How to evaluate Durex's advertising copy?

As a student majoring in new media, the teacher will inevitably show us many excellent advertising copy, and the copy that convinces us most is Durex.

When I first saw those coquettish advertisements in class, many people didn't want to talk to the teacher about what was good about this copy. After all, everyone is a freshman in Macey, and most people avoid answering these questions. But after a long time, we gradually get used to it. When we become sophomores, many people will discuss with teachers what is good about copywriting and what is worth learning from in the future.

Durex copywriting is particularly good at keeping up with hot spots, and any hot spot can be rubbed just right, so that people can understand it at a glance. Although it will be dirty, you have to admit that its copywriting can be described as an industry giant.

I remember when she first entered the university in 16, Dānlín's extramarital affairs were raging, and it was during his wife's pregnancy. The good man in many people's eyes suddenly became love rat, and people collapsed, which is unacceptable to many people. At that time, Durex quickly became a hot spot and produced an advertising copy called "Dan". When you see such a copy, do you think it is very close to this kind of derailment? It also reminds men to take responsibility when doing things.

Another example is the long-burning phrase "set a small goal that can be achieved first, such as earning him 100 million first". This sentence comes from the mouth of the rich Wang Jianlin. Durex also followed this hot spot. "Set a goal for yourself first, 100 million is not too much." How can such an appropriate copy not be praised?

For example, two days ago on Valentine's Day, Durex and jeep jointly made a copy, "There are always some places that only I can reach, starting with peaks, valleys, streams, jungles and wetlands." It can not only approach hot spots by itself, but also fit well with other brands. Such a powerful copy is admirable.

In my opinion, Durex's advertising copy is particularly good. Don't just think of it as a superficial condom, but think about why their copywriting can be done so well and what Durex can learn from when rubbing hot spots.