What marketing should foot bath do in off-season?

"Profit in peak season, gaining momentum in low season" should be the core idea of off-season marketing. Profit is to seize the largest sales volume; Taking advantage of the situation is to gain the commanding heights and strive for long-term strategic advantages. The stone is at the bottom of the mountain, big and weak; On the top of the mountain, it is small and powerful. Similarly, the grass on the top of the mountain has higher potential than the towering trees below.

At the same time, the demand in off-season is not strong. The marketing of foot bath enterprises should put more emphasis on competition orientation and put more energy into observing and analyzing competitors. Relatively speaking, demand orientation should be emphasized in the peak season, and functional innovation that meets the needs of consumers has more practical significance for "making profits".

"Increase in peak season and decrease in off-season" is the basic strategy to increase sales in off-season-stronger promotion, wider publicity and lower price than competitors.

However, it should be pointed out that the absolute amount of offseason is limited after all, so the troops invested should be measured, and the degree of looting should also be measured. In addition, off-season sales also pay attention to taking advantage of the situation.

Timely launch of new products: timely launch of some new services in the off-season can effectively reduce the market share of competitors. From the perspective of creating momentum, it can strengthen the position of corporate brands in the minds of consumers. For enterprises with limited marketing budget, limited advertising and appropriate new services can achieve good influence.

? Develop new uses: discovering and guiding new consumption habits is a powerful way to tap sales in the off-season. Some ingenious consumption patterns are innovative models of off-season marketing. ?

Insist on moderate sales promotion: Some foot bath enterprises greatly reduce their expenses in the off-season based on the principle of "direct proportion between input and output". Doing so will only make the sales pressure greater and the off-season lighter.

A company was caught off guard when the peak season came, because it drastically reduced expenses-reducing employees' salaries and commissions, resulting in a large number of sales staff turnover. On the contrary, maintaining moderate sales promotion in the off-season, especially putting strong pressure on competitors, can often achieve twice the result with half the effort. ?

The understanding of marketing is that it is a wise marketing method to invest limited funds in promotional activities that can stimulate consumers in the off-season. It is worth noting that off-season promotion should not rely too much on simple price cuts and discounts. In order to reduce the burden on enterprises and increase cash flow, large discounts will destroy the brand image of enterprises and affect subsequent sales. Another strategy is to consider increasing the added value of services and adding some special services, so as to increase short-term sales without causing too much negative impact on consumers.