How to display products well to better attract customers

Introduction to the characteristics of product shelves

For stores, the quality of product display is not only related to the entire product image, but more importantly, it will affect product sales.

< p> Shelves are shelves for displaying goods. Generally speaking, the purposes of displaying goods are:

1. To make the goods eye-catching and arouse the interest of consumers.

2. To be able to Promote product sales and effective product inventory management.

3. Make the characteristics and uses of the product clearly displayed.

4. Create a store atmosphere and conduct effective product inventory management .

The basic requirements that should be grasped when implementing product shelf display are as follows:::

The display must be visible and visible.

Easy to choose and easy Accessible display.

Display that increases the value of the product.

Display that improves the freshness of the product

Eye-catching display.

Increase the turnover rate of goods.

Poster shelf description cards must be used to strengthen the effect.

Commonly used shelf display methods:

1. Horizontal display: goods Arrange them in horizontal rows along the shelves so that consumers can browse back and forth.

2. Vertical display: Place similar products from top to bottom along the shelves, and place the best-selling products where they are easiest to see and take.

3. End rack display: The end rack is placed at the vertical intersection of each row of shelves, which is eye-catching and prominent. If the products can be displayed on it, the effect will be very good.

< p> 4. Box-cutting floor-standing display: In supermarkets, we often see some products cut off part of the carton to reveal the brand name and trademark, and stacked box by box on the ground. This is box-cutting floor-standing display.

5·Cross display: Cross display is to help products find more exposure space on relevant shelves to gain more sales opportunities. For example, Johnson & Johnson baby shampoo should not only be placed on baby products shelves but also On the general shampoo shelf; Gaolu

Toothpaste should not only be placed on the toothpaste shelf, but also on the children's cleaning products shelf. This is a cross display.

Effective display methods on product shelves

1. Create a sense of season

In order to create a seasonal atmosphere, of course you can use decorative items, props, product color pop advertisements (in the business premises) Advertising) and other methods, but the most important thing is to decorate the entire business place with some decorations so that it is easier to attract customers' attention. For example, there should be New Year decorations during the New Year.

2. Focused display

When using this method, the lighting, color, shape, decoration or some decorative props should be used as display equipment to create a window layout that can also be used as a display. General merchandise on the stage is carefully designed by actors through designers to match the festive and joyful atmosphere. The background and props are used to make the merchandise present a beautiful effect to attract consumers to make impulsive purchases. This is the biggest function of window display. A display window should always be fresh and interesting and not annoying. Therefore, display windows

must be changed frequently to be attractive.

Before designing the display layout of product shelves, you should pay attention to:

1·Main target:

For example: a window display with cosmetics as its content is aimed at women, so its decoration is mainly soft and clean. The window display of "BACK TO SCHOOL" (returning to student life) The target is students, so the layout should be focused on laughter, joy, youth and liveliness.

2. Timeliness and seasonality:

For example, the layout of a display window with swimwear and swimming products as its content must be Pair it with the blue sky, ocean, and swaying coconut trees to create a cool summer. The window display with Christmas gifts is designed with Christmas tree light bulbs, Santa Claus, sled snow

to create a joyful winter scene. .

3. Characteristics of the product:

Various products have different uses and characteristics.

For example, wine is an electrical appliance for drinking that emphasizes power saving and convenience, while watches and clocks emphasize correctness and practicality. When designing, messages can be expressed to consumers based on the characteristics of each type of product.

Materials for product shelf display window layout< /p>

There are five items including: composition, props, color, lighting, slogans and price tags, which are described below:

1. Composition

The composition is a plan prepared by the window designer. In the composition of a painting, the first thing to ask for is balance. Don’t be too light, not too heavy, not too sparse, and not too dense at the same time. The items should not be placed randomly. The main products should be placed in attractive places. Secondary products should be placed in an attractive place

Its surroundings.

2. Props

Available props include models, leaves, branches, flowers, chairs, tables, stones and other props, which are an important factor in the window display. Without the cooperation of props, a display window cannot be constructed. .Therefore, the selection, collection and production of props are included in the scope of design

. The application of props can emphasize the characteristics and uses of the products and make the entire window display more life-like and aesthetic.

3. Color

Each color has its own meaning. Clever color matching makes the product more convincing and attracts customers' attention. The following points must be considered when designing color:

(1) Aesthetic concept

(2) Trend

(3) Tradition or custom

(4) Purpose

4. Lighting

Lighting equipment for window display shelves can be divided into two categories:

Fixed equipment includes the use of fluorescent tubes or light bulbs for lighting or both.

Auxiliary equipment includes the use of various strong lights or spotlights that are temporarily placed at any angle to illuminate. Fixed lighting equipment is used as basic lighting and is usually placed on the ceiling of the window. Auxiliary lighting equipment is used To draw attention to the

props and goods in the window. The lighting of the goods displayed in the window can make the shape, color and quality of the goods more prominent, making the goods more valuable.

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5. Slogans and price tags

Although text slogans and price tags and charts are not the main part of the window product shelf display design, appropriate text descriptions and charts can make the window product shelves more attractive. The display performance is better.

3. The billboards used for displaying goods on shelves can generally be divided into the following types:

Billboards:

Yes Make a more detailed and powerful introduction to the advantages, quality and uses of a certain product and attract people to watch through beautiful colors and novel patterns.

Price tag:

Indicates a The price may be accompanied by a concise description such as "A lipstick is NT$450."

Signage:

Indicate where the goods are sold, such as "Women's products please go to the second floor."

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Instruction board:

Instruction board is a general introduction and description of the product, such as "MADE IN TAIWAN" (Made in Taiwan).

Participate in the activity test

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Activity 1: Product shelf display practice for counter staff

Activity 2: Use role play to understand the skills and practice of merchandise shelf display for counter staff. The focus of the drill is on the skills and practice of merchandise shelf display The handling principles of the counter staff.

Activity three: fifty minutes

Activity four:

(1) Before the activity: After finishing this unit Ask students to prepare practical exercises for counter staff on product shelf display skills.

(2) During the activity: The teacher designates or freely selects groups of people to play the role of counter staff and customers respectively.

(3) After the activity: The teacher provides encouragement, guidance and corrections based on the content posted by the students.

Fourth Learning Guide

Key points:

The purpose of product display

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Preview activity: Preview the practice of merchandise shelf arrangement in the next unit

Enhancement activities: Please use the holidays to go to department stores with your parents to see the working conditions of counter staff; discuss the types and characteristics of shelves with your children.

Homework activities: Fill in the blanks

1. The purpose of product display

To make products eye-catching and arouse consumer interest.

To promote product sales and effective product inventory management.

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Make it possible to clearly express the characteristics and uses of the product.

Create an atmosphere in the store and conduct effective product inventory management.

2. Shelf displays should basically be Requirements for grasping:

Displays that are obvious should be visible.

Displays that are easy to choose and easy to access.

Displays that increase the value of goods.< /p>

Display to improve the freshness of products.

Eye-catching display.

Increase the turnover rate of products.

Poster shelves must be used Description.

1. Make products eye-catching and arouse consumer interest.

2. Promote product sales and effective product inventory management.

3. Make it possible to clearly display the characteristics and uses of the product.

4. Create an atmosphere in the store and conduct effective product inventory management.

1. The obvious display should attract people Visible.

2. Display that is easy to choose and easy to take.

3. Display that increases the value of the product.

4. Display that improves the freshness of the product Display

5. Eye-catching display.

6. Increase the turnover rate of goods.

7. Poster shelf instructions must be used

< p> Basic requirements that should be grasped when displaying on shelves