The lawsuit caused controversy among netizens. What went wrong with Luzhou Laojiao’s rights protection?

Luzhou Laojiao is a liquor brand

The image of the brand Luzhou Laojiao has always been very high-end in everyone’s mind. Luzhou Laojiao's product prices are also relatively high. Generally, only some wealthy people will buy Luzhou Laojiao's wine. However, there are now a lot of negative comments about Luzhou Laojiao on the Internet. The reason is that Luzhou Laojiao sued a girl and asked her to pay 70,000 yuan in compensation when protecting the image of its products.

Why did Luzhou Laojiao sue this girl?

Generally speaking, a girl may not have much to do with Luzhou Laojiao. After all, girls are generally not willing to drink liquor, but this girl uploaded it on a short video platform In this video, a girl lets her cat lick her cat's feet. Then the advertising slogans of Luzhou Laojiao were used, such as "History you can taste" and so on. These advertising slogans are easy to directly associate with Luzhou Laojiao, but the author of this short video just wanted to express their cat's feet. It really stinks. But Luzhou Laojiao certainly didn’t think so. They felt that the girl’s video work had damaged their product image, so they asked the girl to apologize on the short video platform and compensate Luzhou Laojiao 70,000 yuan.

Netizens feel that Luzhou Laojiao is not tolerant as a company.

This girl’s video does not actually make people think there is anything bad about Luzhou Laojiao’s products, and this girl can use part of Luzhou Laojiao’s advertising slogans to make videos, which also shows that The advertising logo of Luzhou Laojiao is also deeply rooted in the hearts of the people. In addition, this girl has just had surgery and is recuperating at home. The girl has not yet worked, so everyone feels that Luzhou Laojiao is bullying this girl, and Luzhou Laojiao is too harsh. This kind of ridicule video can actually help Luzhou Laojiao to promote itself. But Luzhou Laojiao's final decision to sue the girl made Luzhou Laojiao's image worse, and even Luzhou Laojiao's stock price fell a lot.