertising department or full-time personnel of the enterprise make a preliminary advertising budget based on the production plan and target market , and then entrust the advertising work to the advertising company. (2) The advertising company conducts market research, advertising planning, proposes creative plans for customers, and helps customers choose advertising media. (3) After the advertisement is published, the advertising company also conducts effect measurement for the customer and provides feedback information

3. Advertising media in the United States

1. The three major newspapers in the United States: "New York Times", "Washington Post" and "Los Angeles Times"

2 .The four major international magazines in the United States: "National Geographic", "Reader's Digest", "Time" and "Newsweek"

3. In 1922, New York's WEAE radio station sold 10 minutes for $100. A real estate company in Long Island advertised, which pioneered radio advertising in the United States

4. In 1929, radio advertising created a continuous singing and drama program for advertising, specifically for "lonely people" during the day. Appreciated by housewives at home, it often promoted soap and other daily necessities, so it became a "soap opera"

5. Postmark advertisements have both advertising stamps and promotional stamps. Their origins were in Philadelphia, USA in 1876. An advertising stamp for the centennial of the city's founding, as well as a slogan-style promotional stamp for the Jarrett and Palmer Company's express train in the same year, which read "Express Train Across North America" ??

6 Movies are called "hidden media"

4. Advertising management in the United States

1. The Federal Trade Commission is the most active and influential agency in advertising restrictions and management

2. The focus of the U.S. government’s advertising management: ⑴ Deceptive price advertising ⑵ False or false quality claims ⑶ Seductive advertising ⑷ Untrue advertising ⑸ Deceptive performance

3. United States The earliest bill was the "Plinchink Advertising Law Draft"

4. "Federal Trade Commission Act", according to which the Federal Trade Commission was established to specifically implement the work of managing advertising

5. Advertising education in the United States

1. The main promoter of the formalization of early advertising education was the United Advertising Club of America, founded in 1905. It was the predecessor of the American Advertising Association, and its main task was to promote advertising. Professionalization and improvement of the social status of advertisers

The details are in the fourth small point in the second major point