Hot attention! Soft drink industry trend in July: Dong Peng Beverage and Wahaha promote production capacity layout.

In July, the soft drink industry had the following trends: beverages ushered in the peak consumption season, and Wahaha, Chunshuile, Pan Pan, Hezheng and other brands launched new products; Huiquan International, Dexin Food and Feng Bing Beverage want to go public; Dong Peng beverage, Wahaha, Dali food, etc. Promote the layout of production capacity; Wang Laoji, Dong Peng Special Drink and Nongfu Spring apply for trademarks; The winning rate of the unified beverage is not true, and the fine is 60,000.

Drinks have ushered in the peak consumption season, and many brands have added new products.

In midsummer, drinks are in the peak consumption season, and many brands seize the opportunity to launch new products such as soda, herbal tea, drinking water and fruit juice.

Among them, Wahaha, Yi Ming Food, Pure Water Music, Pan Pan and Yuan Qisenlin all launched new products of bubble water. On July 5th, Yi Ming Food launched "Angry Jun" lactic acid bacteria bubble water, which has three flavors: original flavor, white peach flavor and waking pomelo ginger flavor. Wahaha and Yu Kai Group launched "Guangnai" hyaluronic acid bubble water. Pure water music, a mineral water brand owned by PepsiCo, has launched a sparkling water with 450ml and 300ml specifications. On July 10, Pan Pan Food launched a new product of 0 sugar soda bubble water on the official micro-signal, which has two flavors: Kaman orange and Qingti grape. On July 9th, Yuan Qi Forest launched lime cactus flavored soda bubble water, in addition, Chengdu launched pomegranate red raspberry bubble water, and Beijing launched pomegranate red raspberry bubble water.

Zheng Qi, Jiaduobao and Wang Laoji expanded the herbal tea market. He Qi is launching two new products: He Qi steam bubble herbal tea and He Qi steam sugar-free herbal tea; Online Cloud released a new zero-calorie product of Jiaduobao herbal tea in JD.COM. Wang Laoji launched a new product of sugar-free herbal tea 2.0.

Besides herbal tea, there are some other new tea products. Wahaha launched a new series of fruit-flavored teas in Taoyuan Tea on its official micro-signal; Xicha has introduced two new products: tender lemon and thick lemon. Yuan Qi forest fiber tea series new sugar-free corn silk tea; Unify the launch of new sugar-free iced black tea products; Mengniu introduced yogurt to brew a new lemon, lemon and black tea flavor beverage.

In addition, Jianlibao, Nestle and Yuan Qi Forest also launched soft drinks. After 36 years, Jianlibao pushed the glass bottle soda again and appeared in Xi 'an. Similarly, Yuan Qi Forest has also introduced glass bottles of soda, which is specially designed for the layout of catering channels. There are three flavors: white peach, lactic acid bacteria and sour plum juice. On July 15, Nestle Coffee officially announced a sparkling coffee-flavored soda on the micro-signal.

Drinking water in summer is also essential. Watson's new natural mineral water is listed; COFCO Yuehuo launched 4.8-liter vats.

Besides, there are some other new products. On July, 2006 16, Ipoh introduced a new compound fruit juice drink: apple-flavored fruit water. On July 22nd, Coca-Cola released a new product of its brand COSTA: mocha coffee drink with rich alcohol flavor. On July 26th, Yuan Qi Forest launched a new product-low-sugar coconut milk in summer. Innocent, a fruit juice brand, announced the launch of a series of fresh-beaten original fruits with new flavors, such as "Berry Berry Moved".

Huiquan International, Dexin Food and Feng Bing Beverage will be listed.

In July, Huiquan International, Dexin Food and Feng Bing Beverage all have listing plans. Among them, Huiquan International has submitted an application for listing, Dexin Food signed a listing counseling, and Feng Bing Beverage began to impact IPO.

On July 1 day, according to the disclosure of Hong Kong Stock Exchange, Huiquan International, the parent company of authentic tea beverage brand, submitted an application for listing. Jefferies and HSBC are co-sponsors of the company.

In addition, Zhejiang Dexin Food Technology Co., Ltd. signed a listing counseling agreement with Essence Securities. The company's main business is the research and development, production and sales of catering and beverage ingredients.

In addition, the old Feng Bing beverage began to impact the IPO. Xi Feng Bing Beverage Co., Ltd. submitted a pre-disclosure prospectus to the main board of Shenzhen Stock Exchange, which officially impacted the IPO. According to the prospectus, Feng Bing plans to issue no more than 60 million shares, and the amount of funds to be raised is 669 million yuan, which will be used for glass bottle production line reconstruction and expansion projects, marketing service network upgrading and brand building projects, and information management platform construction projects.

Dong Peng beverage, Wahaha, Dali food, etc. Promote the layout of production capacity.

In July, Dong Peng Beverage, Wahaha and Dali Food promoted the production capacity layout by building production bases, production lines and new factories.

