Model essay on catering investment invitation letter of intent

Investment promotion can simply explain the relationship between adults. It is a choice and an alternative. Then do you know how to write the model essay on catering investment invitation? The following is a sample letter of intent for catering investment I compiled for you, I hope it will be useful to you!

Letter of Intent on Catering Investment

I. Investigation and Analysis of Catering Market

With the steady growth of the national economy and the continuous improvement of the income level of urban and rural residents, catering consumption will become an increasingly important driving force in the service consumption market with the support of policies to expand consumer demand. In the next few years, the catering market will further improve and develop rapidly in terms of operation quality and scale expansion. At the same time, the catering industry has witnessed the vigorous development of multi-formats, and the forms of catering in business restaurant and supermarkets have been constantly innovated and developed. At present, the changes in the catering market show that with the change of market consumption from price and variety selection to comprehensive direction such as atmosphere, service and brand culture, the characteristics of selective and rational consumption are increasingly enhanced, and consumption pays more attention to the needs of hygiene, environment, service and characteristics. In order to meet the personalized needs, people are pursuing brand stores, specialty stores and brand-name catering enterprises, and brand and specialty catering are deeply favored. In 2XX, the competition in the catering industry is more intense. Facing the changes in the market, only by adjusting the strategy in time and implementing popular and personalized management can we expand the tourist market, improve the competitiveness of enterprises and obtain better profits. Faced with such a vast market, many merchants have raised the banner of attracting investment from franchise chain. The competition of restaurant chains is becoming increasingly fierce, and many merchants also launch various special catering investment schemes according to their own advantages, so how to stand out among many restaurant chains. Is the biggest problem now. My own development experience is only the tip of the success of the catering industry. There are differences in eating habits and consumption levels in different places. Are there any loopholes and bottlenecks in the development of the current business philosophy? How can we really complete the joining investment plan and achieve a * * * win with franchisees? The above problems should be the most important and need to be solved. The company does not have a complete set of perfect CI planning cases, but only relies on some marketing experience and accumulation accumulated in the early stage, and there is no unified image identification and trademark registration (only my personal knowledge). In the future, these problems will hinder the development of enterprises and will not be protected by law and recognized by the market. At present, the company's image color is mainly manifested in red, rhubarb and white, and on this basis, a unified image logo of the company is formed. The image selection of the company mascot is also one of the image signs to be considered at present. Just like McDonald's and KFC, two international catering giants, they have made great efforts in these aspects of catering culture foundation. This is also a sign that catering enterprises are maturing. I don't know if the company has a unified creative design for corporate slogans and propaganda slogans. Because I don't know much about it, I have no right to speak for the time being.

second, the investment proposal for joining

in terms of investment promotion, the company can make some harsh conditions for joining, but it is not economic. Reasonable application of people's psychological characteristics can improve the quality and efficiency of joining. Then put forward for example:? Risk * * *? , and? Resources * * * enjoy? Wait for the joining slogan!

III. Promotion Plan

With the popularity of the Internet, developing business on the Internet is the most economical and fastest promotion way. The company's website must be professionally designed. As a company image display platform, catering culture communication platform. It is necessary to highlight the company's image colors: red, rhubarb and white, add some 3D animations, and the corporate mascots should be vivid and three-dimensional. Join the instant answer module, and customers can answer questions in time.

iv. business model

according to the conditions of franchisees, the venue can be reasonably used to launch the investment chain, with franchisees as the link points, and franchisees can develop the franchise model. Form a chain reaction and develop the network horizontally. The exact details of investment promotion can be further discussed.

Planner: XXXXXXXXXXXX

Planner: XXX

2XX December 9

Letter of Intent for Catering Investment

? People eat for the sky? The catering industry is not only related to people's quality of life and level, but also related to consumption safety and health, and it is also the main channel to absorb social employment. The opening of Zhonghua West Road is just around the corner, and the location advantage of XX Trade City will become more and more obvious with the precipitation of time. In addition, the existing old market in Anshun has not adapted to the current economic and social development, and XX Trade City will surely become a large-scale shopping center in Anshun. Now, the catering industry has become an indispensable part of shopping. Building and building XX Trade Food City will integrate existing resources and solidify the format, thus playing a role in creating an economic ecological circle of XX Trade City and greatly enhancing the overall image and popularity of XX Trade City.

