How to do good marketing? What should I do if I encounter difficulties?

1. Sincerity is the basic requirement that determines whether a person can succeed in doing things. As a salesperson, you must have a sincere heart and treat customers and colleagues sincerely. Only in this way can others be successful. Will respect you and treat you as a friend. The business representative is the image of the company, the embodiment of the company's quality, and the hub connecting the company with society, consumers, and dealers. Therefore, the attitude of the business representative directly affects the company's product sales.

II , Self-confidence Confidence is a kind of power. First of all, you must have confidence in yourself. When you start working every day, you must encourage yourself. I am the best! I'm the best! Confidence makes you more energetic. At the same time, you must believe in the company, believe that the company provides consumers with the best products, believe that the products you sell are the best of its kind, and believe that the company provides you with opportunities to realize your own value. You must be able to see the advantages of the company and your own products, and keep these in mind. If you want to compete with your opponents, you must have your own advantages, and you must face customers and consumers with a winning belief. As a sales representative, you are not only selling products, you are also selling yourself. Only when customers accept you will they accept your products. Joe Girard, the world's Guinness record holder and known as the king of car sales, once retailed more than 1,600 cars in a year, averaging nearly five cars a day. When he applied for a car salesman job, his boss asked him, have you ever sold cars? He said, no, but I have sold daily necessities and electrical appliances. The fact that I can sell them means that I can sell myself, and of course I can also sell cars. There is no power in knowing, only there is power in believing. Joe Girard was able to succeed because he had a sense of confidence that he could do it.

3. Be a thoughtful person. "Everything you pay attention to will lead to learning." You must develop the habit of diligent thinking and be good at summarizing sales experience. Review your work every day and see what you did well and why? Not doing well, why? Ask yourself a few more whys? Only by discovering shortcomings in work can we encourage ourselves to continuously improve our working methods. Only by improving our abilities can we seize opportunities. Opportunities are equal for everyone. As long as you are dedicated, you will surely become the leader in the industry. When Taiwanese entrepreneur Wang Yongqing first started running his own rice store, he recorded the time each customer bought rice and remembered how many people were in the family. In this way, he calculated how many days the rice would last, and when it was almost finished, he would give it to the customer. The customer sends it over. It is Wang Yongqing's carefulness that makes his career develop and grow. As a sales representative, you must understand every change in your customers, strive to grasp every detail, be a thoughtful person, constantly improve yourself, and create a more exciting life.

4. Resilient Sales Work It is actually very hard, which requires business representatives to have the resilience to endure hardship and persevere. "You have to endure hardships and sow hardships, only then can you succeed in others." Half of the sales work is done with your feet. You have to constantly visit customers, coordinate with customers, and even track consumers to provide services. Sales work is by no means smooth sailing. You will encounter many difficulties, but you must have the patience to solve them and have the courage to do so. Indomitable spirit. Before the American star Stallone became famous, in order to be able to act in movies, he recommended himself to various Hollywood movie companies one by one. After he hit the wall 1,500 times, a movie company finally wanted to use him. Since then, he has entered the film industry and relied on his perseverance and resilience to interpret many tough guy images and become one of the most famous movie stars in Hollywood. Are the problems that sales representatives encounter every day greater than those encountered by Stallone? No.

5. Good psychological quality Only with good psychological quality can you face setbacks and not be discouraged. Every customer has a different background, personality, and way of life. You must be able to maintain a calm mind when you are hit. You must analyze customers more, constantly adjust your mentality, and improve your working methods so that you can face all criticisms. . Only in this way can difficulties be overcome.

At the same time, we should not be complacent because of temporary success. We must know that "extreme joy brings sorrow." Only in this way can we be able to win without being arrogant and lose without being discouraged.

6. Communicative Skills Everyone has strengths. Every sales representative is not necessarily required to be well-rounded and eloquent, but he must communicate with others more, develop his own communicative skills, and make as many friends as possible. , this will give you more opportunities. You know, it is easier to travel when you have more friends. In addition, friends are also resources. You must know that you will not succeed if you have resources, but you will succeed if you make good use of resources. 7. Enthusiasm Enthusiasm is a contagious emotion. It can drive people around you to pay attention to certain things. When you communicate with customers enthusiastically, your customers will also "throw something in and reciprocate." Peach". When you are walking on the road, you happen to meet your client. You reach out your hand and greet him warmly. Maybe he has not met someone who values ??him so much in a long time. Maybe your enthusiasm will lead to a new deal. transaction.

8. The knowledge base should be broad. Sales representatives have to deal with people of all kinds and at all levels. Different people focus on different topics and content. Only with extensive knowledge can they have a good relationship with each other. Only by talking about the same topic can we speculate. Therefore, you should dabble in all kinds of books, whether astronomy and geography, literature and art, news, sports, etc., as long as you have free time, develop the habit of continuous learning.

9. Responsible sales representatives’ words and deeds represent your company. If you have no sense of responsibility, your customers will also learn from you, which will not only affect your sales, but also the company’s. image. Undoubtedly, this will harm the market. A family of three moved into a new house. Seeing that her husband and son were not very particular about hygiene, the wife wrote a slogan at home: Everyone is responsible for hygiene. After my son came home from school, he saw the slogan and took a pen to change the slogan to "Pay attention to hygiene, it is the responsibility of adults." The next day, when my husband saw it, he also took out a pen and changed the slogan to "It is the wife's responsibility to pay attention to hygiene." Although this is a joke, it illustrates a problem. Responsibility cannot be shied away. Only by taking responsibility, just like the family in the story, how can we make our home more hygienic? First of all, you must pay attention to your own hygiene and not shirk your responsibilities. As a sales representative, your sense of responsibility is your credibility, and your sense of responsibility determines your performance.

10. Negotiation Power In fact, business representatives are negotiating all the time. The negotiation process is a process of persuasion and a process of finding the best combination of interests for both parties. Before negotiating, you need to understand the situation of the other party. As the saying goes, know yourself and the enemy. The more you know about the other party, the better it is for you and the more opportunities you have to take the initiative. Sun Tzu said, if you know yourself and your enemy, you can fight a hundred battles without danger. The performance of negotiation power is not that you can talk endlessly, but that you can grasp the key points, first meet the needs of the customer, and then meet your own needs. When both parties have objections, it depends on how much information you have about the customer. Well, the more information you have, the better you can use your initiative. The purpose of negotiation power is to achieve a win-win situation and achieve mutual benefit. A business representative must develop the habit of diligent thinking and summarizing. The customers you face every day are different, so you must negotiate in different ways to reach the most satisfactory deal with your customers. This is the purpose of your negotiation.

Former national football head coach Milu said: Mentality determines everything! I believe that the door of luck is always open to those who work hard. There is no humble job in the world, only a humble work attitude. As a sales representative, only by facing every day's work with a humble attitude and a positive attitude, success will surely be waiting for you and me not far away.