Among them, Dong Peng Beverage and Wahaha plan to build a new production base. On July 30th, Dong Peng Beverage announced that the company had signed the Agreement on the Entry of Dong Peng Beverage Central China Regional Headquarters and Production Base Project with Changsha Jinxia Development Zone, and planned to invest in the construction of Dong Peng Beverage Central China Regional Headquarters and Production Base Project in Kaifu District of Changsha, with a total investment of 600 million yuan. On the same day, the signing ceremony of Wahaha Wencheng Smart Beverage Project was held in Hangzhou. It is reported that Wahaha will invest nearly 500 million yuan, covering an area of 1.20 mu, and plans to build four intelligent production lines to produce milk drinks, purified water, nutrition express lines and other products. After production, the sales will reach 654.38 billion yuan.

In addition, Yuan Qi Forest and Hua Bin FMCG production bases have also started production. On July 20th, the northern production base project of Yuan Qi Forest (Tianjin) Beverage Co., Ltd. was officially put into operation in Saida Industrial Park in Tianjin Xiqing Economic and Technological Development Zone, mainly producing tea drinks, soda water, functional drinks and other products. The estimated output value after production is 3 billion yuan. In addition, three production lines of Yuan Qi Forest in Dinghu District of Zhaoqing have been put into production, and the fourth production line is expected to be installed and debugged in June 65438+ 10 this year. On July 28th, the unveiling ceremony of Hua Bin FMCG Guizhou functional beverage production base was held. It is reported that the Hua Bin Guizhou production base project will be built in three phases, with a planned total investment of 600 million yuan and a construction period of 6-8 years. After all the projects are completed, the estimated annual output value will reach 3.5 billion yuan.

In addition, the Serene food, juice and beverage production project started in Luoning County, Luoyang City, Henan Province, with a total investment of 450 million yuan. The main products include aerated drinks and non-aerated drinks, such as sparkling juice, aerated fruit tea and protein drinks. The functional beverage project of He Run in Tiefu Town, Pizhou City, with an investment of 370 million yuan from Fujian Midouxiong Biotechnology Co., Ltd., will be put into production soon.

Wang Laoji, Dong Pengte Drink and Nongfu Spring applied for trademarks.

Recently, Wang Laoji, Dong Pengte and Nongfu Spring applied for trademarks.

Among them, Guangzhou Wang Lao Ji Da Health Industry Co., Ltd. has continuously applied for the registration of several trademarks such as "Newly Married", "New Year" and "Promotion", which are internationally classified as beer and beverage. Dong Peng Beverage (Group) Co., Ltd. has applied for registration of several trademarks of "milkshake latte", and the international classification involves beer and beverage, convenience food and advertising sales. Nongfu Spring has added the trademark application information of "Nongfu Sanquan", and the international classification involves food and convenience food.

The winning rate of opening the cover is not true! Unification was fined 60 thousand

An administrative penalty decision recently disclosed by the State Administration of Market Supervision shows that Uni-President Commerce (Kunshan) Co., Ltd. was fined 60,000 yuan for illegal sales with prizes and its affiliation.

According to the decision of administrative punishment, on February 25th, 20021year, Binhai County Market Supervision Administration received a consumer's report that the sales activity of "open the lid and scan the code to win a thousand yuan gift" advertised on the 450ml unified fresh orange multi (orange juice beverage) bottle sold by RT Mart supermarket in Binhai was deceptive, and the supervision department was required to investigate and deal with it. According to the investigation by law enforcement officers, the organizer of this prize-winning sales activity is Uni-President Trade (Kunshan) Co., Ltd., and the assistance value obtained by the company by scanning the QR code in the bottle cap of fresh orange through mobile phone WeChat is not in line with the actual situation, so it is impossible to calculate the corresponding winning probability in the lucky draw. In this regard, Binhai County Market Supervision Administration believes that Uni-President Commerce (Kunshan) Co., Ltd. has violated the relevant provisions of People's Republic of China (PRC) Anti-Unfair Competition Law, ordered it to stop this activity, and decided to impose a fine of 60,000 yuan.

Production enterprises and regulatory authorities should deal with the excessive detection of bromate in drinking natural mineral water

On June 30th, Jiangsu Provincial Market Supervision Bureau issued a notice on 12 batches of unqualified food (No.202 1). Among them, 1 batch of drinking natural mineral water sold by Wuxi Auchan Supermarket Co., Ltd. and produced by Guangxi Bama Li Lang Beverage Co., Ltd. was notified that bromate did not meet the national food safety standards.

On July 13, Guangxi Bama Li Lang Beverage Co., Ltd., a subsidiary of Bama Li Lang Mineral Water, issued a statement saying that the company decided to upgrade and rectify from four aspects. On the same day, the Market Supervision Bureau of Hechi City, Guangxi notified the relevant disposal of this matter. According to the circular, the market supervision department of Bama County has instructed enterprises to recall all unqualified products and imposed an administrative penalty of 84,480.56 yuan on enterprises on June 8. At the same time, enterprises are ordered to strengthen self-examination and self-correction, formulate relevant rectification measures, further improve and implement the quality management system, produce qualified drinking water in strict accordance with the relevant national drinking water standards, and resolutely put an end to the listing of unqualified products.

Editor: Food Safety Partner

The original article of Food Safety and Compliance Division of Food Companion Network, please indicate that the article is from Food Companion Network.