the first part is the preliminary analysis of investment promotion

1. Investment promotion environment:

1. XX Trade City is located at the junction of Huangguoshu Street and Zhonghua West Road Phase II Project;

2. The traffic conditions are convenient (you can take bus No.12, No.17, No.18 and No.19 directly);

3. Convenient parking with 1,5 parking spaces;

4. The catering format is planned to attract more than 4, square meters of investment.

second, format planning:

1, dinner (with strong purpose, attracting catering consumers in and outside the region);

2. Simple meals (to prolong the stay and promote the flow of people);

3. Fast food (gathering and driving people to form business interaction);

4. Leisure drinks (increasing business atmosphere and purposeful consumption places);

5. Takeaway (active abortion).

Remarks: According to the market orientation and snack characteristics (crowded areas, long business hours), catering investment is not suitable for local snacks.

Third, the proposal of investment proposal

1. Investment proposal

Scheme A: overall leasing, and overall operation by a large operator;

scheme b: rent separately, introduce characteristic merchants and operate independently;

scheme c: cooperation or self-management, introducing or joining well-known catering enterprises.

2. Description of the plan:

Plan A: The food city as a whole is leased to a mature operator, and the developer will not participate in the later operation and management. The project will enter the catering market in central Guizhou as a famous brand food.

scheme b: before the project is leased, the business plane should be divided according to the number and scale of the investment objects and the business needs, and the developer should set up a special management organization (or entrust it to a professional management company) to introduce famous and special restaurants from all over the country.

scheme c: introduce or join well-known catering enterprises in a cooperative or self-operated way, and attract other catering brands to settle in while driving market popularity, so as to achieve the goal of creating a catering ecological circle in central Guizhou and form a good interaction.

3. Evaluation of relevant indicators of the scheme

Scheme A: quick withdrawal of funds, low income of funds, high investment pressure, low risk and poor initiative;

scheme b: slow capital withdrawal, high capital income, high investment pressure, high risk and poor initiative;

scheme c: slow capital withdrawal, high capital income, low investment pressure, high risk and good initiative.

4. Impact of sales plan

The direct purpose of the investment promotion plan is to maximize the commercial use function and monetary value of the food city, and the implementation effect of the former will be reflected in the realization effect of the latter.

IV. Optimization of Scheme

Considering from the comprehensive aspects and market prospects, Scheme C is superior to Schemes A and B on the whole, because by introducing or joining well-known catering enterprises, the overall image of the catering market in central Guizhou will be enhanced with the help of their brand influence, attracting more merchants to settle in, and brand catering enterprises have rich management experience and relatively low management cost and time cost. From the perspective of capital income, the income of scheme C is relatively high, and there is a large room for subsequent value-added. Although it is risky, it is easy to operate. With the effective operation of Scheme C, the appreciation of the food city will certainly be achieved. The key factor for the success of food city is the strength of operators and the quality of management services. The ultimate goal of Scheme C is to improve the economic index of food city through the effective management of brand catering enterprises, so as to achieve the strategic idea of high profit return. In contrast, scheme C is more in line with the idea of shopping mall positioning.

V. Investment promotion policy

1. Rent-free concessions (energy consumption expenses and property management expenses are paid by the merchants themselves);

2. Cooperative concessions (for special restaurants that are interested in cooperation, the following methods can be adopted: ① Decorate according to the decoration requirements of merchants, and lease them to merchants or jointly operate with merchants (the fixed number of years is required); (2) merchants are self-employed, and rent or turnover share is reduced.)

Part II Preparation for Investment Promotion

1. Merchants

Marketing Planning Department is the main body for investment promotion, and a catering project investment promotion team is established.

second, the object and scope of investment

Chinese and western dinners, Thai restaurants, Chinese and western simple meals, Chinese and western fast food and leisure water bars.

III. Preparation of materials for investment promotion

Detailed advertising theme in the invitation letter of investment promotion handbook and DM sheet, general situation of XX Trade City, investment promotion conditions and dates

IV. Investment promotion structure

In this case, two investment promotion groups (investment promotion working group and advertising planning group) are set up in the form of project working group, and the personnel of each group * * * cooperate with each other to coordinate and dock the investment promotion work, and urge the media and advertising companies.

V. On-site management

Pre-job training for investment promotion personnel, and entering the site to prepare for investment promotion; Hold a regular project meeting every week to inform the developers about the weekly investment situation and the problems that need to be solved urgently; Make statistical analysis of door-to-door customers and test analysis of advertising effect on time and report it to the developer in the form of weekly and monthly summary; Submit the minutes of weekly meeting, weekly and monthly summary of investment promotion on a regular basis.

Part III Investment Promotion Plan and Implementation

The investment promotion of food city will implement the strategy of quickness, accuracy and agility, and the investment promotion work will be carried out rapidly, and the investment promotion team will be set up quickly, and the investment promotion materials will be prepared, so as to actively try to get in touch with the merchants with operational ability and communicate effectively, determine the possibility of merchants entering as soon as possible, find problems as soon as possible and adjust the investment promotion plan in time; Public relations propaganda work is fully rolled out, and the fastest marketing media is used to achieve comprehensive cognition and recognition of investment promotion. Look for the right time to start the release of investment promotion news on time, and show the accurate and clear positioning and unlimited development potential of the food city to the target merchants and future investors; Accurately grasp the psychology and needs of merchants, do a good job in services related to investment promotion, and operate the investment promotion plan professionally. Many uncertain factors in the market and human factors in investment promotion will affect the selection of investment promotion scheme and the effect of plan implementation. Under the premise of professional and efficient operation, we will adjust the contents of investment promotion plan in time according to market conditions and the results of plan implementation.

model essay on catering investment invitation

Food is the most important thing for people.

And food is an indispensable part of tourism and leisure.

beautiful scenery will remain in your mind, and delicious food will also become the motivation for people to want to experience it again and again.

Luohe is a famous food city with distinctive features and a good reputation in all directions.

　? Twelfth five-year plan? During the period, China will implement the Outline of National Tourism and Leisure, and leisure tourism has been incorporated into the national development strategy, and the leisure tourism industry has entered a golden period of rapid development. Tightly around? Tourism promotes the city? The strategic goal is to vigorously develop cultural tourism and urban leisure tourism, focusing on cultivating historical and cultural tourism represented by Xu Shen culture and urban leisure tourism represented by Shali River landscape belt. Guide Shalihe Tourism Development Company to speed up? Dream Shali River? Tourism projects and Phoenix Island Eco-tourism Resort and other aquatic cultural and entertainment tourism projects.

In order to cooperate with the construction plan of Shali River, Luohe will hold a series of activities of Zhongyuan Beach Beer and Food Festival at the same time as Zhongyuan Beach Music Festival. In order to make this activity one of the special tourism projects of Shali River in Luohe, promote the green food culture of Luohe, improve the visibility of our excellent tourist city and promote economic development, the following schemes are put forward:

1. Purpose of the activities

To promote local culture, activate the catering market, enrich the food cultural life of our city and serve the general public. Held during August 28? 2XX Zhongyuan (Luohe) Beach Beer and Food Festival? The purpose of the activity is to create a healthy and uplifting atmosphere full of joy and peace through a series of food culture theme activities. With the beer and food festival as the platform and Shalihe Beach Park as the carrier, the water culture, entertainment and tourism atmosphere will be displayed, the influence of the city will be expanded, and the business card of high-grade beer and food culture festival will be created to enhance the brand value of Shalihe Beach Park.

II. Theme of the event

2XX Zhongyuan (Luohe) Beach Beer and Food Culture Festival

III. Overall summary of the event

Venue: artificial beach in Shalihe Park, Luohe

Organizer: Henan Provincial Tourism Bureau, Luohe Municipal People's Government

Co-organizer: Luohe TV Station, Dongfang Jinbao

Executive organizer: Zhejiang DBP, Henan Tangfeng Hange Tourism Development Co., Ltd.

Activity time: August 19th, 2XX-August 28th, 2XX (from 16: to 22: every day)

Exhibition time: August 17th-18th, 2XX

Trading time: August 19th-28th, 2xx Trading scope and scale: < The actual site layout shall prevail; Production technology: frying, steaming, rolling, frying, baking, stewing, stewing, roasting, etc.

Taiwan Province specialty snacks, food and fruits (including tourist foods, specialty snacks and foods with typical folk flavor)

specialty restaurants, desserts, Taiwan Province specialty snacks and mainland foods

exhibition certificate standard

1. Taiwan Province food booth. Domestic food booth (health certificate and hygiene license)

Dress standard: dressing the-chef's hat, mask, sleeves, gloves and other requirements: according to the requirements of the national food hygiene department (specific requirements are subject to the instructions for participation in the exhibition).

regional division: food area, folk art area, game carnival, performing arts area, beer area, small commodity market and point of sale;

VIP area: 2 yuan/table/day (one table, four chairs,